Rascasse Audience Intelligence

Simplicity Audience in United States

A data profile of the people who buy, follow and care about Simplicity in United States — modelled from more than twelve digital signal sources. Simplicity has an estimated audience of 649,212 people in United States.

#10347among Topic in United States#1341in Home & Garden

The average Simplicity fan in United States is 44.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Genetics, Non-alcoholic beverage, Retirement planning, with strongest over-indexing on Genetics (2.4× the country average).

Demographically, the Simplicity audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Simplicity fan in United States is more female, around 44.6 years old, with strong Patriotism tendencies and a notable affinity for Genetics.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simplicity profile in United States.

Audience size
649K
in United States
Gender
81.3%♀
18.7% male
Age
44.6
average years
Country rank
#31305
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Simplicity fans

81.3% are female, 18.7% are male, average age 44.6.

Fig. 02

Gender split

81.3%
Female
18.7%
Male
Demographic split for Simplicity audience in United States
MetricValue
Female81.3%
Male18.7%
Average age44.6
Estimated audience size649,212
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Simplicity audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3917%
40-4926%
50+33%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Simplicity audience comes from United States.

Worldwide audience distribution share by country for Simplicity
CountryShare
Japan15.9%
Poland12.2%
Finland10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simplicity audience in United States is strongest.

Fig. 05

Top regions by affinity

Simplicity fans by region: top regions in United States
#RegionReachAffinity×
01California~100K1.73×
02Hawaii~5K1.70×
03Washington~20K1.45×
04New York~50K1.32×
05Nevada~8K1.30×
06Illinois~30K1.29×
07Texas~70K1.28×
08Georgia~20K1.11×
09Massachusetts~10K1.11×
10Minnesota~10K1.11×
11Oregon~8K1.10×
12Oklahoma~8K1.10×
13New Jersey~20K1.09×
14Connecticut~7K1.09×
15Arizona~10K1.07×
16Florida~50K1.06×
17West Virginia~3K1.06×
18Virginia~20K1.03×
19Ohio~20K1.00×
20North Carolina~20K1.00×
21Maryland~10K1.00×
22Louisiana~8K1.00×
23Colorado~10K0.99×
24Pennsylvania~20K0.98×
25Indiana~10K0.98×
26Kentucky~8K0.98×
27Washington, District of Columbia~2K0.97×
28Michigan~20K0.96×
29Kansas~5K0.96×
30Nebraska~3K0.94×
31Iowa~5K0.93×
32Rhode Island~2K0.93×
33Tennessee~10K0.92×
34North Dakota~1K0.90×
35Missouri~9K0.88×
36New Mexico~3K0.88×
37Delaware~2K0.88×
38Wisconsin~8K0.87×
39Arkansas~5K0.85×
40Alabama~8K0.84×
41Idaho~3K0.84×
42Alaska~1K0.84×
43Utah~5K0.83×
44New Hampshire~2K0.83×
45South Dakota~1K0.80×
46Maine~2K0.79×
47South Carolina~8K0.78×
48Mississippi~4K0.75×
49Montana~1K0.67×
50Vermont<1K0.67×
Fig. 06

Affinity by region

Affinity by region — Simplicity, United States
0.67×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simplicity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simplicity audience
#·InterestCategoryAffinity×
01Mohamed SalahSports10.16×
02Disc golfSports7.48×
03Retirement planningBusiness & Career3.70×
04Non-alcoholic beverageFood & Beverages3.22×
05Book discussion clubLiterature3.18×
06Simple livingPolitics & Society2.89×
07Retirement communityKids & Family2.71×
08Paleolithic dietHealth2.71×
09Robert RedfordMovies & TV2.58×
10TablewareFood & Beverages2.56×
11GeneticsKids & Family2.40×
12LibraryLiterature2.37×
13RetirementBusiness & Career2.27×
14Real propertyHome & Garden2.26×
15PharmacyBusiness & Career1.90×
16Charitable organizationPolitics & Society1.88×
17NostalgiaHome & Garden1.77×
18Subscription business modelShopping1.71×
19Nonprofit organizationPolitics & Society1.61×
20TraditionPolitics & Society1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simplicity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simplicity audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
Community OrientationOPEN1.88×
IndulgenceJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simplicity audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
Social Media UsageJOY0.71×
Risk AppetiteTHRILL0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Simplicity have in United States?

Simplicity has an estimated audience of 649,212 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Simplicity fans?

81.3% of Simplicity fans are female, 18.7% are male, with an average age of 44.6 years.

03

Which brands do Simplicity fans like most?

Simplicity fans show strongest brand affinity for Genetics (2.4×), Non-alcoholic beverage (3.22×), and Retirement planning (3.7×) over the country average.

04

Where do Simplicity fans live in United States?

Simplicity fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Simplicity fans also like?

Beyond Simplicity itself, the audience over-indexes on Non-alcoholic beverage (3.22×), Retirement planning (3.7×), Real property (2.26×), and Disc golf (7.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Simplicity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Simplicity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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