Rascasse Audience Intelligence

Social theory Audience in United States

A data profile of the people who buy, follow and care about Social theory in United States — modelled from more than twelve digital signal sources. Social theory has an estimated audience of 4,167,942 people in United States.

#4216among Topic in United States#697in Business & Career

The average Social theory fan in United States is 53.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tradition, Donald Trump, Nonprofit organization, with strongest over-indexing on Tradition (4.45× the country average).

Demographically, the Social theory audience skews more male with an average age of 53.3, and over-indexes on personality traits such as Tradition, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Social theory fan in United States is more male, around 53.3 years old, with strong Tradition tendencies and a notable affinity for Tradition.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social theory profile in United States.

Audience size
4.2M
in United States
Gender
39.7%♀
60.3% male
Age
53.3
average years
Country rank
#7776
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social theory fans

39.7% are female, 60.3% are male, average age 53.3.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Social theory audience in United States
MetricValue
Female39.7%
Male60.3%
Average age53.3
Estimated audience size4,167,942
Fig. 03

Age distribution

Ø 53.3
average years
Age distribution of the Social theory audience in United States
Age bracketShare%
16-192%
20-294%
30-398%
40-4922%
50+65%
Fig. 04

Worldwide distribution

91.5%

of the worldwide Social theory audience comes from United States.

Worldwide audience distribution share by country for Social theory
CountryShare
United States91.5%
Brazil4.4%
Canada1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social theory audience in United States is strongest.

Fig. 05

Top regions by affinity

Social theory fans by region: top regions in United States
#RegionReachAffinity×
01California~600K1.23×
02Oregon~60K1.17×
03Massachusetts~90K1.14×
04North Carolina~100K1.13×
05Washington, District of Columbia~10K1.10×
06Alaska~10K1.10×
07North Dakota~9K1.10×
08Vermont~8K1.08×
09Connecticut~40K1.07×
10Idaho~20K1.07×
11Georgia~100K1.06×
12Maryland~80K1.06×
13Delaware~10K1.06×
14Rhode Island~10K1.05×
15New York~200K1.03×
16Nebraska~20K1.03×
17Virginia~100K1.02×
18Kentucky~50K1.02×
19Oklahoma~50K1.02×
20Iowa~30K1.02×
21Mississippi~30K1.02×
22South Dakota~10K1.02×
23New Hampshire~20K1.00×
24Montana~10K0.99×
25New Mexico~20K0.98×
26Hawaii~20K0.98×
27Wisconsin~60K0.97×
28Louisiana~50K0.97×
29Arkansas~30K0.97×
30West Virginia~20K0.96×
31Maine~10K0.96×
32Minnesota~60K0.95×
33Illinois~100K0.93×
34Ohio~100K0.93×
35Indiana~70K0.93×
36Kansas~30K0.93×
37Pennsylvania~100K0.91×
38Washington~80K0.91×
39South Carolina~60K0.91×
40Colorado~60K0.90×
41Utah~30K0.90×
42Michigan~100K0.89×
43Arizona~80K0.89×
44Alabama~50K0.89×
45New Jersey~90K0.88×
46Missouri~60K0.88×
47Tennessee~70K0.87×
48Nevada~40K0.87×
49Texas~300K0.83×
50Florida~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Social theory, United States
0.68×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social theory audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social theory audience
#·InterestCategoryAffinity×
01Freedom of speechPolitics & Society10.46×
02IndividualismPolitics & Society9.03×
03ExxonMobilCars & Mobility8.83×
04The Daily CallerInternet & Social Media6.10×
05National Rifle AssociationPolitics & Society6.04×
06Sustainable energyHome & Garden4.47×
07TraditionPolitics & Society4.45×
08Renewable energyBusiness & Career3.79×
09Rail transportTravel & Leisure3.30×
10Home insuranceBusiness & Career3.21×
11Nonprofit organizationPolitics & Society3.13×
12Online newspaperNews2.99×
13Health insuranceBusiness & Career2.85×
14Life insuranceBusiness & Career2.80×
15American AirlinesTravel & Leisure2.73×
16Charitable organizationPolitics & Society2.66×
17Hardware storeHome & Garden2.65×
18Donald TrumpPolitics & Society2.43×
19CNNMovies & TV2.35×
20Breaking newsMovies & TV1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social theory audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Social theory audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM4.45×
IndividualismJOY4.01×
Community OrientationOPEN2.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Social theory audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
Design AffinityPREMIUM0.66×
MindfulnessBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Social theory have in United States?

Social theory has an estimated audience of 4,167,942 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Social theory fans?

39.7% of Social theory fans are female, 60.3% are male, with an average age of 53.3 years.

03

Which brands do Social theory fans like most?

Social theory fans show strongest brand affinity for Tradition (4.45×), Donald Trump (2.43×), and Nonprofit organization (3.13×) over the country average.

04

Where do Social theory fans live in United States?

Social theory fans in United States are most concentrated in California (reach ~600K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Social theory fans also like?

Beyond Social theory itself, the audience over-indexes on Donald Trump (2.43×), Nonprofit organization (3.13×), Individualism (9.03×), and Freedom of speech (10.46×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Social theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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