Slush (beverage) Audience in United States

Slush (beverage) has an estimated audience of 967,596 people in United States. 71.3% are female, 28.7% are male, average age 34.4. Top regions: New York, California, Texas. Top brand affinities: Waffle House, Cold Stone Creamery, PSV Eindhoven, Dairy Queen, Magnum (ice cream).

The average Slush (beverage) fan in United States is 34.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Waffle House, Cold Stone Creamery, PSV Eindhoven, with strongest over-indexing on Waffle House (20.1× the country average). Demographically, the Slush (beverage) audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Slush (beverage) fans

Demographic split for Slush (beverage) audience in United States
MetricValue
Female71.3%
Male28.7%
Average age34.4
Estimated audience size967,596

Audience persona

The typical Slush (beverage) fan in United States is more female, around 34.4 years old, with strong Sustainability tendencies and a notable affinity for Waffle House.

Top regions in United States

Top regions ranked by reach for Slush (beverage) in United States
RegionReachAffinity
New York112,9692.09×
California108,8251.02×
Texas87,2731.05×
Florida64,4860.98×
Wisconsin47,2673.25×
Georgia34,3631.15×
North Carolina34,2741.18×
Illinois33,7081.05×
Ohio28,5740.96×
Pennsylvania27,9870.86×
Michigan24,3770.96×
Tennessee21,0901.09×
Massachusetts20,6501.08×
Virginia20,1870.86×
New Jersey19,5820.8×
Washington19,3851×
Colorado17,0891.12×
Indiana16,7120.95×
Arizona16,5950.84×
Missouri15,6591×
Alabama14,3271.06×
South Carolina13,4400.92×
Maryland13,2630.8×
Minnesota12,6990.92×
Louisiana12,3760.99×
Kentucky11,8410.98×
Oklahoma10,8361.01×
Oregon10,3590.93×
Utah9,5441.1×
Nevada9,4441.01×
Kansas8,4621.11×
Connecticut8,3900.86×
Arkansas8,1741.03×
Mississippi8,1331.02×
Iowa7,6900.96×
Nebraska4,7380.98×
Idaho4,4650.92×
New Mexico4,0690.84×
West Virginia3,9350.87×
Hawaii3,4880.84×
New Hampshire3,3230.87×
Maine2,6930.78×
Washington, District of Columbia2,3770.82×
Rhode Island2,2430.73×
Montana2,1290.79×
South Dakota1,8150.81×
Delaware1,7570.66×
North Dakota1,7020.86×
Alaska1,6210.78×
Vermont1,2100.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Slush (beverage) audience
BrandAffinityCategory
Waffle House20.1×Food & Beverages
Cold Stone Creamery33.67×Food & Beverages
PSV Eindhoven59.69×Sports
Dairy Queen8.3×Food & Beverages
Magnum (ice cream)22.62×Food & Beverages
Wingstop3.7×Food & Beverages
Buffalo Wild Wings3.82×Food & Beverages
Applebee's3.74×Food & Beverages
Texas Roadhouse1.96×Food & Beverages
FC Bayern Munich3.3×Sports
In-N-Out Burger2.21×Food & Beverages
Dollar General1.79×Shopping
IHOP2.55×Food & Beverages
Dentistry2.38×Business & Career
Take-out2.07×Food & Beverages
Back to the Future5.74×Movies & TV
Five Below2.24×Shopping
Livemusic2.12×Music & Radio
Made in USA2.36×Business & Career
El Pollo Loco4.93×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Slush (beverage) audience
TraitClusterScore
SustainabilityBALANCE1.39
IndulgenceJOY1.39
Family OrientationCONSERVATISM1.31
Price SensitivityPREMIUM1.04
Pet OwnershipJOY0.99
Convenience OrientationPREMIUM0.97

Worldwide distribution

Worldwide audience distribution share by country for Slush (beverage)
CountryShare
United States53.6%
United Kingdom9.6%
Canada5.8%

See Slush (beverage) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Slush (beverage) have in United States?

Slush (beverage) has an estimated audience of 967,596 people in United States, concentrated in New York and California.

What is the gender split and age of Slush (beverage) fans?

71.3% of Slush (beverage) fans are female, 28.7% are male, with an average age of 34.4 years.

Which brands do Slush (beverage) fans like most?

Slush (beverage) fans show strongest brand affinity for Waffle House (20.1×), Cold Stone Creamery (33.67×), and PSV Eindhoven (59.69×) over the country average.

Where do Slush (beverage) fans live in United States?

Slush (beverage) fans in United States are most concentrated in New York (reach 112,969), California (reach 108,825), and Texas (reach 87,273). These three regions account for the largest share of the active audience.

What other brands do Slush (beverage) fans also like?

Beyond Slush (beverage) itself, the audience over-indexes on Cold Stone Creamery (33.67×), PSV Eindhoven (59.69×), Dairy Queen (8.3×), and Magnum (ice cream) (22.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Slush (beverage). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.