Rust Audience in United States

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Rust has an estimated audience of 4,053,054 people in United States. 42.9% are female, 57.1% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Diane Sawyer, WESH, Hebe, Israeli cuisine.

The average Rust fan in United States is 44.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Diane Sawyer, WESH, with strongest over-indexing on Minnesota (1.52× the country average). Demographically, the Rust audience skews more male with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game

Demographics of Rust fans

Demographic split for Rust audience in United States
MetricValue
Female42.9%
Male57.1%
Average age44.9
Estimated audience size4,053,054

Audience persona

The typical Rust fan in United States is more male, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Rust in United States
RegionReachAffinity
California589,6881.32×
Texas356,2791.02×
Florida271,1360.99×
New York214,4640.95×
Pennsylvania132,3540.97×
Illinois127,5340.94×
Ohio121,9020.98×
Georgia117,4410.94×
Washington116,2151.43×
North Carolina116,1020.95×
Virginia115,2471.17×
Michigan109,7861.04×
Arizona96,4161.17×
New Jersey89,6820.87×
Massachusetts78,8730.99×
Tennessee78,8720.97×
Indiana76,6051.03×
Maryland67,5560.97×
Missouri67,2001.03×
Colorado63,0790.99×
Alabama60,3491.07×
Oregon56,4991.22×
Kentucky55,7331.1×
Wisconsin55,2300.91×
Minnesota53,0510.91×
South Carolina50,6950.83×
Oklahoma50,0451.11×
Louisiana44,3940.85×
Utah39,6941.09×
Nevada38,3100.98×
Connecticut34,7910.86×
Arkansas34,7441.04×
Iowa34,3461.03×
Kansas31,9131×
New Mexico28,5871.41×
Mississippi27,4980.82×
Idaho21,9541.08×
West Virginia21,6601.15×
Nebraska19,0800.94×
Hawaii15,3670.88×
New Hampshire14,1250.88×
Maine13,4710.93×
Alaska11,9771.38×
Montana11,3111.01×
Rhode Island10,7180.83×
Washington, District of Columbia10,0530.83×
North Dakota8,3691.01×
Delaware7,9510.71×
South Dakota7,9430.85×
Vermont5,8040.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rust audience
BrandAffinityCategory
Minnesota1.52×Travel & Leisure
Diane Sawyer4.29×Movies & TV
WESH1.75×Movies & TV
Hebe2.1×Home & Garden
Israeli cuisine2.24×Food & Beverages
WKRN-TV1.51×Movies & TV
Buying and Selling Real Estate1.75×Home & Garden
Totally Spies!2.83×Movies & TV
Better Off Dead (film)2.33×Movies & TV
Final Fantasy VII (Famicom)2.83×Games
Life of Pi1.8×Movies & TV
Voltron: Legendary Defender3.01×Movies & TV
Cultural studies2.29×Business & Career
Embroidery Library2.53×Home & Garden
Hattiesburg, Mississippi1.62×Travel & Leisure
Arrietty2.26×Movies & TV
The Haunted1.78×Music & Radio
Title Nine1.57×Fashion & Accessoires
TVNotas1.54×News
Brooklyn College1.73×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rust audience
TraitClusterScore
DIY MentalityTHRILL1.74
Quality AwarenessPREMIUM1.52
Price SensitivityPREMIUM1.36
IndividualismJOY1.35
Need for SecurityCONSERVATISM1.24
Design AffinityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Rust
CountryShare
United States17.3%
Bolivia17.2%
China12.9%

See Rust audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Rust have in United States?

Rust has an estimated audience of 4,053,054 people in United States, concentrated in California and Texas.

What is the gender split and age of Rust fans?

42.9% of Rust fans are female, 57.1% are male, with an average age of 44.9 years.

Which brands do Rust fans like most?

Rust fans show strongest brand affinity for Minnesota (1.52×), Diane Sawyer (4.29×), and WESH (1.75×) over the country average.

Where do Rust fans live in United States?

Rust fans in United States are most concentrated in California (reach 589,688), Texas (reach 356,279), and Florida (reach 271,136). These three regions account for the largest share of the active audience.

What other brands do Rust fans also like?

Beyond Rust itself, the audience over-indexes on Diane Sawyer (4.29×), WESH (1.75×), Hebe (2.1×), and Israeli cuisine (2.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.