Social theory Audience in United States

Social theory has an estimated audience of 4,167,942 people in United States. 39.7% are female, 60.3% are male, average age 53.3. Top regions: California, Texas, New York. Top brand affinities: CNN, Tradition, American Airlines, Individualism, Breaking news.

The average Social theory fan in United States is 53.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CNN, Tradition, American Airlines, with strongest over-indexing on CNN (2.17× the country average). Demographically, the Social theory audience skews more male with an average age of 53.3, and over-indexes on personality traits such as Tradition, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Social theory fans

Demographic split for Social theory audience in United States
MetricValue
Female39.7%
Male60.3%
Average age53.3
Estimated audience size4,167,942

Audience persona

The typical Social theory fan in United States is more male, around 53.3 years old, with strong Tradition tendencies and a notable affinity for CNN.

Top regions in United States

Top regions ranked by reach for Social theory in United States
RegionReachAffinity
California604,6331.32×
Texas290,1600.81×
New York261,5821.12×
Florida179,2110.64×
North Carolina147,9441.18×
Georgia146,7441.14×
Illinois131,9110.95×
Pennsylvania126,3500.9×
Ohio124,3710.97×
Massachusetts99,8841.22×
Virginia93,8850.92×
New Jersey89,6030.85×
Michigan86,7460.8×
Maryland79,0421.1×
Arizona77,0510.91×
Washington75,8360.91×
Oregon72,3941.52×
Tennessee66,3200.79×
Indiana65,8660.87×
Colorado58,0690.88×
Wisconsin58,0450.93×
South Carolina56,1880.9×
Louisiana54,8441.02×
Kentucky51,7820.99×
Missouri51,3630.76×
Connecticut50,7201.21×
Oklahoma50,6671.09×
Minnesota50,4600.84×
Alabama48,2660.83×
Mississippi35,8881.05×
Iowa35,7221.04×
Arkansas33,8750.99×
Nevada29,6280.73×
Kansas29,0760.89×
Idaho28,2141.35×
Utah27,6220.74×
Nebraska19,4220.93×
New Mexico19,3210.92×
Hawaii17,9681×
New Hampshire16,0200.98×
West Virginia15,7400.81×
Washington, District of Columbia14,7661.18×
Rhode Island14,7331.11×
Delaware13,8531.2×
Alaska11,0871.24×
Maine11,0430.74×
North Dakota10,8371.27×
Montana9,6650.84×
South Dakota9,5400.99×
Wyoming8,9881.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social theory audience
BrandAffinityCategory
CNN2.17×Movies & TV
Tradition2.87×Politics & Society
American Airlines2.28×Travel & Leisure
Individualism6.19×Politics & Society
Breaking news1.85×Movies & TV
The Daily Caller5.18×Internet & Social Media
Nonprofit organization1.95×Politics & Society
Sustainable energy3.11×Home & Garden
New England Patriots2.62×Sports
Renewable energy2.59×Business & Career
Home insurance2.77×Business & Career
Local news1.67×News
National Rifle Association4.55×Politics & Society
Health insurance2.44×Business & Career
Life insurance2.37×Business & Career
Arnold Schwarzenegger3.65×Movies & TV
ExxonMobil7.03×Cars & Mobility
Freedom of speech4.99×Politics & Society
FedEx1.76×Business & Career
Lawn mower2.48×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social theory audience
TraitClusterScore
TraditionCONSERVATISM2.87
IndividualismJOY2.41
Family OrientationCONSERVATISM1.91
Community OrientationOPEN1.53
SpiritualityBALANCE1.31
Convenience OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Social theory
CountryShare
United States91.5%
Brazil4.4%
Canada1.0%

See Social theory audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Social theory have in United States?

Social theory has an estimated audience of 4,167,942 people in United States, concentrated in California and Texas.

What is the gender split and age of Social theory fans?

39.7% of Social theory fans are female, 60.3% are male, with an average age of 53.3 years.

Which brands do Social theory fans like most?

Social theory fans show strongest brand affinity for CNN (2.17×), Tradition (2.87×), and American Airlines (2.28×) over the country average.

Where do Social theory fans live in United States?

Social theory fans in United States are most concentrated in California (reach 604,633), Texas (reach 290,160), and New York (reach 261,582). These three regions account for the largest share of the active audience.

What other brands do Social theory fans also like?

Beyond Social theory itself, the audience over-indexes on Tradition (2.87×), American Airlines (2.28×), Individualism (6.19×), and Breaking news (1.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.