Rascasse Audience Intelligence

Security Service Federal Credit Union Target Market in United States

A data profile of the people who buy, follow and care about Security Service Federal Credit Union in United States — modelled from more than twelve digital signal sources. Security Service Federal Credit Union has an estimated audience of 926,334 people in United States.

#20among Insurances in United States#2556among Brand in United States#1618in Business & Career

The average Security Service Federal Credit Union fan in United States is 46.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Colorado, Utah.

Top brand affinities include San Antonio Spurs, T-Mobile, Insurance, with strongest over-indexing on San Antonio Spurs (6.03× the country average).

Demographically, the Security Service Federal Credit Union audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Security Service Federal Credit Union fan in United States is balanced, around 46.7 years old, with strong Need for Security tendencies and a notable affinity for San Antonio Spurs.

Category: Business & Career · Type: Brand · Subtype: Insurances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Security Service Federal Credit Union profile in United States.

Audience size
926K
in United States
Gender
53.5%♀
46.5% male
Age
46.7
average years
Country rank
#24927
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Security Service Federal Credit Union

53.5% are female, 46.5% are male, average age 46.7.

Fig. 02

Gender split

53.5%
Female
46.5%
Male
Demographic split for Security Service Federal Credit Union audience in United States
MetricValue
Female53.5%
Male46.5%
Average age46.7
Estimated audience size926,334
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Security Service Federal Credit Union audience in United States
Age bracketShare%
16-190%
20-2920%
30-3920%
40-4924%
50+36%
Fig. 04

Worldwide distribution

99.8%

of the worldwide Security Service Federal Credit Union audience comes from United States.

Worldwide audience distribution share by country for Security Service Federal Credit Union
CountryShare
United States99.8%
Germany0.2%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Security Service Federal Credit Union audience in United States is strongest.

Fig. 05

Top regions by affinity

Security Service Federal Credit Union customers by region in United States
#RegionReachAffinity×
01Texas~600K16.01×
02Colorado~200K14.98×
03Utah~40K5.68×
04Wyoming~2K1.48×
05New Mexico~5K1.13×
06Rhode Island~2K0.82×
07Delaware~2K0.77×
08Alaska~1K0.74×
09North Dakota~1K0.70×
10South Dakota~1K0.69×
11Montana~2K0.68×
12Maine~2K0.66×
13Oklahoma~6K0.63×
14Hawaii~2K0.62×
15Idaho~3K0.61×
16West Virginia~2K0.61×
17New Hampshire~2K0.58×
18Nevada~5K0.55×
19Arkansas~4K0.55×
20Nebraska~2K0.55×
21Washington, District of Columbia~1K0.55×
22Mississippi~4K0.52×
23Kansas~4K0.52×
24Connecticut~4K0.51×
25Michigan~10K0.50×
26Louisiana~5K0.47×
27Iowa~3K0.46×
28Arizona~8K0.45×
29Kentucky~5K0.44×
30South Carolina~5K0.42×
31Alabama~5K0.41×
32Wisconsin~5K0.40×
33Oregon~4K0.40×
34Missouri~5K0.37×
35Minnesota~5K0.37×
36Tennessee~6K0.36×
37Massachusetts~6K0.36×
38Virginia~7K0.35×
39Indiana~6K0.35×
40Maryland~5K0.35×
41Washington~6K0.34×
42New Jersey~7K0.33×
43Georgia~9K0.32×
44North Carolina~8K0.30×
45Florida~20K0.29×
46Pennsylvania~8K0.27×
47Ohio~7K0.27×
48Illinois~7K0.26×
49New York~10K0.20×
50California~20K0.19×
Fig. 06

Affinity by region

Affinity by region — Security Service Federal Credit Union, United States
0.19×1.00×16.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Security Service Federal Credit Union audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Security Service Federal Credit Union audience
#·InterestCategoryAffinity×
01San Antonio SpursSports6.03×
02Credit (finance)Business & Career3.77×
03Solar energyHome & Garden3.43×
04Vehicle insuranceCars & Mobility3.37×
05T-MobileTechnology & Electronics3.27×
06Used carCars & Mobility3.14×
07InsuranceBusiness & Career2.83×
08Mortgage loansBusiness & Career2.71×
09Credit cardsBusiness & Career2.68×
10BankingBusiness & Career2.61×
11SUVsCars & Mobility2.36×
12SmartphonesTechnology & Electronics2.22×
13WalmartShopping2.20×
14Breaking newsMovies & TV2.14×
15Home improvementHome & Garden1.94×
16MedicineBusiness & Career1.93×
17FurnitureHome & Garden1.91×
18XInternet & Social Media1.85×
19CookingFood & Beverages1.84×
20Alcoholic beveragesFood & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Security Service Federal Credit Union audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Security Service Federal Credit Union audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.83×
SpiritualityBALANCE1.86×
TraditionCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Security Service Federal Credit Union audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.34×
TravellingTHRILL0.50×
Luxury OrientationPREMIUM0.52×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Security Service Federal Credit Union's target market in United States?

Security Service Federal Credit Union's target market in United States covers an estimated 926,334 people, concentrated in Texas and Colorado.

02

What is the gender split and age of Security Service Federal Credit Union customers?

53.5% of the Security Service Federal Credit Union audience are female, 46.5% are male, with an average age of 46.7 years.

03

Which brands do Security Service Federal Credit Union fans like most?

Security Service Federal Credit Union fans show strongest brand affinity for San Antonio Spurs (6.03×), T-Mobile (3.27×), and Insurance (2.83×) over the country average.

04

Where do Security Service Federal Credit Union fans live in United States?

Security Service Federal Credit Union fans in United States are most concentrated in Texas (reach ~600K), Colorado (reach ~200K), and Utah (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Security Service Federal Credit Union fans also like?

Beyond Security Service Federal Credit Union itself, the audience over-indexes on T-Mobile (3.27×), Insurance (2.83×), Walmart (2.2×), and Banking (2.61×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Security Service Federal Credit Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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