Rooibos Audience in United States
Rooibos has an estimated audience of 267,206 people in United States. 71.1% are female, 28.9% are male, average age 40.7. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Herbal tea, Honda HR-V, Kusmi Tea, Green tea.
The average Rooibos fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Herbal tea, Honda HR-V, with strongest over-indexing on Kia Sportage (22.5× the country average). Demographically, the Rooibos audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Rooibos fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 40.7 |
| Estimated audience size | 267,206 |
Audience persona
The typical Rooibos fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Kia Sportage.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 35,903 | 1.22× |
| Texas | 18,479 | 0.8× |
| New York | 17,259 | 1.16× |
| Florida | 15,621 | 0.86× |
| Washington | 9,578 | 1.79× |
| Illinois | 9,010 | 1.01× |
| Pennsylvania | 8,416 | 0.94× |
| North Carolina | 7,592 | 0.94× |
| Georgia | 7,419 | 0.9× |
| Virginia | 7,179 | 1.1× |
| Ohio | 6,899 | 0.84× |
| Michigan | 6,563 | 0.94× |
| Massachusetts | 6,517 | 1.24× |
| New Jersey | 5,984 | 0.88× |
| Oregon | 5,745 | 1.88× |
| Colorado | 5,334 | 1.27× |
| Maryland | 5,063 | 1.1× |
| Arizona | 4,625 | 0.85× |
| Tennessee | 4,395 | 0.82× |
| Indiana | 3,936 | 0.81× |
| Missouri | 3,804 | 0.88× |
| Minnesota | 3,687 | 0.96× |
| Wisconsin | 3,664 | 0.91× |
| Utah | 3,530 | 1.48× |
| South Carolina | 3,143 | 0.78× |
| Connecticut | 2,907 | 1.08× |
| Louisiana | 2,553 | 0.74× |
| Oklahoma | 2,486 | 0.84× |
| Kentucky | 2,370 | 0.71× |
| Nevada | 2,352 | 0.91× |
| Alabama | 2,294 | 0.61× |
| Kansas | 1,821 | 0.86× |
| Arkansas | 1,744 | 0.79× |
| Iowa | 1,728 | 0.79× |
| New Mexico | 1,602 | 1.2× |
| Idaho | 1,527 | 1.14× |
| Washington, District of Columbia | 1,265 | 1.58× |
| Maine | 1,211 | 1.27× |
| Hawaii | 1,171 | 1.02× |
| Nebraska | 1,143 | 0.85× |
| New Hampshire | 1,121 | 1.06× |
| Mississippi | 1,115 | 0.51× |
| Montana | 978 | 1.32× |
| West Virginia | 888 | 0.71× |
| Alaska | 748 | 1.31× |
| Rhode Island | 732 | 0.86× |
| Vermont | 695 | 1.48× |
| Delaware | 586 | 0.8× |
| South Dakota | 434 | 0.7× |
| North Dakota | 361 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 22.5× | Cars & Mobility |
| Herbal tea | 10.21× | Food & Beverages |
| Honda HR-V | 15× | Cars & Mobility |
| Kusmi Tea | 109.39× | Food & Beverages |
| Green tea | 5.63× | Food & Beverages |
| Pre-school playgroup | 15.97× | Kids & Family |
| Paleolithic diet | 3.86× | Health |
| Skin care | 1.9× | Beauty & Wellness |
| Ginger | 4.26× | Food & Beverages |
| Organic food | 1.77× | Food & Beverages |
| Veganism | 1.65× | Food & Beverages |
| Nordstrom | 1.68× | Shopping |
| Cholesterol | 3.45× | Food & Beverages |
| Sephora | 1.7× | Shopping |
| Local food | 1.96× | Food & Beverages |
| Dollar General | 1.51× | Shopping |
| Breakfast | 1.76× | Food & Beverages |
| Jeep Grand Cherokee | 4.2× | Cars & Mobility |
| Real property | 2.06× | Home & Garden |
| Bohemian style | 3.17× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.88 |
| Healthy Lifestyle | BALANCE | 1.52 |
| Design Affinity | PREMIUM | 1.46 |
| Creativity | OPEN | 1.4 |
| Price Sensitivity | PREMIUM | 1.33 |
| Mindfulness | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.0% |
| Japan | 12.2% |
| South Africa | 11.7% |
See Rooibos audiences in other countries
More Beverage audiences in United States
- Water (86,611,458)
- Tea (58,182,528)
- Milk (40,663,348)
- Soft drinks (32,655,793)
- Fresh water (18,920,863)
Frequently asked questions
How many fans does Rooibos have in United States?
Rooibos has an estimated audience of 267,206 people in United States, concentrated in California and Texas.
What is the gender split and age of Rooibos fans?
71.1% of Rooibos fans are female, 28.9% are male, with an average age of 40.7 years.
Which brands do Rooibos fans like most?
Rooibos fans show strongest brand affinity for Kia Sportage (22.5×), Herbal tea (10.21×), and Honda HR-V (15×) over the country average.
Where do Rooibos fans live in United States?
Rooibos fans in United States are most concentrated in California (reach 35,903), Texas (reach 18,479), and New York (reach 17,259). These three regions account for the largest share of the active audience.
What other brands do Rooibos fans also like?
Beyond Rooibos itself, the audience over-indexes on Herbal tea (10.21×), Honda HR-V (15×), Kusmi Tea (109.39×), and Green tea (5.63×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Rooibos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.