A data profile of the people who buy, follow and care about Rudolph the Red-Nosed Reindeer in United States — modelled from more than twelve digital signal sources. Rudolph the Red-Nosed Reindeer has an estimated audience of 1,870,601 people in United States.
The average Rudolph the Red-Nosed Reindeer fan in United States is 38.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Weather forecasting, FedEx, QVC, with strongest over-indexing on Weather forecasting (8.48× the country average).
Demographically, the Rudolph the Red-Nosed Reindeer audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rudolph the Red-Nosed Reindeer fan in United States is more female, around 38.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Weather forecasting.
The key figures that characterise the Rudolph the Red-Nosed Reindeer profile in United States.
70.3% are female, 29.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 38.4 |
| Estimated audience size | 1,870,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 16% |
of the worldwide Rudolph the Red-Nosed Reindeer audience comes from United States.
| Country | Share |
|---|---|
| United States | 61.8% |
| Germany | 6.9% |
| United Kingdom | 5.9% |
Where the Rudolph the Red-Nosed Reindeer audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Virginia | ~10K | 1.47× | |
| 02 | Kentucky | ~30K | 1.31× | |
| 03 | New Hampshire | ~9K | 1.27× | |
| 04 | Tennessee | ~40K | 1.20× | |
| 05 | Maine | ~8K | 1.20× | |
| 06 | Indiana | ~40K | 1.19× | |
| 07 | Missouri | ~30K | 1.17× | |
| 08 | Mississippi | ~20K | 1.16× | |
| 09 | Alabama | ~30K | 1.15× | |
| 10 | Ohio | ~60K | 1.14× | |
| 11 | Louisiana | ~30K | 1.13× | |
| 12 | Oklahoma | ~20K | 1.13× | |
| 13 | Pennsylvania | ~70K | 1.12× | |
| 14 | Wisconsin | ~30K | 1.12× | |
| 15 | South Carolina | ~30K | 1.11× | |
| 16 | North Carolina | ~60K | 1.09× | |
| 17 | Connecticut | ~20K | 1.08× | |
| 18 | Arkansas | ~20K | 1.08× | |
| 19 | Vermont | ~3K | 1.08× | |
| 20 | Michigan | ~50K | 1.07× | |
| 21 | Iowa | ~20K | 1.07× | |
| 22 | Utah | ~20K | 1.06× | |
| 23 | Nebraska | ~10K | 1.05× | |
| 24 | Rhode Island | ~6K | 1.05× | |
| 25 | Minnesota | ~30K | 1.02× | |
| 26 | North Dakota | ~4K | 1.02× | |
| 27 | Montana | ~5K | 1.01× | |
| 28 | Idaho | ~9K | 1.00× | |
| 29 | New Mexico | ~9K | 0.99× | |
| 30 | South Dakota | ~4K | 0.97× | |
| 31 | Kansas | ~10K | 0.96× | |
| 32 | Massachusetts | ~30K | 0.95× | |
| 33 | Delaware | ~5K | 0.95× | |
| 34 | Virginia | ~40K | 0.92× | |
| 35 | Georgia | ~50K | 0.91× | |
| 36 | New Jersey | ~40K | 0.91× | |
| 37 | Texas | ~100K | 0.90× | |
| 38 | Colorado | ~30K | 0.90× | |
| 39 | Oregon | ~20K | 0.90× | |
| 40 | Alaska | ~3K | 0.87× | |
| 41 | Washington | ~30K | 0.86× | |
| 42 | Illinois | ~50K | 0.85× | |
| 43 | Arizona | ~30K | 0.84× | |
| 44 | Maryland | ~30K | 0.84× | |
| 45 | New York | ~80K | 0.80× | |
| 46 | Florida | ~90K | 0.76× | |
| 47 | California | ~100K | 0.73× | |
| 48 | Nevada | ~10K | 0.70× | |
| 49 | Hawaii | ~5K | 0.60× | |
| 50 | Washington, District of Columbia | ~3K | 0.57× |
The strongest cross-interests of the Rudolph the Red-Nosed Reindeer audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Berlin Wall | Travel & Leisure | 11.53× | ||
| 02 | Weather forecasting | Home & Garden | 8.48× | ||
| 03 | Christmas decoration | Home & Garden | 7.71× | ||
| 04 | QVC | Movies & TV | 7.31× | ||
| 05 | Garden centre | Home & Garden | 6.06× | ||
| 06 | FedEx | Business & Career | 5.82× | ||
| 07 | Lottery | Games | 5.42× | ||
| 08 | Potato chip | Food & Beverages | 5.07× | ||
| 09 | Discount stores | Shopping | 5.06× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 4.25× | ||
| 11 | Renewable energy | Business & Career | 4.14× | ||
| 12 | Pizza Hut | Food & Beverages | 3.80× | ||
| 13 | Microwave oven | Home & Garden | 3.70× | ||
| 14 | Subway | Food & Beverages | 3.15× | ||
| 15 | Mortgage loans | Business & Career | 3.07× | ||
| 16 | Shopping malls | Shopping | 3.03× | ||
| 17 | McDonald's | Food & Beverages | 2.73× | ||
| 18 | Domino's Pizza | Food & Beverages | 2.73× | ||
| 19 | Internet & Social Media | 2.69× | |||
| 20 | Furniture | Home & Garden | 1.77× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.61× | |
| Family Orientation | CONSERVATISM | 2.27× | |
| Price Sensitivity | PREMIUM | 2.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.68× | |
| Design Affinity | PREMIUM | 0.72× | |
| Early Adopter Mentality | POWER | 0.75× |
Rudolph the Red-Nosed Reindeer has an estimated audience of 1,870,601 people in United States, concentrated in California and Texas.
70.3% of Rudolph the Red-Nosed Reindeer fans are female, 29.7% are male, with an average age of 38.4 years.
Rudolph the Red-Nosed Reindeer fans show strongest brand affinity for Weather forecasting (8.48×), FedEx (5.82×), and QVC (7.31×) over the country average.
Rudolph the Red-Nosed Reindeer fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.
Beyond Rudolph the Red-Nosed Reindeer itself, the audience over-indexes on FedEx (5.82×), QVC (7.31×), Discount stores (5.06×), and Pizza Hut (3.8×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rudolph the Red-Nosed Reindeer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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