Sriracha sauce Audience in United States

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Sriracha sauce has an estimated audience of 457,247 people in United States. 55.2% are female, 44.8% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Movies, Superman, Eating, Chipotle Mexican Grill, Burger King.

The average Sriracha sauce fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Movies, Superman, Eating, with strongest over-indexing on Movies (1.51× the country average). Demographically, the Sriracha sauce audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Spice

Demographics of Sriracha sauce fans

Demographic split for Sriracha sauce audience in United States
MetricValue
Female55.2%
Male44.8%
Average age38.4
Estimated audience size457,247

Audience persona

The typical Sriracha sauce fan in United States is more female, around 38.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Movies.

Top regions in United States

Top regions ranked by reach for Sriracha sauce in United States
RegionReachAffinity
California61,0331.21×
Texas47,3251.2×
Florida29,5230.95×
New York24,3360.95×
Pennsylvania16,6371.08×
Illinois16,1211.06×
Georgia13,9300.99×
North Carolina13,7791×
Ohio13,1430.93×
Michigan11,7490.98×
Washington11,4951.25×
New Jersey11,4150.98×
Arizona10,7911.16×
Virginia10,3460.93×
Massachusetts8,8740.99×
Tennessee8,7140.95×
Colorado7,5541.05×
Indiana7,5180.9×
Maryland7,5120.96×
Missouri6,8890.93×
Minnesota6,8461.04×
Wisconsin6,5540.95×
Louisiana6,3051.07×
Oregon6,0761.16×
South Carolina5,9430.86×
Alabama5,6960.89×
Oklahoma5,5251.09×
Kentucky4,9960.87×
Nevada4,9801.13×
Connecticut4,5821×
Arkansas3,9901.06×
Utah3,9570.97×
Kansas3,7441.04×
Iowa3,5540.94×
Mississippi3,3030.88×
Hawaii2,6071.33×
New Mexico2,4311.06×
Idaho2,3241.01×
Nebraska2,2400.98×
New Hampshire1,7790.99×
West Virginia1,7770.83×
Maine1,5840.97×
Rhode Island1,3550.93×
Alaska1,2621.29×
Montana1,2560.99×
Washington, District of Columbia1,1680.85×
Delaware1,1470.91×
South Dakota9110.86×
North Dakota8920.95×
Vermont6660.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sriracha sauce audience
BrandAffinityCategory
Movies1.51×Movies & TV
Superman1.53×Movies & TV
Eating1.79×Food & Beverages
Chipotle Mexican Grill2.51×Food & Beverages
Burger King1.92×Food & Beverages
Flavor2.33×Food & Beverages
Buffalo Wild Wings2.24×Food & Beverages
Pizza Hut1.76×Food & Beverages
Chick-fil-A1.63×Food & Beverages
Taco Bell1.67×Food & Beverages
Pizza1.9×Food & Beverages
Doordash2.01×Food & Beverages
Wingstop1.85×Food & Beverages
Whole Foods Market1.54×Shopping
Flatline2.08×Technology & Electronics
Panda Express1.87×Food & Beverages
Scooby-Doo1.99×Movies & TV
Five Guys2.66×Food & Beverages
KFC2.07×Food & Beverages
Shake Shack3.31×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sriracha sauce audience
TraitClusterScore
Healthy LifestyleBALANCE2.04
IndulgenceJOY1.83
Urban LifestyleOPEN1.51
LGBTQ+ IdentityOPEN1.41
Early Adopter MentalityPOWER1.4
Price SensitivityPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for Sriracha sauce
CountryShare
United States18.9%
Thailand8.8%
China6.4%

See Sriracha sauce audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Sriracha sauce have in United States?

Sriracha sauce has an estimated audience of 457,247 people in United States, concentrated in California and Texas.

What is the gender split and age of Sriracha sauce fans?

55.2% of Sriracha sauce fans are female, 44.8% are male, with an average age of 38.4 years.

Which brands do Sriracha sauce fans like most?

Sriracha sauce fans show strongest brand affinity for Movies (1.51×), Superman (1.53×), and Eating (1.79×) over the country average.

Where do Sriracha sauce fans live in United States?

Sriracha sauce fans in United States are most concentrated in California (reach 61,033), Texas (reach 47,325), and Florida (reach 29,523). These three regions account for the largest share of the active audience.

What other brands do Sriracha sauce fans also like?

Beyond Sriracha sauce itself, the audience over-indexes on Superman (1.53×), Eating (1.79×), Chipotle Mexican Grill (2.51×), and Burger King (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sriracha sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.