Shop 'n Save Audience in United States

Shop 'n Save logo

Shop 'n Save has an estimated audience of 453,792 people in United States. 61.8% are female, 38.2% are male, average age 28.4. Top regions: Pennsylvania, West Virginia, Illinois. Top brand affinities: Alaska, Minnesota, Pro-Ject, Georgia Southern Eagles football, Historic site.

The average Shop 'n Save fan in United States is 28.4 years old, more female, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, West Virginia, Illinois. Top brand affinities include Alaska, Minnesota, Pro-Ject, with strongest over-indexing on Alaska (2.62× the country average). Demographically, the Shop 'n Save audience skews more female with an average age of 28.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Brand

Demographics of Shop 'n Save fans

Demographic split for Shop 'n Save audience in United States
MetricValue
Female61.8%
Male38.2%
Average age28.4
Estimated audience size453,792

Audience persona

The typical Shop 'n Save fan in United States is more female, around 28.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Shop 'n Save in United States
RegionReachAffinity
Pennsylvania340,34423.09×
West Virginia33,62415.91×
Illinois15,6911.04×
Ohio14,3531.03×
New York8,9360.35×
Maryland7,3170.94×
Missouri6,5060.89×
Florida3,9700.13×
California3,4970.07×
Texas3,4840.09×
North Carolina2,9720.22×
Maine2,9121.79×
Kentucky2,3660.42×
Michigan2,3090.19×
Tennessee2,1740.24×
Colorado2,1680.3×
Massachusetts2,0250.23×
Indiana2,0130.24×
Virginia1,9920.18×
New Mexico1,5510.68×
Iowa1,1690.31×
New Jersey1,0780.09×
Georgia9950.07×
Alabama8330.13×
Arizona7270.08×
Mississippi6980.19×
Wisconsin6470.09×
South Carolina5680.08×
New Hampshire5120.29×
Minnesota4880.07×
Washington4110.05×
Connecticut3800.08×
Louisiana2820.05×
Washington, District of Columbia2660.19×
Oregon2480.05×
Kansas2420.07×
Oklahoma2360.05×
Arkansas2340.06×
Delaware1970.16×
Nevada1380.03×
Rhode Island1370.09×
Utah1350.03×
Hawaii1060.05×
Alaska900.09×
Idaho830.04×
Vermont820.1×
Nebraska790.03×
Montana780.06×
South Dakota770.07×
North Dakota750.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shop 'n Save audience
BrandAffinityCategory
Alaska2.62×Travel & Leisure
Minnesota1.55×Travel & Leisure
Pro-Ject3.39×Music & Radio
Georgia Southern Eagles football10.63×Sports
Historic site2.83×Arts & Culture
Goop3.12×Internet & Social Media
John Stuart Mill10×Politics & Society
Saving1.56×Business & Career
Fairy godmother3.89×Literature
JDSU1.58×Business & Career
Vocal harmony2.27×Music & Radio
Governor of Michigan3.71×Politics & Society
Home staging2.61×Home & Garden
Sinaloa1.7×Travel & Leisure
Grinch1.8×Movies & TV
Zach Ertz3.53×Sports
Hibachi3.37×Food & Beverages
Wok2.68×Food & Beverages
Google Home2.57×Technology & Electronics
Google Analytics1.87×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shop 'n Save audience
TraitClusterScore
Convenience OrientationPREMIUM1.43
Family OrientationCONSERVATISM1.34
Urban LifestyleOPEN1.32
Price SensitivityPREMIUM1.28
Community OrientationOPEN1.25
DIY MentalityTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Shop 'n Save
CountryShare
United States92.8%
India3.5%
Australia2.0%

See Shop 'n Save audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Shop 'n Save have in United States?

Shop 'n Save has an estimated audience of 453,792 people in United States, concentrated in Pennsylvania and West Virginia.

What is the gender split and age of Shop 'n Save fans?

61.8% of Shop 'n Save fans are female, 38.2% are male, with an average age of 28.4 years.

Which brands do Shop 'n Save fans like most?

Shop 'n Save fans show strongest brand affinity for Alaska (2.62×), Minnesota (1.55×), and Pro-Ject (3.39×) over the country average.

Where do Shop 'n Save fans live in United States?

Shop 'n Save fans in United States are most concentrated in Pennsylvania (reach 340,344), West Virginia (reach 33,624), and Illinois (reach 15,691). These three regions account for the largest share of the active audience.

What other brands do Shop 'n Save fans also like?

Beyond Shop 'n Save itself, the audience over-indexes on Minnesota (1.55×), Pro-Ject (3.39×), Georgia Southern Eagles football (10.63×), and Historic site (2.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shop 'n Save. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.