Single-serve coffee container Audience in United States

Single-serve coffee container logo

Single-serve coffee container has an estimated audience of 932,094 people in United States. 64.1% are female, 35.9% are male, average age 41.8. Top regions: California, Texas, Louisiana. Top brand affinities: Regional styles of Mexican music, Keene, New Hampshire, Mathcore, Lulu 黃路梓茵, Google Home.

The average Single-serve coffee container fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Louisiana. Top brand affinities include Regional styles of Mexican music, Keene, New Hampshire, Mathcore, with strongest over-indexing on Regional styles of Mexican music (106.67× the country average). Demographically, the Single-serve coffee container audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 36 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Single-serve coffee container fans

Demographic split for Single-serve coffee container audience in United States
MetricValue
Female64.1%
Male35.9%
Average age41.8
Estimated audience size932,094

Audience persona

The typical Single-serve coffee container fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Single-serve coffee container in United States
RegionReachAffinity
California17,4200.17×
Texas16,6230.21×
Louisiana16,2241.35×
Arkansas16,2102.11×
Oklahoma15,8531.53×
Florida15,6040.25×
Kentucky15,6021.34×
Alabama15,1021.16×
Tennessee14,3870.77×
South Carolina14,2841.02×
Indiana13,9180.82×
Missouri13,4790.9×
Hawaii13,2883.32×
Iowa13,2091.72×
New York13,2060.25×
North Carolina12,9410.46×
Ohio12,8890.45×
Georgia12,8360.45×
Michigan12,8310.53×
Wisconsin12,7620.91×
Arizona12,2900.65×
Pennsylvania12,2360.39×
Nebraska12,1542.6×
Connecticut12,1361.3×
New Mexico12,0912.59×
Nevada12,0511.34×
Oregon11,8981.11×
Utah11,8271.42×
Virginia11,7500.52×
Maryland11,6910.73×
New Jersey11,6630.49×
Illinois11,4770.37×
Minnesota11,4030.85×
Massachusetts11,2860.61×
Washington11,0170.59×
Colorado10,9860.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Single-serve coffee container audience
BrandAffinityCategory
Regional styles of Mexican music106.67×Music & Radio
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Lulu 黃路梓茵5.72×Movies & TV
Google Home11.65×Technology & Electronics
The Historian16.48×Literature
Natural rubber1.75×Cars & Mobility
Mothercare2.55×Kids & Family
Eurail16.57×Cars & Mobility
JDSU1.92×Business & Career
Parral, Chihuahua9.06×Travel & Leisure
Elsword9.6×Games
Kendra Scott1.67×Fashion & Accessoires
Assassin's Creed II4.1×Games
WQAD-TV40×Movies & TV
Home staging2.81×Home & Garden
Business English3.03×Business & Career
Like Dandelion Dust8×Movies & TV
Stamp collecting2.25×Home & Garden
EmQuartier31.73×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Single-serve coffee container audience
TraitClusterScore
IndulgenceJOY2.47
Price SensitivityPREMIUM1.63
DIY MentalityTHRILL1.59
Luxury OrientationPREMIUM1.59
SustainabilityBALANCE1.46
Design AffinityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Single-serve coffee container
CountryShare
Italy14.1%
United States13.5%
Spain6.6%

See Single-serve coffee container audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Single-serve coffee container have in United States?

Single-serve coffee container has an estimated audience of 932,094 people in United States, concentrated in California and Texas.

What is the gender split and age of Single-serve coffee container fans?

64.1% of Single-serve coffee container fans are female, 35.9% are male, with an average age of 41.8 years.

Which brands do Single-serve coffee container fans like most?

Single-serve coffee container fans show strongest brand affinity for Regional styles of Mexican music (106.67×), Keene, New Hampshire (675×), and Mathcore (18.06×) over the country average.

Where do Single-serve coffee container fans live in United States?

Single-serve coffee container fans in United States are most concentrated in California (reach 17,420), Texas (reach 16,623), and Louisiana (reach 16,224). These three regions account for the largest share of the active audience.

What other brands do Single-serve coffee container fans also like?

Beyond Single-serve coffee container itself, the audience over-indexes on Keene, New Hampshire (675×), Mathcore (18.06×), Lulu 黃路梓茵 (5.72×), and Google Home (11.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Single-serve coffee container. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.