Shock absorber Audience in United States

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Shock absorber has an estimated audience of 2,177,044 people in United States. 20.2% are female, 79.8% are male, average age 39.5. Top regions: California, Texas, New York. Top brand affinities: MK, Elsword, Hipster, Historic site, KSTP-TV.

The average Shock absorber fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include MK, Elsword, Hipster, with strongest over-indexing on MK (6.26× the country average). Demographically, the Shock absorber audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Shock absorber fans

Demographic split for Shock absorber audience in United States
MetricValue
Female20.2%
Male79.8%
Average age39.5
Estimated audience size2,177,044

Audience persona

The typical Shock absorber fan in United States is more male, around 39.5 years old, with strong Need for Security tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Shock absorber in United States
RegionReachAffinity
California328,0541.37×
Texas291,1741.56×
New York214,8471.77×
Florida191,9051.3×
Illinois91,9411.27×
Georgia71,6551.07×
Pennsylvania70,0440.96×
North Carolina68,8561.05×
Ohio64,1460.96×
New Jersey63,0131.14×
Virginia62,5181.18×
Arizona58,9641.33×
Michigan54,7480.96×
Indiana45,3461.14×
Washington43,8791×
Massachusetts43,4331.01×
Tennessee42,2530.97×
Maryland39,2271.05×
Colorado35,7941.04×
Wisconsin31,5670.96×
Missouri31,1240.89×
South Carolina30,8490.94×
Louisiana30,7941.1×
Minnesota29,3120.94×
Oklahoma26,4181.09×
Alabama26,1820.86×
Kentucky24,1340.88×
Oregon24,0940.97×
Nevada24,0461.14×
Connecticut23,6691.08×
Utah21,6531.11×
Kansas19,9631.16×
Iowa17,6690.99×
Arkansas17,3230.97×
Mississippi16,0900.9×
New Mexico12,2881.13×
Nebraska12,2611.12×
Idaho9,6670.89×
Hawaii9,5331.02×
West Virginia5,9660.59×
Rhode Island5,9110.85×
Washington, District of Columbia5,4440.83×
New Hampshire5,3800.63×
Maine4,7440.61×
Delaware4,6520.77×
South Dakota4,2530.85×
Montana4,2110.7×
North Dakota3,6700.82×
Alaska3,3700.72×
Wyoming2,8230.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shock absorber audience
BrandAffinityCategory
MK6.26×Music & Radio
Elsword21.6×Games
Hipster12.49×Politics & Society
Historic site5.53×Arts & Culture
KSTP-TV7.98×Movies & TV
Urban Outfitters1.9×Shopping
N1 road (South Africa)3.94×Travel & Leisure
Vivian Campbell18.15×Music & Radio
Vocal harmony3.97×Music & Radio
Tokyo Story18.96×Movies & TV
Keenan Allen5.23×Sports
Hog Hunting2.68×Sports
Israel1.66×Travel & Leisure
Anderson Silva (kickboxer)7.25×Sports
Riedel (glass manufacturer)18.15×Home & Garden
Unique Gifts1.66×Shopping
Hammock camping4.79×Travel & Leisure
Diane Sawyer5.69×Movies & TV
English breakfast tea11.48×Food & Beverages
Writers Guild of America18.15×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shock absorber audience
TraitClusterScore
Need for SecurityCONSERVATISM1.82
Quality AwarenessPREMIUM1.74
Luxury OrientationPREMIUM1.6
PatriotismCONSERVATISM1.51
Risk AppetiteTHRILL1.31
Family OrientationCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Shock absorber
CountryShare
United States23.5%
Taiwan8.8%
Thailand8.5%

See Shock absorber audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Shock absorber have in United States?

Shock absorber has an estimated audience of 2,177,044 people in United States, concentrated in California and Texas.

What is the gender split and age of Shock absorber fans?

20.2% of Shock absorber fans are female, 79.8% are male, with an average age of 39.5 years.

Which brands do Shock absorber fans like most?

Shock absorber fans show strongest brand affinity for MK (6.26×), Elsword (21.6×), and Hipster (12.49×) over the country average.

Where do Shock absorber fans live in United States?

Shock absorber fans in United States are most concentrated in California (reach 328,054), Texas (reach 291,174), and New York (reach 214,847). These three regions account for the largest share of the active audience.

What other brands do Shock absorber fans also like?

Beyond Shock absorber itself, the audience over-indexes on Elsword (21.6×), Hipster (12.49×), Historic site (5.53×), and KSTP-TV (7.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shock absorber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.