Rascasse Audience Intelligence

Rotary International Audience in United States

A data profile of the people who buy, follow and care about Rotary International in United States — modelled from more than twelve digital signal sources. Rotary International has an estimated audience of 1,547,700 people in United States.

#30among Charity in United States#125among NGO / Political Party in United States#1074in Politics & Society

The average Rotary International fan in United States is 43.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Illinois, Florida.

Top brand affinities include Donald Trump, Mitch McConnell, Hobby, with strongest over-indexing on Donald Trump (1.55× the country average).

Demographically, the Rotary International audience skews balanced with an average age of 43.9, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rotary International fan in United States is balanced, around 43.9 years old, with strong Community Orientation tendencies and a notable affinity for Donald Trump.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rotary International profile in United States.

Audience size
1.5M
in United States
Gender
47.7%♀
52.3% male
Age
43.9
average years
Country rank
#17324
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rotary International fans

47.7% are female, 52.3% are male, average age 43.9.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Rotary International audience in United States
MetricValue
Female47.7%
Male52.3%
Average age43.9
Estimated audience size1,547,700
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Rotary International audience in United States
Age bracketShare%
16-1911%
20-2914%
30-3919%
40-4925%
50+30%
Fig. 04

Worldwide distribution

55.9%

of the worldwide Rotary International audience comes from United States.

Worldwide audience distribution share by country for Rotary International
CountryShare
United States55.9%
India4.8%
Mexico4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rotary International audience in United States is strongest.

Fig. 05

Top regions by affinity

Rotary International fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~100K2.65×
02Vermont~4K1.35×
03Washington, District of Columbia~6K1.32×
04Alaska~4K1.29×
05Maine~7K1.23×
06Wisconsin~30K1.18×
07Oregon~20K1.18×
08Idaho~9K1.17×
09Minnesota~30K1.15×
10New Hampshire~7K1.14×
11Washington~30K1.12×
12Iowa~10K1.11×
13Hawaii~7K1.11×
14Colorado~30K1.07×
15Arkansas~10K1.05×
16Kansas~10K1.04×
17Connecticut~20K1.03×
18Montana~4K1.02×
19Florida~100K1.01×
20Virginia~40K0.99×
21Massachusetts~30K0.99×
22California~200K0.95×
23North Carolina~40K0.95×
24Nebraska~7K0.95×
25South Dakota~3K0.94×
26Georgia~40K0.93×
27North Dakota~3K0.93×
28Michigan~40K0.92×
29West Virginia~6K0.90×
30Rhode Island~4K0.90×
31Missouri~20K0.89×
32Pennsylvania~50K0.88×
33Arizona~30K0.88×
34Mississippi~10K0.88×
35New Mexico~7K0.88×
36South Carolina~20K0.87×
37Delaware~4K0.86×
38New York~70K0.85×
39Louisiana~20K0.85×
40Oklahoma~10K0.85×
41Ohio~40K0.84×
42Tennessee~30K0.84×
43Maryland~20K0.83×
44New Jersey~30K0.80×
45Indiana~20K0.80×
46Utah~10K0.80×
47Texas~100K0.79×
48Kentucky~10K0.77×
49Alabama~20K0.76×
50Nevada~10K0.73×
Fig. 06

Affinity by region

Affinity by region — Rotary International, United States
0.73×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rotary International audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rotary International audience
#·InterestCategoryAffinity×
01MachineBusiness & Career1.99×
02CorporationBusiness & Career1.98×
03RecreationTravel & Leisure1.92×
04Mitch McConnellPolitics & Society1.89×
05Nonprofit organizationPolitics & Society1.89×
06HobbyHome & Garden1.84×
07Country musicMusic & Radio1.76×
08PoliticsPolitics & Society1.73×
09Breaking newsMovies & TV1.71×
10NBCMovies & TV1.69×
11OrganizationBusiness & Career1.68×
12PrintingTechnology & Electronics1.67×
13HouseHome & Garden1.64×
14U.S. stateTravel & Leisure1.60×
15WaterFood & Beverages1.59×
16Donald TrumpPolitics & Society1.55×
17PhotographTechnology & Electronics1.54×
18AnimalPets & Animals1.53×
19MagazinesLiterature1.51×
20Social networkInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rotary International audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rotary International audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.84×
SpiritualityBALANCE1.42×
CreativityOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rotary International audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
Design AffinityPREMIUM0.75×
IndulgenceJOY0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rotary International have in United States?

Rotary International has an estimated audience of 1,547,700 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Rotary International fans?

47.7% of Rotary International fans are female, 52.3% are male, with an average age of 43.9 years.

03

Which brands do Rotary International fans like most?

Rotary International fans show strongest brand affinity for Donald Trump (1.55×), Mitch McConnell (1.89×), and Hobby (1.84×) over the country average.

04

Where do Rotary International fans live in United States?

Rotary International fans in United States are most concentrated in California (reach ~200K), Illinois (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Rotary International fans also like?

Beyond Rotary International itself, the audience over-indexes on Mitch McConnell (1.89×), Hobby (1.84×), U.S. state (1.6×), and Social network (1.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rotary International. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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