Speech Audience in United States
Speech has an estimated audience of 12,394,736 people in United States. 64.1% are female, 35.9% are male, average age 41.7. Top brand affinities: Brunello Cucinelli, Solo climbing, Nuts (film), Layne Staley, Software widget.
Top brand affinities include Brunello Cucinelli, Solo climbing, Nuts (film), with strongest over-indexing on Brunello Cucinelli (2.55× the country average). Demographically, the Speech audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Family Orientation, Career Orientation.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Speech fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 41.7 |
| Estimated audience size | 12,394,736 |
Audience persona
The typical Speech fan in United States is more female, around 41.7 years old, with strong Family Orientation tendencies and a notable affinity for Brunello Cucinelli.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brunello Cucinelli | 2.55× | Fashion & Accessoires |
| Solo climbing | 2.1× | Sports |
| Nuts (film) | 1.69× | Movies & TV |
| Layne Staley | 1.63× | Music & Radio |
| Software widget | 3.52× | Technology & Electronics |
| Lebanese cuisine | 1.66× | Food & Beverages |
| Al Ahly SC | 1.54× | Sports |
| Elina Svitolina | 1.62× | Sports |
| Final Fantasy VII (Famicom) | 2.54× | Games |
| Cassoulet | 1.61× | Food & Beverages |
| Further education | 1.76× | Kids & Family |
| Certified diabetes educator | 2.29× | Business & Career |
| Enid, Oklahoma | 1.68× | Travel & Leisure |
| Nantes | 1.64× | Travel & Leisure |
| Cadillac Ranch | 1.95× | Cars & Mobility |
| Fairlife | 1.54× | Food & Beverages |
| Escape Games | 2.81× | Games |
| Vacaville, California | 1.75× | Travel & Leisure |
| Albany County, New York | 1.57× | Travel & Leisure |
| Voltron: Legendary Defender | 2.15× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.26 |
| Career Orientation | POWER | 1.22 |
| Need for Security | CONSERVATISM | 1.21 |
| Travelling | THRILL | 1.15 |
| Quality Awareness | PREMIUM | 1.12 |
| Spirituality | BALANCE | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| United Kingdom | 3.9% |
| India | 3.5% |
See Speech audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Speech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.