Rotary International Audience in United States

Rotary International logo

Rotary International has an estimated audience of 1,547,345 people in United States. 47.7% are female, 52.3% are male, average age 43.9. Top regions: California, Florida, Illinois. Top brand affinities: Hobby, U.S. state, Social network, NBC, Recreation.

The average Rotary International fan in United States is 43.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Illinois. Top brand affinities include Hobby, U.S. state, Social network, with strongest over-indexing on Hobby (1.84× the country average). Demographically, the Rotary International audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of Rotary International fans

Demographic split for Rotary International audience in United States
MetricValue
Female47.7%
Male52.3%
Average age43.9
Estimated audience size1,547,345

Audience persona

The typical Rotary International fan in United States is balanced, around 43.9 years old, with strong Need for Security tendencies and a notable affinity for Hobby.

Top regions in United States

Top regions ranked by reach for Rotary International in United States
RegionReachAffinity
California162,0600.95×
Florida121,8961.16×
Illinois109,7252.13×
Texas108,5230.82×
New York78,2110.9×
Pennsylvania47,5590.91×
Georgia45,1120.95×
North Carolina43,9390.94×
Virginia40,3321.07×
Ohio39,5380.83×
Michigan39,4550.98×
Washington36,8301.19×
New Jersey31,2620.79×
Massachusetts31,2591.03×
Wisconsin28,7921.24×
Arizona28,3690.9×
Colorado27,9751.15×
Minnesota26,6591.2×
Tennessee25,8170.83×
Oregon22,9441.29×
Missouri22,1790.89×
Maryland22,0230.83×
Indiana21,2440.75×
South Carolina20,2080.87×
Louisiana17,2740.87×
Connecticut16,7161.08×
Iowa13,7691.08×
Alabama13,6060.63×
Kentucky13,5920.7×
Arkansas13,3981.05×
Oklahoma13,2200.77×
Kansas12,5351.03×
Mississippi9,9180.78×
Utah9,6860.7×
Nevada8,7940.59×
Hawaii8,3111.25×
Idaho8,2861.07×
New Hampshire7,5781.24×
Nebraska7,2400.93×
Maine7,1351.29×
Washington, District of Columbia6,9821.5×
New Mexico5,8520.75×
West Virginia5,3840.75×
Alaska4,8131.45×
Vermont4,3891.62×
Montana4,2931×
Rhode Island3,4800.71×
Wyoming3,1761.38×
South Dakota3,0820.86×
Delaware2,7970.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rotary International audience
BrandAffinityCategory
Hobby1.84×Home & Garden
U.S. state1.6×Travel & Leisure
Social network1.5×Internet & Social Media
NBC1.69×Movies & TV
Recreation1.92×Travel & Leisure
Politics1.73×Politics & Society
House1.64×Home & Garden
Printing1.67×Technology & Electronics
Photograph1.54×Technology & Electronics
Country music1.76×Music & Radio
Corporation1.98×Business & Career
Water1.59×Food & Beverages
Organization1.68×Business & Career
Magazines1.51×Literature
Breaking news1.71×Movies & TV
Animal1.53×Pets & Animals
Nonprofit organization1.89×Politics & Society
Machine1.99×Business & Career
Law1.65×Business & Career
Money1.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rotary International audience
TraitClusterScore
Need for SecurityCONSERVATISM1.48
Quality AwarenessPREMIUM1.46
Community OrientationOPEN1.34
PatriotismCONSERVATISM1.3
DIY MentalityTHRILL1.21
IndividualismJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Rotary International
CountryShare
United States56.6%
India4.9%
Mexico4.1%

See Rotary International audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does Rotary International have in United States?

Rotary International has an estimated audience of 1,547,345 people in United States, concentrated in California and Florida.

What is the gender split and age of Rotary International fans?

47.7% of Rotary International fans are female, 52.3% are male, with an average age of 43.9 years.

Which brands do Rotary International fans like most?

Rotary International fans show strongest brand affinity for Hobby (1.84×), U.S. state (1.6×), and Social network (1.5×) over the country average.

Where do Rotary International fans live in United States?

Rotary International fans in United States are most concentrated in California (reach 162,060), Florida (reach 121,896), and Illinois (reach 109,725). These three regions account for the largest share of the active audience.

What other brands do Rotary International fans also like?

Beyond Rotary International itself, the audience over-indexes on U.S. state (1.6×), Social network (1.5×), NBC (1.69×), and Recreation (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rotary International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.