A data profile of the people who buy, follow and care about Schuylkill River in United States — modelled from more than twelve digital signal sources. Schuylkill River has an estimated audience of 277,856 people in United States.
The average Schuylkill River fan in United States is 41.2 years old, more female, and lives primarily in Pennsylvania.
The audience is concentrated in Pennsylvania, New Jersey, New York.
Top brand affinities include Philadelphia Phillies, Philadelphia Flyers, Philadelphia Eagles, with strongest over-indexing on Philadelphia Phillies (22.22× the country average).
Demographically, the Schuylkill River audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Career Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Schuylkill River fan in United States is more female, around 41.2 years old, with strong Career Orientation tendencies and a notable affinity for Philadelphia Phillies.
The key figures that characterise the Schuylkill River profile in United States.
60.5% are female, 39.5% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 60.5% |
| Male | 39.5% |
| Average age | 41.2 |
| Estimated audience size | 277,856 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 25% | |
| 40-49 | 26% | |
| 50+ | 19% |
Where the Schuylkill River audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pennsylvania | ~200K | 16.78× | |
| 02 | Delaware | ~3K | 4.41× | |
| 03 | New Jersey | ~20K | 2.78× | |
| 04 | Washington, District of Columbia | ~1K | 1.72× | |
| 05 | Vermont | <1K | 1.04× | |
| 06 | Massachusetts | ~6K | 1.03× | |
| 07 | Maryland | ~5K | 1.01× | |
| 08 | Virginia | ~7K | 1.00× | |
| 09 | New York | ~10K | 0.94× | |
| 10 | Maine | <1K | 0.94× | |
| 11 | Alaska | <1K | 0.94× | |
| 12 | Connecticut | ~3K | 0.92× | |
| 13 | North Dakota | <1K | 0.92× | |
| 14 | South Dakota | <1K | 0.91× | |
| 15 | Rhode Island | <1K | 0.90× | |
| 16 | Montana | <1K | 0.90× | |
| 17 | New Hampshire | <1K | 0.89× | |
| 18 | West Virginia | ~1K | 0.88× | |
| 19 | Idaho | ~1K | 0.85× | |
| 20 | Hawaii | ~1K | 0.85× | |
| 21 | Nebraska | ~1K | 0.84× | |
| 22 | Mississippi | ~2K | 0.83× | |
| 23 | New Mexico | ~1K | 0.83× | |
| 24 | Arkansas | ~2K | 0.81× | |
| 25 | Kansas | ~2K | 0.80× | |
| 26 | Iowa | ~2K | 0.79× | |
| 27 | Oklahoma | ~2K | 0.77× | |
| 28 | South Carolina | ~3K | 0.74× | |
| 29 | Utah | ~2K | 0.74× | |
| 30 | Louisiana | ~3K | 0.73× | |
| 31 | Kentucky | ~3K | 0.73× | |
| 32 | Nevada | ~2K | 0.73× | |
| 33 | North Carolina | ~6K | 0.72× | |
| 34 | Colorado | ~3K | 0.71× | |
| 35 | Alabama | ~3K | 0.71× | |
| 36 | Oregon | ~2K | 0.70× | |
| 37 | Wisconsin | ~3K | 0.67× | |
| 38 | Missouri | ~3K | 0.66× | |
| 39 | Indiana | ~3K | 0.65× | |
| 40 | Minnesota | ~3K | 0.65× | |
| 41 | Tennessee | ~4K | 0.64× | |
| 42 | Ohio | ~5K | 0.62× | |
| 43 | Arizona | ~4K | 0.62× | |
| 44 | Georgia | ~5K | 0.60× | |
| 45 | Washington | ~3K | 0.60× | |
| 46 | Florida | ~10K | 0.58× | |
| 47 | Michigan | ~4K | 0.58× | |
| 48 | Illinois | ~5K | 0.55× | |
| 49 | California | ~10K | 0.42× | |
| 50 | Texas | ~10K | 0.41× |
The strongest cross-interests of the Schuylkill River audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Philadelphia Phillies | Sports | 22.22× | ||
| 02 | Philadelphia Flyers | Sports | 21.21× | ||
| 03 | Philadelphia Union | Sports | 16.97× | ||
| 04 | Levante UD | Sports | 14.55× | ||
| 05 | Ottawa Senators | Sports | 13.60× | ||
| 06 | Philadelphia Eagles | Sports | 4.48× | ||
| 07 | Rail transport | Travel & Leisure | 3.41× | ||
| 08 | Philadelphia 76ers | Sports | 2.89× | ||
| 09 | Pub | Food & Beverages | 2.34× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 2.03× | ||
| 11 | Charitable organization | Politics & Society | 1.94× | ||
| 12 | Career development | Business & Career | 1.94× | ||
| 13 | Espresso | Food & Beverages | 1.94× | ||
| 14 | Public transport | Cars & Mobility | 1.75× | ||
| 15 | Nonprofit organization | Politics & Society | 1.72× | ||
| 16 | Zoo | Kids & Family | 1.65× | ||
| 17 | Bakery | Food & Beverages | 1.64× | ||
| 18 | Hardware store | Home & Garden | 1.64× | ||
| 19 | Veterinary medicine | Business & Career | 1.62× | ||
| 20 | Britney Spears | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.00× | |
| Community Orientation | OPEN | 1.94× | |
| DIY Mentality | THRILL | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.70× | |
| Sports Activity | POWER | 0.74× | |
| Sustainability | BALANCE | 0.77× |
Schuylkill River has an estimated audience of 277,856 people in United States, concentrated in Pennsylvania and New Jersey.
60.5% of Schuylkill River fans are female, 39.5% are male, with an average age of 41.2 years.
Schuylkill River fans show strongest brand affinity for Philadelphia Phillies (22.22×), Philadelphia Flyers (21.21×), and Philadelphia Eagles (4.48×) over the country average.
Schuylkill River fans in United States are most concentrated in Pennsylvania (reach ~200K), New Jersey (reach ~20K), and New York (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Schuylkill River itself, the audience over-indexes on Philadelphia Flyers (21.21×), Philadelphia Eagles (4.48×), Ottawa Senators (13.6×), and Philadelphia Union (16.97×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Schuylkill River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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