Rascasse Audience Intelligence

Roly Poly Target Market in United States

A data profile of the people who buy, follow and care about Roly Poly in United States — modelled from more than twelve digital signal sources. Roly Poly has an estimated audience of 531,449 people in United States.

#3628among Brand in United States#1885in Food & Beverages

The average Roly Poly fan in United States is 44.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Non-alcoholic beverage, Cooking, Donald Trump, with strongest over-indexing on Non-alcoholic beverage (5.13× the country average).

Demographically, the Roly Poly audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Career Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roly Poly fan in United States is more female, around 44.1 years old, with strong Career Orientation tendencies and a notable affinity for Non-alcoholic beverage.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roly Poly profile in United States.

Audience size
531K
in United States
Gender
100.0%♀
0.0% male
Age
44.1
average years
Country rank
#35364
Brand in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Roly Poly

100.0% are female, 0.0% are male, average age 44.1.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Roly Poly audience in United States
MetricValue
Female100.0%
Male0.0%
Average age44.1
Estimated audience size531,449
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Roly Poly audience in United States
Age bracketShare%
16-190%
20-2920%
30-3928%
40-4933%
50+19%
Fig. 04

Worldwide distribution

80.8%

of the worldwide Roly Poly audience comes from United States.

Worldwide audience distribution share by country for Roly Poly
CountryShare
United States80.8%
Germany15.3%
Italy4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roly Poly audience in United States is strongest.

Fig. 05

Top regions by affinity

Roly Poly customers by region in United States
#RegionReachAffinity×
01Louisiana~30K3.72×
02Montana~4K1.92×
03Alabama~20K1.68×
04Georgia~30K1.52×
05Indiana~20K1.32×
06Connecticut~9K1.29×
07South Carolina~10K1.22×
08Texas~70K1.14×
09California~90K1.13×
10Kansas~6K1.12×
11Colorado~10K1.05×
12Nebraska~4K1.04×
13Idaho~4K1.02×
14Oklahoma~8K1.01×
15Alaska~2K1.01×
16Washington~10K1.00×
17Oregon~8K0.98×
18Iowa~6K0.98×
19North Carolina~20K0.97×
20Missouri~10K0.97×
21Illinois~20K0.95×
22Arkansas~5K0.94×
23New Mexico~3K0.92×
24Nevada~6K0.91×
25Utah~6K0.90×
26North Dakota~1K0.90×
27Kentucky~8K0.89×
28Hawaii~3K0.88×
29Arizona~10K0.87×
30Mississippi~5K0.86×
31South Dakota~1K0.86×
32Maine~2K0.83×
33Vermont~1K0.83×
34Michigan~20K0.82×
35Virginia~10K0.82×
36Tennessee~10K0.82×
37Wisconsin~9K0.82×
38Washington, District of Columbia~2K0.81×
39New York~30K0.79×
40Florida~40K0.78×
41Massachusetts~10K0.78×
42West Virginia~3K0.78×
43New Hampshire~2K0.77×
44Ohio~20K0.76×
45Pennsylvania~20K0.75×
46New Jersey~10K0.75×
47Rhode Island~2K0.74×
48Maryland~9K0.73×
49Minnesota~7K0.73×
50Delaware~1K0.70×
Fig. 06

Affinity by region

Affinity by region — Roly Poly, United States
0.70×1.00×3.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roly Poly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roly Poly audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages5.13×
02SteakhouseFood & Beverages3.67×
03Microwave ovenHome & Garden3.62×
04BakeryFood & Beverages3.03×
05Burger KingFood & Beverages2.19×
06GrillingFood & Beverages2.17×
07WineFood & Beverages2.03×
08Beauty salonsBeauty & Wellness2.03×
09BarbecueFood & Beverages2.03×
10Country musicMusic & Radio1.88×
11PinterestInternet & Social Media1.81×
12CoffeeFood & Beverages1.81×
13ReligionBusiness & Career1.79×
14Home improvementHome & Garden1.75×
15RecipesFood & Beverages1.75×
16FurnitureHome & Garden1.75×
17Alcoholic beveragesFood & Beverages1.71×
18Donald TrumpPolitics & Society1.69×
19CookingFood & Beverages1.65×
20WalmartShopping1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roly Poly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roly Poly audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.25×
TraditionCONSERVATISM1.90×
SpiritualityBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roly Poly audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.53×
Luxury OrientationPREMIUM0.55×
SustainabilityBALANCE0.58×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Roly Poly's target market in United States?

Roly Poly's target market in United States covers an estimated 531,449 people, concentrated in California and Texas.

02

What is the gender split and age of Roly Poly customers?

100.0% of the Roly Poly audience are female, 0.0% are male, with an average age of 44.1 years.

03

Which brands do Roly Poly fans like most?

Roly Poly fans show strongest brand affinity for Non-alcoholic beverage (5.13×), Cooking (1.65×), and Donald Trump (1.69×) over the country average.

04

Where do Roly Poly fans live in United States?

Roly Poly fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Roly Poly fans also like?

Beyond Roly Poly itself, the audience over-indexes on Cooking (1.65×), Donald Trump (1.69×), Bakery (3.03×), and Alcoholic beverages (1.71×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Roly Poly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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