Rogue One Audience in United States

Rogue One logo

Rogue One has an estimated audience of 2,155,256 people in United States. 32.5% are female, 67.5% are male, average age 32.3. Top regions: California, Texas, Florida. Top brand affinities: Lego Star Wars, Lego Ninjago, Superman, Doctor Strange, Guardians of the Galaxy (film).

The average Rogue One fan in United States is 32.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lego Star Wars, Lego Ninjago, Superman, with strongest over-indexing on Lego Star Wars (74.68× the country average). Demographically, the Rogue One audience skews more male with an average age of 32.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Rogue One fans

Demographic split for Rogue One audience in United States
MetricValue
Female32.5%
Male67.5%
Average age32.3
Estimated audience size2,155,256

Audience persona

The typical Rogue One fan in United States is more male, around 32.3 years old, with strong Patriotism tendencies and a notable affinity for Lego Star Wars.

Top regions in United States

Top regions ranked by reach for Rogue One in United States
RegionReachAffinity
California298,5511.26×
Texas183,3330.99×
Florida134,6990.92×
New York110,4490.92×
Illinois77,4721.08×
Pennsylvania68,7760.95×
Ohio61,7420.93×
North Carolina60,7610.94×
Washington60,4211.4×
Georgia59,3950.89×
Michigan55,3520.98×
Virginia54,3691.04×
Arizona47,6701.08×
Massachusetts45,6151.07×
New Jersey44,2830.81×
Colorado43,3581.28×
Tennessee41,3130.96×
Indiana38,4500.98×
Missouri35,5861.02×
Oregon34,1641.38×
Wisconsin33,6951.04×
Minnesota33,6741.09×
Utah32,9951.71×
Maryland32,2980.87×
South Carolina27,2160.84×
Kentucky25,3940.94×
Oklahoma23,8401×
Alabama22,4640.75×
Connecticut20,5450.95×
Louisiana20,2690.73×
Nevada19,4190.93×
Iowa18,0661.02×
Kansas17,3831.02×
Arkansas14,8250.83×
Idaho14,4071.33×
Mississippi11,4980.65×
New Mexico11,0241.02×
Nebraska10,0570.93×
New Hampshire9,8141.16×
Hawaii9,3501.01×
Maine8,1021.05×
West Virginia7,8520.78×
Montana6,6161.11×
Rhode Island6,3940.93×
Washington, District of Columbia6,3390.98×
Alaska4,7051.02×
Delaware4,3380.73×
South Dakota4,2770.86×
North Dakota4,0960.93×
Vermont3,8021×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rogue One audience
BrandAffinityCategory
Lego Star Wars74.68×Kids & Family
Lego Ninjago43.62×Kids & Family
Superman3.52×Movies & TV
Doctor Strange20.33×Literature
Guardians of the Galaxy (film)13.88×Movies & TV
Lego Creator78.2×Kids & Family
captain america19.38×Movies & TV
Anthony Mackie21.45×Movies & TV
Rick and Morty6.75×Movies & TV
Houston Astros7.7×Sports
Lego Mindstorms40.62×Kids & Family
Josh Brolin11.93×Movies & TV
Buckingham Palace16.09×Travel & Leisure
Chris Hemsworth9.57×Movies & TV
Ant-Man (film)17.17×Movies & TV
Google Maps3.08×Internet & Social Media
Harry Potter2.78×Movies & TV
Anime and manga fandom4.63×Literature
Lego Technic39.62×Kids & Family
Khan Academy5.86×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rogue One audience
TraitClusterScore
PatriotismCONSERVATISM1.88
Early Adopter MentalityPOWER1.72
LGBTQ+ IdentityOPEN1.47
Pet OwnershipJOY1.4
Design AffinityPREMIUM1.35
ExtroversionTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Rogue One
CountryShare
United States42.6%
United Kingdom7.2%
Canada4.7%

See Rogue One audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Rogue One have in United States?

Rogue One has an estimated audience of 2,155,256 people in United States, concentrated in California and Texas.

What is the gender split and age of Rogue One fans?

32.5% of Rogue One fans are female, 67.5% are male, with an average age of 32.3 years.

Which brands do Rogue One fans like most?

Rogue One fans show strongest brand affinity for Lego Star Wars (74.68×), Lego Ninjago (43.62×), and Superman (3.52×) over the country average.

Where do Rogue One fans live in United States?

Rogue One fans in United States are most concentrated in California (reach 298,551), Texas (reach 183,333), and Florida (reach 134,699). These three regions account for the largest share of the active audience.

What other brands do Rogue One fans also like?

Beyond Rogue One itself, the audience over-indexes on Lego Ninjago (43.62×), Superman (3.52×), Doctor Strange (20.33×), and Guardians of the Galaxy (film) (13.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rogue One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.