Rick Harrison Audience in United States

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Rick Harrison has an estimated audience of 1,752,197 people in United States. 29.6% are female, 70.4% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Circle K.

The average Rick Harrison fan in United States is 41.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (4.47× the country average). Demographically, the Rick Harrison audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Rick Harrison fans

Demographic split for Rick Harrison audience in United States
MetricValue
Female29.6%
Male70.4%
Average age41.6
Estimated audience size1,752,197

Audience persona

The typical Rick Harrison fan in United States is more male, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Rick Harrison in United States
RegionReachAffinity
California148,6510.77×
Texas135,5500.9×
Florida101,7360.86×
New York69,7190.71×
Ohio64,7731.2×
Pennsylvania62,2901.06×
Arizona55,2341.54×
Illinois54,8320.94×
Michigan53,8731.18×
North Carolina48,1470.91×
Georgia42,9050.79×
Indiana39,6981.24×
Tennessee39,5081.12×
Alabama37,1901.52×
Missouri33,9891.2×
Virginia32,5440.76×
New Jersey32,3020.72×
Wisconsin31,6541.2×
Washington30,7080.87×
Kentucky29,2071.33×
Massachusetts26,0590.75×
Minnesota25,5211.02×
Oklahoma25,2771.3×
South Carolina23,9570.91×
Nevada23,5571.39×
Colorado22,6420.82×
Louisiana20,0820.89×
Maryland19,0560.63×
Oregon19,0410.95×
Iowa17,6921.23×
Arkansas17,3081.2×
Connecticut14,6630.83×
Mississippi14,5041×
Kansas14,3631.04×
Utah12,4320.79×
West Virginia10,6311.3×
Nebraska9,3241.06×
New Mexico9,1041.04×
Idaho8,6590.99×
New Hampshire6,9341×
Maine6,4721.03×
Hawaii5,1480.68×
Montana5,0381.04×
Rhode Island4,9260.88×
South Dakota4,7511.17×
Alaska4,5191.21×
North Dakota4,0241.12×
Delaware3,6000.74×
Wyoming2,5330.98×
Vermont2,4020.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rick Harrison audience
BrandAffinityCategory
Google Maps4.47×Internet & Social Media
Capital One4.55×Business & Career
Indeed.com3.84×Business & Career
CarGurus5.16×Cars & Mobility
Circle K4.75×Shopping
AccuWeather4.09×Home & Garden
Enterprise Rent-A-Car3.84×Cars & Mobility
Houston Astros4.94×Sports
United States Postal Service2.27×Business & Career
Google News3.27×News
FC Bayern Munich3.78×Sports
Aaron Rodgers3.47×Sports
DeviantArt3.8×Internet & Social Media
Diabetes mellitus awareness3.5×Health
MSN2.07×News
AutoZone2.06×Cars & Mobility
Singer-songwriter2.05×Music & Radio
Autism Awareness4.6×Health
Bruce Willis3.43×Movies & TV
Staples (Canada)2.46×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rick Harrison audience
TraitClusterScore
Convenience OrientationPREMIUM1.45
Need for SecurityCONSERVATISM1.35
PatriotismCONSERVATISM1.32
ExtroversionTHRILL1.3
IndividualismJOY1.29
DIY MentalityTHRILL1.27

Worldwide distribution

Worldwide audience distribution share by country for Rick Harrison
CountryShare
United States36.5%
Brazil7.9%
Canada6.1%

See Rick Harrison audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Rick Harrison have in United States?

Rick Harrison has an estimated audience of 1,752,197 people in United States, concentrated in California and Texas.

What is the gender split and age of Rick Harrison fans?

29.6% of Rick Harrison fans are female, 70.4% are male, with an average age of 41.6 years.

Which brands do Rick Harrison fans like most?

Rick Harrison fans show strongest brand affinity for Google Maps (4.47×), Capital One (4.55×), and Indeed.com (3.84×) over the country average.

Where do Rick Harrison fans live in United States?

Rick Harrison fans in United States are most concentrated in California (reach 148,651), Texas (reach 135,550), and Florida (reach 101,736). These three regions account for the largest share of the active audience.

What other brands do Rick Harrison fans also like?

Beyond Rick Harrison itself, the audience over-indexes on Capital One (4.55×), Indeed.com (3.84×), CarGurus (5.16×), and Circle K (4.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rick Harrison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.