Spray foam Audience in United States

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Spray foam has an estimated audience of 1,861,111 people in United States. 23.9% are female, 76.1% are male, average age 43.3. Top regions: Texas, Florida, California. Top brand affinities: Israel, Nebraska Cornhuskers football, Pillow, Jesse Plemons, MK.

The average Spray foam fan in United States is 43.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Israel, Nebraska Cornhuskers football, Pillow, with strongest over-indexing on Israel (1.66× the country average). Demographically, the Spray foam audience skews more male with an average age of 43.3, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Spray foam fans

Demographic split for Spray foam audience in United States
MetricValue
Female23.9%
Male76.1%
Average age43.3
Estimated audience size1,861,111

Audience persona

The typical Spray foam fan in United States is more male, around 43.3 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Spray foam in United States
RegionReachAffinity
Texas182,3971.14×
Florida118,4780.94×
California113,1420.55×
New York95,4130.92×
Pennsylvania67,8321.08×
Michigan59,3931.22×
Ohio58,5571.02×
Georgia53,9180.94×
Illinois52,7340.85×
North Carolina47,0370.84×
Indiana41,7971.23×
Tennessee40,4121.08×
Alabama35,7301.37×
Missouri35,2791.18×
New Jersey33,3260.7×
Kentucky32,9901.41×
Virginia32,1980.71×
Louisiana31,8951.33×
Massachusetts30,8290.84×
Washington30,5660.82×
Minnesota30,2691.14×
Wisconsin30,1221.08×
Oklahoma29,7611.44×
South Carolina28,6941.02×
Arizona26,5500.7×
Colorado25,1760.86×
Maryland21,4470.67×
Iowa21,4011.4×
Arkansas19,3621.26×
Mississippi19,2921.26×
Oregon17,9500.84×
Connecticut16,7140.9×
Kansas16,5391.13×
Utah13,5170.81×
West Virginia12,9991.5×
Nebraska9,5851.03×
Idaho9,5791.03×
Nevada9,2630.51×
Maine9,1731.38×
New Hampshire8,2991.13×
New Mexico7,1860.77×
Montana6,3281.23×
South Dakota4,8791.13×
North Dakota4,3901.15×
Rhode Island4,2120.71×
Hawaii4,1390.52×
Alaska3,9090.98×
Delaware3,8340.75×
Vermont3,8061.16×
Wyoming2,5770.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spray foam audience
BrandAffinityCategory
Israel1.66×Travel & Leisure
Nebraska Cornhuskers football2.82×Sports
Pillow1.64×Home & Garden
Jesse Plemons2.55×Movies & TV
MK3.05×Music & Radio
Young Guns (band)6.2×Music & Radio
Urban horticulture2.12×Home & Garden
Home staging2.96×Home & Garden
Wikia1.83×Internet & Social Media
Keith Stanfield3.25×Movies & TV
Northrop Grumman3.16×Business & Career
Staycation1.61×Home & Garden
N1 road (South Africa)1.9×Travel & Leisure
Glossier2.42×Beauty & Wellness
WESH2.2×Movies & TV
Noodle (Gorillaz)1.57×Music & Radio
Elina Svitolina3.86×Sports
ABC 7 Chicago1.74×Movies & TV
Keeper (password manager)2.6×Technology & Electronics
UK garage2.16×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spray foam audience
TraitClusterScore
DIY MentalityTHRILL1.69
Need for SecurityCONSERVATISM1.53
Quality AwarenessPREMIUM1.41
Career OrientationPOWER1.29
Convenience OrientationPREMIUM1.26
Risk AppetiteTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for Spray foam
CountryShare
United States50.9%
United Kingdom12.6%
Canada6.5%

See Spray foam audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Spray foam have in United States?

Spray foam has an estimated audience of 1,861,111 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Spray foam fans?

23.9% of Spray foam fans are female, 76.1% are male, with an average age of 43.3 years.

Which brands do Spray foam fans like most?

Spray foam fans show strongest brand affinity for Israel (1.66×), Nebraska Cornhuskers football (2.82×), and Pillow (1.64×) over the country average.

Where do Spray foam fans live in United States?

Spray foam fans in United States are most concentrated in Texas (reach 182,397), Florida (reach 118,478), and California (reach 113,142). These three regions account for the largest share of the active audience.

What other brands do Spray foam fans also like?

Beyond Spray foam itself, the audience over-indexes on Nebraska Cornhuskers football (2.82×), Pillow (1.64×), Jesse Plemons (2.55×), and MK (3.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spray foam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.