A data profile of the people who buy, follow and care about Rogue One in United States — modelled from more than twelve digital signal sources. Rogue One has an estimated audience of 1,646,802 people in United States.
The average Rogue One fan in United States is 32.3 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Buckingham Palace, Josh Brolin, Guardians of the Galaxy (film), with strongest over-indexing on Buckingham Palace (25.73× the country average).
Demographically, the Rogue One audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rogue One fan in United States is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Buckingham Palace.
The key figures that characterise the Rogue One profile in United States.
32.5% are female, 67.5% are male, average age 32.3.
| Metric | Value |
|---|---|
| Female | 32.5% |
| Male | 67.5% |
| Average age | 32.3 |
| Estimated audience size | 1,646,802 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 6% |
of the worldwide Rogue One audience comes from United States.
| Country | Share |
|---|---|
| United States | 36.5% |
| Germany | 6.3% |
| United Kingdom | 5.7% |
Where the Rogue One audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~30K | 1.68× | |
| 02 | Oregon | ~30K | 1.41× | |
| 03 | Washington | ~60K | 1.38× | |
| 04 | Idaho | ~10K | 1.33× | |
| 05 | Colorado | ~40K | 1.28× | |
| 06 | California | ~300K | 1.23× | |
| 07 | Vermont | ~4K | 1.14× | |
| 08 | Montana | ~7K | 1.13× | |
| 09 | New Hampshire | ~9K | 1.11× | |
| 10 | Minnesota | ~30K | 1.10× | |
| 11 | Alaska | ~5K | 1.10× | |
| 12 | Arizona | ~50K | 1.08× | |
| 13 | Maine | ~8K | 1.08× | |
| 14 | Massachusetts | ~50K | 1.06× | |
| 15 | Virginia | ~50K | 1.04× | |
| 16 | Kansas | ~20K | 1.02× | |
| 17 | New Mexico | ~10K | 1.02× | |
| 18 | Washington, District of Columbia | ~7K | 1.02× | |
| 19 | Illinois | ~70K | 1.01× | |
| 20 | Missouri | ~30K | 1.00× | |
| 21 | Wisconsin | ~30K | 1.00× | |
| 22 | Iowa | ~20K | 1.00× | |
| 23 | North Dakota | ~4K | 0.99× | |
| 24 | Nebraska | ~10K | 0.98× | |
| 25 | Hawaii | ~9K | 0.98× | |
| 26 | Oklahoma | ~20K | 0.97× | |
| 27 | Michigan | ~50K | 0.95× | |
| 28 | Indiana | ~40K | 0.95× | |
| 29 | Connecticut | ~20K | 0.95× | |
| 30 | Texas | ~200K | 0.94× | |
| 31 | Rhode Island | ~6K | 0.94× | |
| 32 | Tennessee | ~40K | 0.92× | |
| 33 | Pennsylvania | ~70K | 0.91× | |
| 34 | Ohio | ~60K | 0.91× | |
| 35 | Kentucky | ~20K | 0.91× | |
| 36 | South Dakota | ~5K | 0.91× | |
| 37 | Nevada | ~20K | 0.90× | |
| 38 | North Carolina | ~60K | 0.89× | |
| 39 | Maryland | ~30K | 0.89× | |
| 40 | New York | ~100K | 0.88× | |
| 41 | Florida | ~100K | 0.87× | |
| 42 | Arkansas | ~20K | 0.85× | |
| 43 | Georgia | ~60K | 0.84× | |
| 44 | New Jersey | ~50K | 0.83× | |
| 45 | South Carolina | ~30K | 0.83× | |
| 46 | West Virginia | ~8K | 0.83× | |
| 47 | Delaware | ~5K | 0.80× | |
| 48 | Alabama | ~20K | 0.76× | |
| 49 | Louisiana | ~20K | 0.76× | |
| 50 | Mississippi | ~10K | 0.70× |
The strongest cross-interests of the Rogue One audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lego Mindstorms | Kids & Family | 40.15× | ||
| 02 | Lego Ninjago | Kids & Family | 34.59× | ||
| 03 | Buckingham Palace | Travel & Leisure | 25.73× | ||
| 04 | Lego Star Wars | Kids & Family | 24.97× | ||
| 05 | Josh Brolin | Movies & TV | 17.95× | ||
| 06 | The Lego Movie | Movies & TV | 16.20× | ||
| 07 | Ant-Man (film) | Movies & TV | 15.72× | ||
| 08 | captain america | Movies & TV | 13.16× | ||
| 09 | Guardians of the Galaxy (film) | Movies & TV | 12.87× | ||
| 10 | Doctor Strange | Literature | 12.24× | ||
| 11 | Downton Abbey | Movies & TV | 11.94× | ||
| 12 | Legoland | Travel & Leisure | 11.29× | ||
| 13 | Alvin and the Chipmunks | Music & Radio | 10.51× | ||
| 14 | Superhero fiction | Literature | 9.69× | ||
| 15 | Black Panther (comics) | Literature | 9.66× | ||
| 16 | Rotten Tomatoes | Movies & TV | 6.31× | ||
| 17 | Action-adventure game | Games | 4.85× | ||
| 18 | Anime and manga fandom | Literature | 4.64× | ||
| 19 | FedEx | Business & Career | 3.38× | ||
| 20 | Comics | Literature | 3.13× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Indulgence | JOY | 1.72× | |
| Convenience Orientation | PREMIUM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.60× | |
| Creativity | OPEN | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.79× |
Rogue One has an estimated audience of 1,646,802 people in United States, concentrated in California and Texas.
32.5% of Rogue One fans are female, 67.5% are male, with an average age of 32.3 years.
Rogue One fans show strongest brand affinity for Buckingham Palace (25.73×), Josh Brolin (17.95×), and Guardians of the Galaxy (film) (12.87×) over the country average.
Rogue One fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Rogue One itself, the audience over-indexes on Josh Brolin (17.95×), Guardians of the Galaxy (film) (12.87×), Lego Ninjago (34.59×), and Lego Star Wars (24.97×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rogue One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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