Rascasse Audience Intelligence

Single-serve coffee container Audience in United States

A data profile of the people who buy, follow and care about Single-serve coffee container in United States — modelled from more than twelve digital signal sources. Single-serve coffee container has an estimated audience of 932,094 people in United States.

#8913among Topic in United States#1383in Food & Beverages

The average Single-serve coffee container fan in United States is 41.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nespresso, Costa Coffee, QVC, with strongest over-indexing on Nespresso (23.78× the country average).

Demographically, the Single-serve coffee container audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Single-serve coffee container fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Nespresso.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Single-serve coffee container profile in United States.

Audience size
932K
in United States
Gender
64.1%♀
35.9% male
Age
41.8
average years
Country rank
#24811
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Single-serve coffee container fans

64.1% are female, 35.9% are male, average age 41.8.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Single-serve coffee container audience in United States
MetricValue
Female64.1%
Male35.9%
Average age41.8
Estimated audience size932,094
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Single-serve coffee container audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3917%
40-4922%
50+28%
Fig. 04

Worldwide distribution

13.5%

of the worldwide Single-serve coffee container audience comes from United States.

Worldwide audience distribution share by country for Single-serve coffee container
CountryShare
Italy14.1%
United States13.5%
Spain6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Single-serve coffee container audience in United States is strongest.

Fig. 05

Top regions by affinity

Single-serve coffee container fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~9K1.11×
02Delaware~3K1.10×
03Maine~4K1.08×
04Idaho~5K1.05×
05Oklahoma~10K1.04×
06New Hampshire~4K1.04×
07Rhode Island~3K1.03×
08Arkansas~8K1.02×
09West Virginia~4K1.02×
10Wyoming~1K1.02×
11Tennessee~20K1.01×
12Missouri~20K1.01×
13Louisiana~10K1.01×
14Nebraska~5K1.01×
15South Dakota~2K1.01×
16North Dakota~2K1.01×
17Vermont~2K1.01×
18Wisconsin~10K1.00×
19Connecticut~9K1.00×
20Iowa~8K1.00×
21Kansas~7K1.00×
22Alaska~2K1.00×
23South Carolina~10K0.99×
24Alabama~10K0.99×
25Kentucky~10K0.99×
26Nevada~9K0.99×
27Utah~8K0.99×
28New Mexico~5K0.99×
29Hawaii~4K0.99×
30Washington, District of Columbia~3K0.99×
31Ohio~30K0.98×
32Arizona~20K0.98×
33Indiana~20K0.98×
34Colorado~10K0.98×
35Minnesota~10K0.98×
36Oregon~10K0.98×
37Massachusetts~20K0.97×
38Maryland~20K0.97×
39Georgia~30K0.96×
40North Carolina~30K0.96×
41Michigan~20K0.96×
42New Jersey~20K0.96×
43Virginia~20K0.96×
44Washington~20K0.96×
45Pennsylvania~30K0.95×
46Illinois~30K0.95×
47Florida~60K0.91×
48New York~50K0.91×
49Texas~70K0.88×
50California~90K0.87×
Fig. 06

Affinity by region

Affinity by region — Single-serve coffee container, United States
0.87×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Single-serve coffee container audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Single-serve coffee container audience
#·InterestCategoryAffinity×
01Costa CoffeeFood & Beverages72.73×
02NescaféFood & Beverages33.76×
03NespressoFood & Beverages23.78×
04ColumboMovies & TV20.00×
05Dr PepperFood & Beverages11.36×
06QVCMovies & TV10.41×
07Coffee roastingFood & Beverages10.03×
08WegmansShopping6.11×
09FedExBusiness & Career5.52×
10Weather forecastingHome & Garden5.43×
11Sustainable energyHome & Garden5.41×
12Krispy KremeFood & Beverages5.20×
13Discount storesShopping4.89×
14Renewable energyBusiness & Career4.35×
15PublixShopping3.59×
16Mortgage loansBusiness & Career3.15×
17Shopping mallsShopping2.91×
18SubwayFood & Beverages2.88×
19PinterestInternet & Social Media2.86×
20Pizza HutFood & Beverages2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Single-serve coffee container audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Single-serve coffee container audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.66×
Convenience OrientationPREMIUM2.39×
Price SensitivityPREMIUM2.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Single-serve coffee container audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.72×
TraditionCONSERVATISM0.84×
IndividualismJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Single-serve coffee container have in United States?

Single-serve coffee container has an estimated audience of 932,094 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Single-serve coffee container fans?

64.1% of Single-serve coffee container fans are female, 35.9% are male, with an average age of 41.8 years.

03

Which brands do Single-serve coffee container fans like most?

Single-serve coffee container fans show strongest brand affinity for Nespresso (23.78×), Costa Coffee (72.73×), and QVC (10.41×) over the country average.

04

Where do Single-serve coffee container fans live in United States?

Single-serve coffee container fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Single-serve coffee container fans also like?

Beyond Single-serve coffee container itself, the audience over-indexes on Costa Coffee (72.73×), QVC (10.41×), Nescafé (33.76×), and FedEx (5.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Single-serve coffee container audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Single-serve coffee container. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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