San Francisco Chronicle Audience in United States

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San Francisco Chronicle has an estimated audience of 1,946,087 people in United States. 54.7% are female, 45.3% are male, average age 44.2. Top regions: California, New York, Texas. Top brand affinities: Natural rubber, 3D printing, Jura Mountains, Necktie, Ichiro Suzuki.

The average San Francisco Chronicle fan in United States is 44.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Natural rubber, 3D printing, Jura Mountains, with strongest over-indexing on Natural rubber (1.71× the country average). Demographically, the San Francisco Chronicle audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of San Francisco Chronicle fans

Demographic split for San Francisco Chronicle audience in United States
MetricValue
Female54.7%
Male45.3%
Average age44.2
Estimated audience size1,946,087

Audience persona

The typical San Francisco Chronicle fan in United States is balanced, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for San Francisco Chronicle in United States
RegionReachAffinity
California1,459,5667.05×
New York115,6961.06×
Texas84,7430.51×
Florida74,6360.57×
Washington53,5011.37×
Oregon53,3572.39×
Pennsylvania53,3210.81×
Illinois46,9240.72×
Massachusetts44,2651.15×
Virginia41,7200.88×
Arizona40,2121.01×
Ohio38,6390.64×
North Carolina35,1260.6×
New Jersey34,9640.71×
Georgia32,8950.55×
Colorado32,4511.06×
Michigan31,3750.62×
Nevada27,9961.49×
Tennessee27,3000.7×
Maryland24,1280.72×
Minnesota23,3660.84×
Indiana22,0530.62×
Wisconsin20,8470.71×
Missouri20,0390.64×
Kentucky18,5410.76×
Hawaii18,3922.2×
Connecticut17,8050.91×
Alabama15,2880.56×
New Mexico14,9011.53×
Washington, District of Columbia14,7052.51×
South Carolina13,8320.47×
Utah13,1870.76×
Louisiana13,0120.52×
Idaho10,5451.08×
Oklahoma9,7690.45×
Iowa9,0440.56×
Nebraska8,9160.91×
Kansas8,3020.54×
Maine7,6151.09×
Mississippi7,2280.45×
New Hampshire7,1630.93×
Montana5,8961.09×
Rhode Island5,8030.94×
Arkansas5,7870.36×
West Virginia4,4940.5×
Alaska3,9700.95×
Vermont3,9201.15×
Wyoming2,6220.91×
Delaware2,5720.48×
South Dakota2,2770.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for San Francisco Chronicle audience
BrandAffinityCategory
Natural rubber1.71×Cars & Mobility
3D printing1.56×Technology & Electronics
Jura Mountains13.28×Travel & Leisure
Necktie2.2×Fashion & Accessoires
Ichiro Suzuki4.39×Sports
Atkins diet2.12×Health
Sears1.6×Shopping
Perris, California7.99×Travel & Leisure
Colorado River2.41×Travel & Leisure
Business English2.06×Business & Career
Women's empowerment1.51×Politics & Society
Janitor2.29×Home & Garden
Hebe2.17×Home & Garden
San Pellegrino2.36×Food & Beverages
Mariel Hemingway3.24×Fashion & Accessoires
The Diving Bell and the Butterfly7.37×Movies & TV
WESH 2 News1.5×Movies & TV
A Streetcar Named Desire (1951 film)3.07×Movies & TV
Hypertext1.62×Technology & Electronics
Northrop Grumman1.7×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by San Francisco Chronicle audience
TraitClusterScore
SustainabilityBALANCE1.83
Design AffinityPREMIUM1.81
Early Adopter MentalityPOWER1.59
Quality AwarenessPREMIUM1.49
TravellingTHRILL1.34
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for San Francisco Chronicle
CountryShare
United States90.8%
Canada1.6%
Australia1.4%

See San Francisco Chronicle audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does San Francisco Chronicle have in United States?

San Francisco Chronicle has an estimated audience of 1,946,087 people in United States, concentrated in California and New York.

What is the gender split and age of San Francisco Chronicle fans?

54.7% of San Francisco Chronicle fans are female, 45.3% are male, with an average age of 44.2 years.

Which brands do San Francisco Chronicle fans like most?

San Francisco Chronicle fans show strongest brand affinity for Natural rubber (1.71×), 3D printing (1.56×), and Jura Mountains (13.28×) over the country average.

Where do San Francisco Chronicle fans live in United States?

San Francisco Chronicle fans in United States are most concentrated in California (reach 1,459,566), New York (reach 115,696), and Texas (reach 84,743). These three regions account for the largest share of the active audience.

What other brands do San Francisco Chronicle fans also like?

Beyond San Francisco Chronicle itself, the audience over-indexes on 3D printing (1.56×), Jura Mountains (13.28×), Necktie (2.2×), and Ichiro Suzuki (4.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for San Francisco Chronicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.