Single-serve coffee container Audience in United States

Single-serve coffee container has an estimated audience of 932,094 people in United States. 64.1% are female, 35.9% are male, average age 41.8. Top regions: California, Texas, Louisiana. Top brand affinities: Finnair, Costa Coffee, AccuWeather, StubHub, Nescafé.

The average Single-serve coffee container fan in United States is 41.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Louisiana. Top brand affinities include Finnair, Costa Coffee, AccuWeather, with strongest over-indexing on Finnair (675× the country average). Demographically, the Single-serve coffee container audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 36 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Single-serve coffee container fans

Demographic split for Single-serve coffee container audience in United States
MetricValue
Female64.1%
Male35.9%
Average age41.8
Estimated audience size932,094

Audience persona

The typical Single-serve coffee container fan in United States is more female, around 41.8 years old, with strong Indulgence tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Single-serve coffee container in United States
RegionReachAffinity
California17,4200.17×
Texas16,6230.21×
Louisiana16,2241.35×
Arkansas16,2102.11×
Oklahoma15,8531.53×
Florida15,6040.25×
Kentucky15,6021.34×
Alabama15,1021.16×
Tennessee14,3870.77×
South Carolina14,2841.02×
Indiana13,9180.82×
Missouri13,4790.9×
Hawaii13,2883.32×
Iowa13,2091.72×
New York13,2060.25×
North Carolina12,9410.46×
Ohio12,8890.45×
Georgia12,8360.45×
Michigan12,8310.53×
Wisconsin12,7620.91×
Arizona12,2900.65×
Pennsylvania12,2360.39×
Nebraska12,1542.6×
Connecticut12,1361.3×
New Mexico12,0912.59×
Nevada12,0511.34×
Oregon11,8981.11×
Utah11,8271.42×
Virginia11,7500.52×
Maryland11,6910.73×
New Jersey11,6630.49×
Illinois11,4770.37×
Minnesota11,4030.85×
Massachusetts11,2860.61×
Washington11,0170.59×
Colorado10,9860.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Single-serve coffee container audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Costa Coffee106.67×Food & Beverages
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Nescafé42.86×Food & Beverages
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.63×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.56×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Wegmans8.34×Shopping
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Autism Awareness10.06×Health
Natalie Portman11.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Single-serve coffee container audience
TraitClusterScore
IndulgenceJOY2.47
Price SensitivityPREMIUM1.63
DIY MentalityTHRILL1.59
Luxury OrientationPREMIUM1.59
SustainabilityBALANCE1.46
Design AffinityPREMIUM1.45

Worldwide distribution

Worldwide audience distribution share by country for Single-serve coffee container
CountryShare
Italy14.1%
United States13.5%
Spain6.6%

See Single-serve coffee container audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Single-serve coffee container have in United States?

Single-serve coffee container has an estimated audience of 932,094 people in United States, concentrated in California and Texas.

What is the gender split and age of Single-serve coffee container fans?

64.1% of Single-serve coffee container fans are female, 35.9% are male, with an average age of 41.8 years.

Which brands do Single-serve coffee container fans like most?

Single-serve coffee container fans show strongest brand affinity for Finnair (675×), Costa Coffee (106.67×), and AccuWeather (15.97×) over the country average.

Where do Single-serve coffee container fans live in United States?

Single-serve coffee container fans in United States are most concentrated in California (reach 17,420), Texas (reach 16,623), and Louisiana (reach 16,224). These three regions account for the largest share of the active audience.

What other brands do Single-serve coffee container fans also like?

Beyond Single-serve coffee container itself, the audience over-indexes on Costa Coffee (106.67×), AccuWeather (15.97×), StubHub (15.69×), and Nescafé (42.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Single-serve coffee container. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.