Schuylkill River Audience in United States

Schuylkill River logo

Schuylkill River has an estimated audience of 277,856 people in United States. 60.5% are female, 39.5% are male, average age 41.2. Top regions: Pennsylvania, New Jersey, New York. Top brand affinities: Google Wallet, Minnesota, CAC 40, Google Analytics, Leverage (TV series).

The average Schuylkill River fan in United States is 41.2 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New Jersey, New York. Top brand affinities include Google Wallet, Minnesota, CAC 40, with strongest over-indexing on Google Wallet (19.42× the country average). Demographically, the Schuylkill River audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Schuylkill River fans

Demographic split for Schuylkill River audience in United States
MetricValue
Female60.5%
Male39.5%
Average age41.2
Estimated audience size277,856

Audience persona

The typical Schuylkill River fan in United States is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for Google Wallet.

Top regions in United States

Top regions ranked by reach for Schuylkill River in United States
RegionReachAffinity
Pennsylvania169,99618.17×
New Jersey21,9753.11×
New York15,2440.98×
California10,9970.36×
Florida9,6600.51×
Texas6,7800.28×
Virginia6,4650.96×
Massachusetts5,0820.93×
North Carolina4,9480.59×
Maryland4,4950.94×
Ohio4,1620.49×
Delaware4,0815.32×
Georgia3,8990.46×
Illinois3,4860.38×
Michigan2,6170.36×
Connecticut2,3970.86×
Colorado2,3340.53×
South Carolina2,2760.54×
Arizona2,1930.39×
Washington2,1060.38×
Tennessee1,9870.36×
Indiana1,8030.36×
Washington, District of Columbia1,6962.03×
Oregon1,3650.43×
Missouri1,2600.28×
Kentucky1,2590.36×
Louisiana1,2060.34×
Minnesota1,1870.3×
Wisconsin1,1660.28×
Alabama1,0590.27×
Utah8040.32×
Nevada7680.29×
Maine7380.74×
New Hampshire7120.65×
West Virginia7040.54×
Oklahoma6400.21×
Mississippi6200.27×
Arkansas6200.27×
Iowa5610.25×
New Mexico5390.39×
Rhode Island4840.55×
Vermont4760.98×
Hawaii4520.38×
Kansas4140.19×
Idaho4140.3×
Alaska3830.64×
Nebraska3360.24×
Montana3340.43×
South Dakota3300.51×
North Dakota3210.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Schuylkill River audience
BrandAffinityCategory
Google Wallet19.42×Technology & Electronics
Minnesota1.79×Travel & Leisure
CAC 401.87×Business & Career
Google Analytics1.66×Internet & Social Media
Leverage (TV series)2.18×Movies & TV
Golden Gate11×Games
Graham Greene (actor)1.51×
Jonathan Davis1.87×Music & Radio
ABC TV1.61×Movies & TV
henry louis gates jr4×Movies & TV
John Key3.11×Politics & Society
Hypothec1.58×Business & Career
Bus Driver (video game)1.99×Games
John James Audubon1.98×Literature
Bulacan1.54×Travel & Leisure
Aleksander Barkov, Jr.1.61×Sports
Just Cause 31.62×Games
Nasi goreng2.45×Food & Beverages
Keynote (presentation software)1.59×Technology & Electronics
Faculty of Engineering - Cairo university1.67×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Schuylkill River audience
TraitClusterScore
Community OrientationOPEN1.39
Career OrientationPOWER1.36
DIY MentalityTHRILL1.21
MindfulnessBALANCE1.17
Family OrientationCONSERVATISM1.15
Healthy LifestyleBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Schuylkill River
CountryShare
United States99.6%
Germany0.3%
Italy0.1%

See Schuylkill River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Schuylkill River have in United States?

Schuylkill River has an estimated audience of 277,856 people in United States, concentrated in Pennsylvania and New Jersey.

What is the gender split and age of Schuylkill River fans?

60.5% of Schuylkill River fans are female, 39.5% are male, with an average age of 41.2 years.

Which brands do Schuylkill River fans like most?

Schuylkill River fans show strongest brand affinity for Google Wallet (19.42×), Minnesota (1.79×), and CAC 40 (1.87×) over the country average.

Where do Schuylkill River fans live in United States?

Schuylkill River fans in United States are most concentrated in Pennsylvania (reach 169,996), New Jersey (reach 21,975), and New York (reach 15,244). These three regions account for the largest share of the active audience.

What other brands do Schuylkill River fans also like?

Beyond Schuylkill River itself, the audience over-indexes on Minnesota (1.79×), CAC 40 (1.87×), Google Analytics (1.66×), and Leverage (TV series) (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Schuylkill River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.