Rascasse Audience Intelligence

San Francisco Chronicle Audience in United States

A data profile of the people who buy, follow and care about San Francisco Chronicle in United States — modelled from more than twelve digital signal sources. San Francisco Chronicle has an estimated audience of 1,944,286 people in United States.

#33among Newspaper in United States#451among Website / Newspaper / Magazine in United States#91in News

The average San Francisco Chronicle fan in United States is 44.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include San Jose Sharks, New York Post, Trader Joe's, with strongest over-indexing on San Jose Sharks (14.4× the country average).

Demographically, the San Francisco Chronicle audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical San Francisco Chronicle fan in United States is balanced, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for San Jose Sharks.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the San Francisco Chronicle profile in United States.

Audience size
1.9M
in United States
Gender
54.7%♀
45.3% male
Age
44.2
average years
Country rank
#14570
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of San Francisco Chronicle

54.7% are female, 45.3% are male, average age 44.2.

Fig. 02

Gender split

54.7%
Female
45.3%
Male
Demographic split for San Francisco Chronicle audience in United States
MetricValue
Female54.7%
Male45.3%
Average age44.2
Estimated audience size1,944,286
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the San Francisco Chronicle audience in United States
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4925%
50+30%
Fig. 04

Worldwide distribution

90.8%

of the worldwide San Francisco Chronicle audience comes from United States.

Worldwide audience distribution share by country for San Francisco Chronicle
CountryShare
United States90.8%
Canada1.6%
Australia1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the San Francisco Chronicle audience in United States is strongest.

Fig. 05

Top regions by affinity

San Francisco Chronicle fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M7.84×
02Oregon~60K2.47×
03Washington, District of Columbia~10K2.42×
04Hawaii~20K2.23×
05New Mexico~20K1.75×
06Nevada~30K1.65×
07Washington~60K1.52×
08Idaho~10K1.15×
09Massachusetts~40K1.11×
10Montana~6K1.11×
11Vermont~4K1.09×
12Maine~7K1.06×
13Alaska~4K1.06×
14Colorado~30K1.02×
15New York~100K0.99×
16Arizona~40K0.98×
17Rhode Island~6K0.94×
18New Hampshire~7K0.91×
19Connecticut~20K0.88×
20Nebraska~9K0.88×
21Virginia~40K0.84×
22Minnesota~20K0.83×
23North Dakota~3K0.83×
24South Dakota~4K0.82×
25Kentucky~20K0.81×
26Utah~10K0.79×
27Delaware~4K0.77×
28Maryland~30K0.75×
29West Virginia~7K0.75×
30Pennsylvania~50K0.74×
31Wisconsin~20K0.70×
32New Jersey~30K0.69×
33Tennessee~30K0.69×
34Mississippi~10K0.69×
35Iowa~10K0.68×
36Illinois~40K0.67×
37Kansas~10K0.67×
38Arkansas~10K0.66×
39Missouri~20K0.65×
40Louisiana~20K0.64×
41Alabama~20K0.63×
42Oklahoma~10K0.63×
43Ohio~40K0.62×
44Indiana~20K0.62×
45Michigan~30K0.59×
46North Carolina~30K0.58×
47South Carolina~20K0.57×
48Florida~70K0.56×
49Georgia~30K0.55×
50Texas~80K0.48×
Fig. 06

Affinity by region

Affinity by region — San Francisco Chronicle, United States
0.48×1.00×7.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the San Francisco Chronicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for San Francisco Chronicle audience
#·InterestCategoryAffinity×
01San Jose SharksSports14.40×
02AthleticsSports6.87×
03San Francisco GiantsSports6.45×
04PoliticoPolitics & Society4.90×
05New York PostNews4.70×
06Drudge ReportSports4.46×
07Bored PandaInternet & Social Media3.62×
08Sustainable energyHome & Garden2.92×
09San Francisco 49ersSports2.60×
10Trader Joe'sShopping2.55×
11Online newspaperNews2.55×
12Renewable energyBusiness & Career2.50×
13Robert RedfordMovies & TV2.44×
14The Washington PostNews2.31×
15CBS NewsMovies & TV2.09×
16Real propertyHome & Garden2.06×
17InnovationBusiness & Career1.89×
18IKEAHome & Garden1.63×
19GeneticsKids & Family1.62×
20AirbnbTravel & Leisure1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the San Francisco Chronicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by San Francisco Chronicle audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.84×
Early Adopter MentalityPOWER1.57×
Design AffinityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by San Francisco Chronicle audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.76×
MindfulnessBALANCE0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does San Francisco Chronicle have in United States?

San Francisco Chronicle has an estimated audience of 1,944,286 people in United States, concentrated in California and New York.

02

What is the gender split and age of San Francisco Chronicle fans?

54.7% of San Francisco Chronicle fans are female, 45.3% are male, with an average age of 44.2 years.

03

Which brands do San Francisco Chronicle fans like most?

San Francisco Chronicle fans show strongest brand affinity for San Jose Sharks (14.4×), New York Post (4.7×), and Trader Joe's (2.55×) over the country average.

04

Where do San Francisco Chronicle fans live in United States?

San Francisco Chronicle fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~100K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do San Francisco Chronicle fans also like?

Beyond San Francisco Chronicle itself, the audience over-indexes on New York Post (4.7×), Trader Joe's (2.55×), Drudge Report (4.46×), and San Francisco Giants (6.45×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for San Francisco Chronicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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