Salsa (sauce) Audience in United States
Salsa (sauce) has an estimated audience of 3,264,479 people in United States. 62.6% are female, 37.4% are male, average age 40.6. Top brand affinities: Elsword, Whataburger, Bank account, Public speaking, Cockpit.
Top brand affinities include Elsword, Whataburger, Bank account, with strongest over-indexing on Elsword (23.92× the country average). Demographically, the Salsa (sauce) audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Salsa (sauce) fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 40.6 |
| Estimated audience size | 3,264,479 |
Audience persona
The typical Salsa (sauce) fan in United States is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 23.92× | Games |
| Whataburger | 1.5× | Food & Beverages |
| Bank account | 2× | Business & Career |
| Public speaking | 1.8× | Politics & Society |
| Cockpit | 4.13× | Travel & Leisure |
| Layne Staley | 2.28× | Music & Radio |
| Julius Caesar (play) | 2.14× | |
| Cockpit | 2.5× | Travel & Leisure |
| Cacique | 3× | Food & Beverages |
| Hebe | 1.71× | Home & Garden |
| CACI | 4.12× | Technology & Electronics |
| Picnic | 1.74× | Kids & Family |
| MeatEater | 1.84× | Movies & TV |
| Leverage (TV series) | 1.52× | Movies & TV |
| Superintendent (education) | 2.18× | Business & Career |
| Hattiesburg, Mississippi | 2.22× | Travel & Leisure |
| Cacique | 2.44× | Food & Beverages |
| Software widget | 3.22× | Technology & Electronics |
| Lebanese cuisine | 1.62× | Food & Beverages |
| Barclays Center | 2.64× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.47 |
| Healthy Lifestyle | BALANCE | 1.37 |
| Urban Lifestyle | OPEN | 1.35 |
| Convenience Orientation | PREMIUM | 1.27 |
| DIY Mentality | THRILL | 1.25 |
| Price Sensitivity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.7% |
| Mexico | 5.9% |
| Canada | 4.8% |
See Salsa (sauce) audiences in other countries
More Dish audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Salsa (sauce). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.