Sedona, Arizona Audience in United States

Sedona, Arizona logo

Sedona, Arizona has an estimated audience of 2,101,113 people in United States. 63.6% are female, 36.4% are male, average age 46.0. Top regions: Arizona, California, Texas. Top brand affinities: Frank Sinatra, Capital One, Google Maps, Planet Fitness, Diaper bag.

The average Sedona, Arizona fan in United States is 46.0 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Frank Sinatra, Capital One, Google Maps, with strongest over-indexing on Frank Sinatra (15.44× the country average). Demographically, the Sedona, Arizona audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Travelling, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Department store

Demographics of Sedona, Arizona fans

Demographic split for Sedona, Arizona audience in United States
MetricValue
Female63.6%
Male36.4%
Average age46.0
Estimated audience size2,101,113

Audience persona

The typical Sedona, Arizona fan in United States is more female, around 46.0 years old, with strong Travelling tendencies and a notable affinity for Frank Sinatra.

Top regions in United States

Top regions ranked by reach for Sedona, Arizona in United States
RegionReachAffinity
Arizona496,37811.57×
California332,3591.44×
Texas135,3380.75×
Florida94,2930.66×
New York88,3650.75×
Pennsylvania59,8310.85×
Virginia53,3631.04×
Illinois52,6940.75×
Michigan52,1030.95×
Nevada47,4742.34×
Ohio42,1560.65×
Washington41,3280.98×
New Jersey39,1770.73×
Georgia39,1480.6×
North Carolina36,7510.58×
Colorado35,3251.07×
Massachusetts33,9200.82×
Tennessee28,7750.68×
Utah26,9211.43×
Missouri25,8410.76×
Minnesota25,7660.86×
Indiana24,4520.64×
Wisconsin23,4100.74×
Maryland22,2840.62×
Oregon20,6400.86×
New Mexico19,5721.86×
Kentucky17,8430.68×
South Carolina16,2570.51×
Louisiana15,5970.58×
Connecticut15,1530.72×
Alabama13,2670.45×
Oklahoma13,1380.56×
Iowa12,2610.71×
Kansas9,9630.6×
Arkansas9,4220.54×
Idaho8,3470.79×
Hawaii7,8120.86×
Nebraska6,6880.63×
Mississippi6,2500.36×
New Hampshire5,5130.67×
Washington, District of Columbia5,3690.85×
Montana5,1260.88×
Maine4,5800.61×
Delaware3,9670.68×
Rhode Island3,6620.55×
West Virginia3,4960.36×
Alaska3,3060.74×
South Dakota3,1870.66×
North Dakota2,6720.62×
Vermont2,4100.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sedona, Arizona audience
BrandAffinityCategory
Frank Sinatra15.44×Music & Radio
Capital One3.68×Business & Career
Google Maps3.55×Internet & Social Media
Planet Fitness3.46×Sports
Diaper bag5.15×Kids & Family
Indeed.com3×Business & Career
Plymouth17.68×Travel & Leisure
Banff National Park24.14×Travel & Leisure
Google News4.03×News
Royal Caribbean Cruises Ltd.5.4×Travel & Leisure
Discogs12.13×Music & Radio
Grand Canyon National Park10.42×Travel & Leisure
Greece6.59×Travel & Leisure
Enterprise Rent-A-Car3.57×Cars & Mobility
Diane Keaton3.62×Movies & TV
Glacier National Park17.8×Travel & Leisure
Sequoia National Park15.34×Travel & Leisure
Real property3.09×Home & Garden
American Cruise Lines14.89×Travel & Leisure
Non-fiction books4.27×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sedona, Arizona audience
TraitClusterScore
TravellingTHRILL1.83
PatriotismCONSERVATISM1.57
Community OrientationOPEN1.55
Design AffinityPREMIUM1.39
MindfulnessBALANCE1.38
SpiritualityBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Sedona, Arizona
CountryShare
United States71.9%
Canada3.0%
Japan2.8%

See Sedona, Arizona audiences in other countries

More Department store audiences in United States

Frequently asked questions

How many fans does Sedona, Arizona have in United States?

Sedona, Arizona has an estimated audience of 2,101,113 people in United States, concentrated in Arizona and California.

What is the gender split and age of Sedona, Arizona fans?

63.6% of Sedona, Arizona fans are female, 36.4% are male, with an average age of 46.0 years.

Which brands do Sedona, Arizona fans like most?

Sedona, Arizona fans show strongest brand affinity for Frank Sinatra (15.44×), Capital One (3.68×), and Google Maps (3.55×) over the country average.

Where do Sedona, Arizona fans live in United States?

Sedona, Arizona fans in United States are most concentrated in Arizona (reach 496,378), California (reach 332,359), and Texas (reach 135,338). These three regions account for the largest share of the active audience.

What other brands do Sedona, Arizona fans also like?

Beyond Sedona, Arizona itself, the audience over-indexes on Capital One (3.68×), Google Maps (3.55×), Planet Fitness (3.46×), and Diaper bag (5.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sedona, Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.