Rascasse Audience Intelligence

Rust Audience in United States

A data profile of the people who buy, follow and care about Rust in United States — modelled from more than twelve digital signal sources. Rust has an estimated audience of 4,043,897 people in United States.

#55among Video / Board Game in United States#154in Games

The average Rust fan in United States is 44.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, Hardware store, Ace Hardware, with strongest over-indexing on Discount Tire (3.11× the country average).

Demographically, the Rust audience skews more male with an average age of 44.9, and over-indexes on personality traits such as DIY Mentality, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rust fan in United States is more male, around 44.9 years old, with strong DIY Mentality tendencies and a notable affinity for Discount Tire.

Category: Games · Type: Video / Board Game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rust profile in United States.

Audience size
4M
in United States
Gender
42.9%♀
57.1% male
Age
44.9
average years
Country rank
#7979
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rust fans

42.9% are female, 57.1% are male, average age 44.9.

Fig. 02

Gender split

42.9%
Female
57.1%
Male
Demographic split for Rust audience in United States
MetricValue
Female42.9%
Male57.1%
Average age44.9
Estimated audience size4,043,897
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Rust audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3917%
40-4925%
50+34%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Rust audience comes from United States.

Worldwide audience distribution share by country for Rust
CountryShare
Bolivia17.1%
United States17.1%
China12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rust audience in United States is strongest.

Fig. 05

Top regions by affinity

Rust fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~10K1.46×
02Washington~100K1.37×
03New Mexico~30K1.36×
04California~600K1.27×
05West Virginia~20K1.19×
06Oregon~50K1.18×
07Arizona~100K1.15×
08Kentucky~60K1.13×
09North Dakota~9K1.12×
10Virginia~100K1.11×
11Utah~40K1.10×
12Idaho~20K1.09×
13Oklahoma~50K1.08×
14Alabama~60K1.07×
15Arkansas~40K1.07×
16Missouri~70K1.04×
17Indiana~80K1.03×
18Iowa~30K1.02×
19Kansas~30K1.02×
20Montana~10K1.01×
21Texas~300K1.00×
22Michigan~100K1.00×
23Nebraska~20K1.00×
24South Dakota~9K0.97×
25Pennsylvania~100K0.96×
26Ohio~100K0.96×
27Maryland~70K0.96×
28Maine~10K0.96×
29Florida~300K0.95×
30North Carolina~100K0.95×
31Massachusetts~80K0.95×
32Nevada~40K0.95×
33Tennessee~80K0.93×
34Colorado~60K0.93×
35Hawaii~20K0.93×
36New Hampshire~10K0.93×
37Illinois~100K0.92×
38New York~200K0.91×
39Georgia~100K0.91×
40Wisconsin~50K0.90×
41Minnesota~50K0.90×
42Vermont~6K0.89×
43Louisiana~50K0.88×
44Mississippi~30K0.87×
45South Carolina~50K0.85×
46New Jersey~90K0.84×
47Connecticut~30K0.84×
48Rhode Island~10K0.84×
49Washington, District of Columbia~10K0.80×
50Delaware~9K0.78×
Fig. 06

Affinity by region

Affinity by region — Rust, United States
0.78×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rust audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rust audience
#·InterestCategoryAffinity×
01LubricantHome & Garden3.99×
02Automobile repair shopCars & Mobility3.46×
03Discount TireShopping3.11×
04Hardware storeHome & Garden2.78×
05Air pollutionHealth2.25×
06Made in USABusiness & Career2.23×
07Rail transportTravel & Leisure2.20×
08Ace HardwareHome & Garden2.16×
09Solar panelHome & Garden2.11×
10Self-defenseSports1.99×
11Real propertyHome & Garden1.95×
12MenardsHome & Garden1.89×
13AuctionShopping1.86×
14LinuxTechnology & Electronics1.83×
15GeneticsKids & Family1.82×
16Air conditioningTechnology & Electronics1.68×
17Online newspaperNews1.68×
18NostalgiaHome & Garden1.59×
19Cyber MondayShopping1.55×
20Used carCars & Mobility1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rust audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rust audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.07×
IndividualismJOY1.76×
Need for SecurityCONSERVATISM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rust audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.55×
MindfulnessBALANCE0.67×
Social Media UsageJOY0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rust have in United States?

Rust has an estimated audience of 4,043,897 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rust fans?

42.9% of Rust fans are female, 57.1% are male, with an average age of 44.9 years.

03

Which brands do Rust fans like most?

Rust fans show strongest brand affinity for Discount Tire (3.11×), Hardware store (2.78×), and Ace Hardware (2.16×) over the country average.

04

Where do Rust fans live in United States?

Rust fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Rust fans also like?

Beyond Rust itself, the audience over-indexes on Hardware store (2.78×), Ace Hardware (2.16×), Menards (1.89×), and Automobile repair shop (3.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Rust audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rust. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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