Sherry Audience in United States

Sherry has an estimated audience of 1,656,480 people in United States. 58.3% are female, 41.7% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Total Wine & More, Honda HR-V, San Diego Padres, Do it yourself (DIY).

The average Sherry fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Total Wine & More, Honda HR-V, with strongest over-indexing on Kia Sportage (22.94× the country average). Demographically, the Sherry audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Design Affinity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Sherry fans

Demographic split for Sherry audience in United States
MetricValue
Female58.3%
Male41.7%
Average age42.3
Estimated audience size1,656,480

Audience persona

The typical Sherry fan in United States is more female, around 42.3 years old, with strong Design Affinity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Sherry in United States
RegionReachAffinity
California173,5460.95×
Texas122,0610.86×
Florida100,1960.89×
New York98,9741.07×
Pennsylvania65,6991.18×
Alabama64,8672.8×
Illinois49,2970.89×
North Carolina47,6450.96×
Washington46,4751.4×
Georgia44,3050.87×
Ohio42,3110.83×
Michigan40,9400.95×
Virginia36,2300.9×
Massachusetts33,9321.04×
New Jersey33,8140.8×
Oregon31,4831.66×
Tennessee31,0460.93×
Missouri28,7411.08×
Maryland27,7090.97×
Arizona25,7040.76×
Colorado25,5600.98×
Indiana25,0860.83×
South Carolina24,7250.99×
Wisconsin24,3090.98×
Kentucky22,8571.1×
Minnesota20,6400.87×
Louisiana18,6240.87×
Oklahoma17,1040.93×
Mississippi16,2351.19×
Connecticut15,1100.91×
Nevada13,1880.82×
Arkansas11,7290.86×
Utah11,3090.76×
Iowa11,0770.81×
Kansas10,9920.84×
Idaho9,5321.15×
Washington, District of Columbia7,8071.57×
Nebraska6,8360.82×
New Mexico6,8320.82×
Maine6,4621.09×
West Virginia6,4320.83×
Hawaii6,1150.86×
New Hampshire5,6800.87×
Rhode Island5,5771.06×
Montana3,8860.85×
Wyoming3,8321.56×
Alaska3,4590.98×
Delaware3,4030.74×
Vermont2,9541.02×
South Dakota2,3810.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sherry audience
BrandAffinityCategory
Kia Sportage22.94×Cars & Mobility
Total Wine & More5.69×Food & Beverages
Honda HR-V15.88×Cars & Mobility
San Diego Padres6.11×Sports
Do it yourself (DIY)1.66×Home & Garden
Pre-school playgroup16.44×Kids & Family
Real Madrid C.F.2.43×Sports
Dentistry2.58×Business & Career
Atlético Madrid7.97×Sports
Milwaukee Brewers3.61×Sports
Dollar General1.63×Shopping
Made in USA2.48×Business & Career
Jeep Grand Cherokee4.56×Cars & Mobility
Texas Roadhouse1.63×Food & Beverages
Livemusic2.13×Music & Radio
Wells Fargo1.53×Business & Career
Las Vegas1.77×Travel & Leisure
Kroger1.67×Food & Beverages
Detroit Tigers2.2×Sports
J. C. Penney1.83×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sherry audience
TraitClusterScore
Design AffinityPREMIUM1.34
Sports ActivityPOWER1.29
SustainabilityBALANCE1.23
DIY MentalityTHRILL1.22
SpiritualityBALANCE1.21
IndulgenceJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Sherry
CountryShare
United States25.2%
Mexico14.2%
Taiwan9.0%

See Sherry audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Sherry have in United States?

Sherry has an estimated audience of 1,656,480 people in United States, concentrated in California and Texas.

What is the gender split and age of Sherry fans?

58.3% of Sherry fans are female, 41.7% are male, with an average age of 42.3 years.

Which brands do Sherry fans like most?

Sherry fans show strongest brand affinity for Kia Sportage (22.94×), Total Wine & More (5.69×), and Honda HR-V (15.88×) over the country average.

Where do Sherry fans live in United States?

Sherry fans in United States are most concentrated in California (reach 173,546), Texas (reach 122,061), and Florida (reach 100,196). These three regions account for the largest share of the active audience.

What other brands do Sherry fans also like?

Beyond Sherry itself, the audience over-indexes on Total Wine & More (5.69×), Honda HR-V (15.88×), San Diego Padres (6.11×), and Do it yourself (DIY) (1.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sherry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.