Rascasse Audience Intelligence

Sherry Audience in United States

A data profile of the people who buy, follow and care about Sherry in United States — modelled from more than twelve digital signal sources. Sherry has an estimated audience of 1,656,480 people in United States.

#41among Alcohol in United States#6946among Topic in United States#989in Food & Beverages

The average Sherry fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Total Wine & More, Atlético Madrid, San Diego Padres, with strongest over-indexing on Total Wine & More (5.32× the country average).

Demographically, the Sherry audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sherry fan in United States is more female, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Total Wine & More.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sherry profile in United States.

Audience size
1.7M
in United States
Gender
58.3%♀
41.7% male
Age
42.3
average years
Country rank
#16474
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sherry fans

58.3% are female, 41.7% are male, average age 42.3.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Sherry audience in United States
MetricValue
Female58.3%
Male41.7%
Average age42.3
Estimated audience size1,656,480
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Sherry audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4926%
50+25%
Fig. 04

Worldwide distribution

25.2%

of the worldwide Sherry audience comes from United States.

Worldwide audience distribution share by country for Sherry
CountryShare
United States25.2%
Mexico14.2%
Taiwan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sherry audience in United States is strongest.

Fig. 05

Top regions by affinity

Sherry fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~60K2.50×
02Oregon~30K1.40×
03Washington, District of Columbia~7K1.38×
04Wyoming~3K1.31×
05Washington~40K1.26×
06Mississippi~20K1.19×
07Missouri~30K1.14×
08Kentucky~20K1.14×
09Pennsylvania~60K1.13×
10Wisconsin~30K1.12×
11Idaho~9K1.09×
12Alaska~4K1.09×
13Maine~6K1.08×
14Rhode Island~6K1.07×
15Vermont~3K1.07×
16Oklahoma~20K1.06×
17Massachusetts~30K1.03×
18New York~90K1.02×
19South Carolina~20K0.99×
20Maryland~30K0.96×
21Tennessee~30K0.95×
22Michigan~40K0.94×
23Colorado~20K0.94×
24Montana~4K0.94×
25New Hampshire~6K0.93×
26Virginia~40K0.92×
27Minnesota~20K0.92×
28Louisiana~20K0.92×
29Connecticut~20K0.92×
30California~200K0.91×
31Texas~100K0.91×
32North Carolina~50K0.91×
33New Mexico~8K0.91×
34Illinois~50K0.90×
35Arkansas~10K0.90×
36West Virginia~7K0.90×
37Kansas~10K0.89×
38Nebraska~7K0.89×
39Hawaii~6K0.89×
40Indiana~30K0.87×
41Florida~100K0.86×
42Iowa~10K0.86×
43Georgia~40K0.85×
44Delaware~4K0.84×
45South Dakota~3K0.84×
46Ohio~40K0.82×
47Nevada~10K0.81×
48Utah~10K0.81×
49New Jersey~30K0.80×
50Arizona~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Sherry, United States
0.77×1.00×2.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sherry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sherry audience
#·InterestCategoryAffinity×
01Atlético MadridSports8.36×
02FIFA Club World CupSports6.53×
03Lyric poetryLiterature6.29×
04San Diego PadresSports6.08×
05Total Wine & MoreFood & Beverages5.32×
06Colorado RockiesSports5.15×
07Milwaukee BrewersSports3.87×
08Web serverTechnology & Electronics3.67×
09Pittsburgh PiratesSports3.33×
10Detroit TigersSports2.74×
11Non-alcoholic beverageFood & Beverages2.35×
12Microwave ovenHome & Garden2.22×
13Sports clubSports2.15×
14Public transportCars & Mobility1.99×
15FC BarcelonaSports1.98×
16Real Madrid C.F.Sports1.94×
17Real propertyHome & Garden1.82×
18InnovationBusiness & Career1.78×
19PastryFood & Beverages1.64×
20GeneticsKids & Family1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sherry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sherry audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.30×
SpiritualityBALANCE1.27×
Need for SecurityCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sherry audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
MindfulnessBALANCE0.71×
Social Media UsageJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sherry have in United States?

Sherry has an estimated audience of 1,656,480 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sherry fans?

58.3% of Sherry fans are female, 41.7% are male, with an average age of 42.3 years.

03

Which brands do Sherry fans like most?

Sherry fans show strongest brand affinity for Total Wine & More (5.32×), Atlético Madrid (8.36×), and San Diego Padres (6.08×) over the country average.

04

Where do Sherry fans live in United States?

Sherry fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sherry fans also like?

Beyond Sherry itself, the audience over-indexes on Atlético Madrid (8.36×), San Diego Padres (6.08×), Milwaukee Brewers (3.87×), and Detroit Tigers (2.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in United States

See Sherry audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sherry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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