Rascasse Audience Intelligence

Shop 'n Save Target Market in United States

A data profile of the people who buy, follow and care about Shop 'n Save in United States — modelled from more than twelve digital signal sources. Shop 'n Save has an estimated audience of 443,620 people in United States.

#4052among Brand in United States

The average Shop 'n Save fan in United States is 28.4 years old, more female, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, West Virginia, Illinois.

Top brand affinities include QVC, Discount stores, Pittsburgh Penguins, with strongest over-indexing on QVC (8.1× the country average).

Demographically, the Shop 'n Save audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shop 'n Save fan in United States is more female, around 28.4 years old, with strong Convenience Orientation tendencies and a notable affinity for QVC.

Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shop 'n Save profile in United States.

Audience size
444K
in United States
Gender
61.8%♀
38.2% male
Age
28.4
average years
Country rank
#39234
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Shop 'n Save

61.8% are female, 38.2% are male, average age 28.4.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Shop 'n Save audience in United States
MetricValue
Female61.8%
Male38.2%
Average age28.4
Estimated audience size443,620
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Shop 'n Save audience in United States
Age bracketShare%
16-1958%
20-2913%
30-3911%
40-4911%
50+6%
Fig. 04

Worldwide distribution

92.3%

of the worldwide Shop 'n Save audience comes from United States.

Worldwide audience distribution share by country for Shop 'n Save
CountryShare
United States92.3%
India3.8%
Australia2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shop 'n Save audience in United States is strongest.

Fig. 05

Top regions by affinity

Shop 'n Save customers by region in United States
#RegionReachAffinity×
01Pennsylvania~300K22.00×
02West Virginia~30K16.52×
03New Mexico~4K1.77×
04Maine~2K1.52×
05Illinois~20K1.12×
06Maryland~8K1.03×
07Alaska<1K0.84×
08Ohio~10K0.83×
09Idaho~2K0.82×
10Montana~1K0.82×
11South Dakota<1K0.82×
12North Dakota<1K0.82×
13Vermont<1K0.80×
14Nebraska~2K0.79×
15Hawaii~2K0.78×
16Missouri~6K0.75×
17Utah~3K0.71×
18Delaware<1K0.70×
19Nevada~3K0.69×
20Arkansas~3K0.69×
21Rhode Island<1K0.69×
22Oklahoma~3K0.67×
23Kansas~2K0.65×
24Louisiana~4K0.63×
25Oregon~3K0.59×
26Iowa~2K0.57×
27New Hampshire<1K0.55×
28Washington, District of Columbia<1K0.52×
29Colorado~4K0.51×
30Connecticut~2K0.50×
31Kentucky~3K0.49×
32Mississippi~2K0.49×
33Washington~4K0.44×
34Wisconsin~3K0.42×
35Minnesota~3K0.42×
36New York~10K0.39×
37South Carolina~3K0.39×
38Alabama~2K0.38×
39Arizona~3K0.37×
40Indiana~3K0.35×
41North Carolina~5K0.34×
42Tennessee~3K0.33×
43Massachusetts~3K0.32×
44Georgia~4K0.29×
45New Jersey~3K0.29×
46Michigan~3K0.28×
47Virginia~3K0.27×
48Texas~9K0.23×
49Florida~7K0.22×
50California~7K0.15×
Fig. 06

Affinity by region

Affinity by region — Shop 'n Save, United States
0.15×1.00×22.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shop 'n Save audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shop 'n Save audience
#·InterestCategoryAffinity×
01BiathlonSports48.81×
02st louis bluesSports12.90×
03Pittsburgh PenguinsSports10.95×
04QVCMovies & TV8.10×
05Pittsburgh PiratesSports8.00×
06Garden centreHome & Garden7.12×
07Weather forecastingHome & Garden5.90×
08Convenience storeFood & Beverages5.20×
09Discount storesShopping5.10×
10Kia MotorsCars & Mobility5.04×
11FedExBusiness & Career4.28×
12Sustainable energyHome & Garden3.87×
13Pizza HutFood & Beverages3.80×
14SubwayFood & Beverages3.42×
15Mortgage loansBusiness & Career3.19×
16McDonald'sFood & Beverages2.96×
17Shopping mallsShopping2.95×
18PinterestInternet & Social Media2.76×
19Domino's PizzaFood & Beverages2.55×
20FurnitureHome & Garden1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shop 'n Save audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shop 'n Save audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.73×
Family OrientationCONSERVATISM2.13×
Price SensitivityPREMIUM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shop 'n Save audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.76×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Shop 'n Save's target market in United States?

Shop 'n Save's target market in United States covers an estimated 443,620 people, concentrated in Pennsylvania and West Virginia.

02

What is the gender split and age of Shop 'n Save customers?

61.8% of the Shop 'n Save audience are female, 38.2% are male, with an average age of 28.4 years.

03

Which brands do Shop 'n Save fans like most?

Shop 'n Save fans show strongest brand affinity for QVC (8.1×), Discount stores (5.1×), and Pittsburgh Penguins (10.95×) over the country average.

04

Where do Shop 'n Save fans live in United States?

Shop 'n Save fans in United States are most concentrated in Pennsylvania (reach ~300K), West Virginia (reach ~30K), and Illinois (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Shop 'n Save fans also like?

Beyond Shop 'n Save itself, the audience over-indexes on Discount stores (5.1×), Pittsburgh Penguins (10.95×), Pizza Hut (3.8×), and Biathlon (48.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Shop 'n Save audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shop 'n Save. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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