Rascasse Audience Intelligence

Ryan Leonard Audience in United States

A data profile of the people who buy, follow and care about Ryan Leonard in United States — modelled from more than twelve digital signal sources. Ryan Leonard has an estimated audience of 304,880 people in United States.

#121among Ice hockey in United States#11986among Person in United States#4820in Sports

The average Ryan Leonard fan in United States is 37.6 years old, more male, and lives primarily in Virginia.

The audience is concentrated in Virginia, Massachusetts, Maryland.

Top brand affinities include Washington Capitals, NHL, Montreal Canadiens, with strongest over-indexing on Washington Capitals (25.52× the country average).

Demographically, the Ryan Leonard audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ryan Leonard fan in United States is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Washington Capitals.

Category: Sports · Type: Person · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ryan Leonard profile in United States.

Audience size
305K
in United States
Gender
33.4%♀
66.6% male
Age
37.6
average years
Country rank
#47964
Person in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ryan Leonard fans

33.4% are female, 66.6% are male, average age 37.6.

Fig. 02

Gender split

33.4%
Female
66.6%
Male
Demographic split for Ryan Leonard audience in United States
MetricValue
Female33.4%
Male66.6%
Average age37.6
Estimated audience size304,880
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Ryan Leonard audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

59.4%

of the worldwide Ryan Leonard audience comes from United States.

Worldwide audience distribution share by country for Ryan Leonard
CountryShare
United States59.4%
Canada29.0%
United Kingdom2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ryan Leonard audience in United States is strongest.

Fig. 05

Top regions by affinity

Ryan Leonard fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K5.10×
02Maryland~20K4.13×
03Massachusetts~20K3.80×
04Virginia~30K3.50×
05New Hampshire~2K1.74×
06Vermont<1K1.46×
07Connecticut~4K1.44×
08Rhode Island~1K1.34×
09Maine~1K1.33×
10Pennsylvania~10K1.13×
11Delaware<1K1.08×
12New York~20K1.04×
13West Virginia~1K1.04×
14North Dakota<1K1.04×
15Minnesota~4K1.00×
16New Jersey~7K0.94×
17Alaska<1K0.94×
18Wyoming<1K0.93×
19South Dakota<1K0.90×
20Montana<1K0.89×
21Michigan~7K0.87×
22New Mexico~1K0.84×
23Mississippi~2K0.83×
24Idaho~1K0.83×
25Nebraska~1K0.81×
26Arkansas~2K0.79×
27North Carolina~7K0.77×
28Iowa~2K0.76×
29Kansas~2K0.76×
30Missouri~4K0.74×
31Colorado~3K0.74×
32South Carolina~3K0.74×
33Wisconsin~3K0.74×
34Utah~2K0.74×
35Oklahoma~2K0.73×
36Louisiana~3K0.72×
37Nevada~2K0.72×
38Kentucky~3K0.71×
39Alabama~3K0.69×
40Oregon~2K0.68×
41Illinois~7K0.67×
42Indiana~4K0.67×
43Tennessee~4K0.66×
44Ohio~6K0.62×
45Arizona~4K0.60×
46Washington~4K0.59×
47Florida~10K0.56×
48Georgia~5K0.55×
49California~20K0.49×
50Texas~10K0.40×
Fig. 06

Affinity by region

Affinity by region — Ryan Leonard, United States
0.40×1.00×5.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ryan Leonard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ryan Leonard audience
#·InterestCategoryAffinity×
01Washington CapitalsSports25.52×
02Bauer HockeySports15.26×
03Montreal CanadiensSports11.07×
04Winnipeg JetsSports9.51×
05Calgary FlamesSports8.85×
06Buffalo SabresSports6.53×
07San Jose SharksSports5.84×
08World SeriesSports4.67×
09NHLSports4.66×
10Aaron RodgersSports3.42×
11Luka DončićSports3.31×
12Seattle MarinersSports2.81×
13Fox SportsMovies & TV2.63×
14Ice hockeySports2.49×
15San Francisco 49ersSports2.41×
16Anime conventionLiterature1.92×
17Mixed martial artsSports1.88×
18CBS SportsMovies & TV1.88×
19NBA FinalsSports1.67×
20GamblingGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ryan Leonard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ryan Leonard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.60×
Risk AppetiteTHRILL1.20×
Convenience OrientationPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ryan Leonard audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.76×
MindfulnessBALANCE0.83×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ryan Leonard have in United States?

Ryan Leonard has an estimated audience of 304,880 people in United States, concentrated in Virginia and Massachusetts.

02

What is the gender split and age of Ryan Leonard fans?

33.4% of Ryan Leonard fans are female, 66.6% are male, with an average age of 37.6 years.

03

Which brands do Ryan Leonard fans like most?

Ryan Leonard fans show strongest brand affinity for Washington Capitals (25.52×), NHL (4.66×), and Montreal Canadiens (11.07×) over the country average.

04

Where do Ryan Leonard fans live in United States?

Ryan Leonard fans in United States are most concentrated in Virginia (reach ~30K), Massachusetts (reach ~20K), and Maryland (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Ryan Leonard fans also like?

Beyond Ryan Leonard itself, the audience over-indexes on NHL (4.66×), Montreal Canadiens (11.07×), Buffalo Sabres (6.53×), and Bauer Hockey (15.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in United States

See Ryan Leonard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ryan Leonard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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