Rascasse Audience Intelligence

Slush (beverage) Audience in United States

A data profile of the people who buy, follow and care about Slush (beverage) in United States — modelled from more than twelve digital signal sources. Slush (beverage) has an estimated audience of 967,596 people in United States.

#8780among Topic in United States#1349in Food & Beverages

The average Slush (beverage) fan in United States is 34.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Cold Stone Creamery, Waffle House, Magnum (ice cream), with strongest over-indexing on Cold Stone Creamery (28.66× the country average).

Demographically, the Slush (beverage) audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Slush (beverage) fan in United States is more female, around 34.4 years old, with strong Indulgence tendencies and a notable affinity for Cold Stone Creamery.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Slush (beverage) profile in United States.

Audience size
968K
in United States
Gender
71.3%♀
28.7% male
Age
34.4
average years
Country rank
#24216
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Slush (beverage) fans

71.3% are female, 28.7% are male, average age 34.4.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Slush (beverage) audience in United States
MetricValue
Female71.3%
Male28.7%
Average age34.4
Estimated audience size967,596
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Slush (beverage) audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3919%
40-4917%
50+11%
Fig. 04

Worldwide distribution

51.5%

of the worldwide Slush (beverage) audience comes from United States.

Worldwide audience distribution share by country for Slush (beverage)
CountryShare
United States51.5%
United Kingdom9.2%
Canada5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Slush (beverage) audience in United States is strongest.

Fig. 05

Top regions by affinity

Slush (beverage) fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~40K3.04×
02New York~90K1.71×
03Colorado~20K1.25×
04Massachusetts~20K1.16×
05California~100K1.10×
06Illinois~40K1.10×
07Washington~20K1.09×
08Nevada~10K1.05×
09Ohio~30K1.04×
10Alaska~2K1.04×
11Georgia~30K1.03×
12Michigan~30K1.02×
13Iowa~8K1.02×
14North Carolina~30K1.01×
15Oregon~10K1.01×
16Utah~9K1.01×
17Tennessee~20K1.00×
18Minnesota~10K1.00×
19Hawaii~4K1.00×
20Texas~80K0.99×
21Kansas~8K0.99×
22Alabama~10K0.98×
23Louisiana~10K0.98×
24Mississippi~8K0.97×
25Connecticut~9K0.96×
26Pennsylvania~30K0.95×
27Arkansas~8K0.95×
28West Virginia~4K0.95×
29New Hampshire~4K0.95×
30Missouri~10K0.94×
31Maine~3K0.94×
32Kentucky~10K0.93×
33Oklahoma~10K0.93×
34Nebraska~5K0.93×
35Idaho~4K0.92×
36New Mexico~4K0.92×
37North Dakota~2K0.92×
38Florida~60K0.90×
39New Jersey~20K0.90×
40Indiana~20K0.90×
41Washington, District of Columbia~3K0.90×
42Vermont~2K0.90×
43South Dakota~2K0.88×
44Rhode Island~3K0.87×
45Montana~2K0.87×
46Maryland~10K0.86×
47South Carolina~10K0.86×
48Arizona~20K0.84×
49Virginia~20K0.81×
50Delaware~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Slush (beverage), United States
0.81×1.00×3.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Slush (beverage) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Slush (beverage) audience
#·InterestCategoryAffinity×
01Cold Stone CreameryFood & Beverages28.66×
02Magnum (ice cream)Food & Beverages23.28×
03Waffle HouseFood & Beverages14.54×
04Carl's Jr.Food & Beverages7.28×
05Dairy QueenFood & Beverages5.87×
06El Pollo LocoFood & Beverages4.45×
07Outlet storeShopping4.14×
08Raising Cane's Chicken FingersFood & Beverages3.53×
09Applebee'sFood & Beverages3.27×
10Buffalo Wild WingsFood & Beverages3.04×
11WingstopFood & Beverages2.88×
12In-N-Out BurgerFood & Beverages2.60×
13IHOPFood & Beverages2.07×
14Five BelowShopping1.92×
15PastryFood & Beverages1.91×
16Panda ExpressFood & Beverages1.88×
17Texas RoadhouseFood & Beverages1.59×
18The UPS StoreShopping1.59×
19BreakfastFood & Beverages1.56×
20LunchFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Slush (beverage) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Slush (beverage) audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.77×
SustainabilityBALANCE1.40×
Family OrientationCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Slush (beverage) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.61×
TraditionCONSERVATISM0.67×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Slush (beverage) have in United States?

Slush (beverage) has an estimated audience of 967,596 people in United States, concentrated in California and New York.

02

What is the gender split and age of Slush (beverage) fans?

71.3% of Slush (beverage) fans are female, 28.7% are male, with an average age of 34.4 years.

03

Which brands do Slush (beverage) fans like most?

Slush (beverage) fans show strongest brand affinity for Cold Stone Creamery (28.66×), Waffle House (14.54×), and Magnum (ice cream) (23.28×) over the country average.

04

Where do Slush (beverage) fans live in United States?

Slush (beverage) fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Slush (beverage) fans also like?

Beyond Slush (beverage) itself, the audience over-indexes on Waffle House (14.54×), Magnum (ice cream) (23.28×), Dairy Queen (5.87×), and Carl's Jr. (7.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Slush (beverage) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Slush (beverage). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →