Security Service Federal Credit Union Audience in United States

Security Service Federal Credit Union logo

Security Service Federal Credit Union has an estimated audience of 861,869 people in United States. 53.5% are female, 46.5% are male, average age 46.7. Top regions: Texas, Colorado, Utah. Top brand affinities: Racing, Lebanese cuisine, Overboard (film), The Tree of Life (film), Flattop grill.

The average Security Service Federal Credit Union fan in United States is 46.7 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Colorado, Utah. Top brand affinities include Racing, Lebanese cuisine, Overboard (film), with strongest over-indexing on Racing (1.72× the country average). Demographically, the Security Service Federal Credit Union audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Need for Security, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Insurances

Demographics of Security Service Federal Credit Union fans

Demographic split for Security Service Federal Credit Union audience in United States
MetricValue
Female53.5%
Male46.5%
Average age46.7
Estimated audience size861,869

Audience persona

The typical Security Service Federal Credit Union fan in United States is balanced, around 46.7 years old, with strong Need for Security tendencies and a notable affinity for Racing.

Top regions in United States

Top regions ranked by reach for Security Service Federal Credit Union in United States
RegionReachAffinity
Texas646,40214.95×
Colorado203,49014.98×
Utah39,3845.1×
California17,9260.19×
Florida17,4590.3×
Michigan13,0410.58×
Arizona7,8240.44×
New York6,8120.14×
Oklahoma6,5730.69×
Virginia6,4900.31×
Georgia6,4030.24×
North Carolina6,1960.24×
Illinois5,6330.2×
Washington5,5250.32×
New Mexico5,1261.19×
Nevada4,6580.56×
South Carolina4,5850.35×
Tennessee4,4640.26×
Maryland4,0340.27×
Louisiana3,9710.36×
Ohio3,8090.14×
Missouri3,7860.27×
Indiana3,4620.22×
Alabama3,4130.28×
Arkansas3,3390.47×
Pennsylvania3,0110.1×
Kansas2,9590.44×
Oregon2,3230.24×
Idaho2,1390.49×
Wyoming2,1351.67×
Hawaii1,9550.53×
Mississippi1,8550.26×
Kentucky1,7530.16×
Iowa1,6610.23×
Nebraska1,6580.38×
New Jersey1,6530.08×
Massachusetts1,6300.1×
Wisconsin1,5360.12×
Minnesota1,4640.12×
Montana1,2270.51×
New Hampshire1,1620.34×
West Virginia1,0680.27×
Alaska9850.53×
Washington, District of Columbia8400.32×
Connecticut7300.08×
Maine4970.16×
South Dakota4840.24×
North Dakota4550.26×
Vermont2210.15×
Delaware2010.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Security Service Federal Credit Union audience
BrandAffinityCategory
Racing1.72×Cars & Mobility
Lebanese cuisine2.29×Food & Beverages
Overboard (film)1.58×Movies & TV
The Tree of Life (film)1.62×Movies & TV
Flattop grill3.85×Home & Garden
Shahid Kapoor1.53×Movies & TV
Industrial Workers of the World1.81×Travel & Leisure
Chicago Stock Exchange1.82×Business & Career
National Lottery (Ireland)1.54×Games
Digital literacy1.62×Internet & Social Media
IWork1.86×
Computer literacy1.85×Business & Career
Droop-E2.26×Music & Radio
St Matthew Passion1.64×
Left fielder1.52×
IROKOtv1.71×Movies & TV
Jim Iyke1.64×Movies & TV
Pips, Chips & Videoclips3.86×Music & Radio
Alexandr Dolgopolov2.42×Sports
Alsancak2.33×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Security Service Federal Credit Union audience
TraitClusterScore
Need for SecurityCONSERVATISM1.35
SpiritualityBALANCE0.91
Family OrientationCONSERVATISM0.91
Risk AppetiteTHRILL0.88
Social Media UsageJOY0.86
Convenience OrientationPREMIUM0.85

Worldwide distribution

Worldwide audience distribution share by country for Security Service Federal Credit Union
CountryShare
United States99.8%
Germany0.2%
Italy0.0%

See Security Service Federal Credit Union audiences in other countries

More Insurances audiences in United States

Frequently asked questions

How many fans does Security Service Federal Credit Union have in United States?

Security Service Federal Credit Union has an estimated audience of 861,869 people in United States, concentrated in Texas and Colorado.

What is the gender split and age of Security Service Federal Credit Union fans?

53.5% of Security Service Federal Credit Union fans are female, 46.5% are male, with an average age of 46.7 years.

Which brands do Security Service Federal Credit Union fans like most?

Security Service Federal Credit Union fans show strongest brand affinity for Racing (1.72×), Lebanese cuisine (2.29×), and Overboard (film) (1.58×) over the country average.

Where do Security Service Federal Credit Union fans live in United States?

Security Service Federal Credit Union fans in United States are most concentrated in Texas (reach 646,402), Colorado (reach 203,490), and Utah (reach 39,384). These three regions account for the largest share of the active audience.

What other brands do Security Service Federal Credit Union fans also like?

Beyond Security Service Federal Credit Union itself, the audience over-indexes on Lebanese cuisine (2.29×), Overboard (film) (1.58×), The Tree of Life (film) (1.62×), and Flattop grill (3.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Security Service Federal Credit Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.