Rascasse Audience Intelligence

Sriracha sauce Target Market in United States

A data profile of the people who buy, follow and care about Sriracha sauce in United States — modelled from more than twelve digital signal sources. Sriracha sauce has an estimated audience of 462,000 people in United States.

#52among Spice in United States#3946among Brand in United States#2047in Food & Beverages

The average Sriracha sauce fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Movies, Superman, Eating, with strongest over-indexing on Movies (1.51× the country average).

Demographically, the Sriracha sauce audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sriracha sauce fan in United States is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Movies.

Category: Food & Beverages · Type: Brand · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sriracha sauce profile in United States.

Audience size
462K
in United States
Gender
55.2%♀
44.8% male
Age
38.4
average years
Country rank
#38366
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sriracha sauce

55.2% are female, 44.8% are male, average age 38.4.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Sriracha sauce audience in United States
MetricValue
Female55.2%
Male44.8%
Average age38.4
Estimated audience size462,000
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Sriracha sauce audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3918%
40-4921%
50+19%
Fig. 04

Worldwide distribution

18.1%

of the worldwide Sriracha sauce audience comes from United States.

Worldwide audience distribution share by country for Sriracha sauce
CountryShare
United States18.1%
Thailand8.4%
China6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sriracha sauce audience in United States is strongest.

Fig. 05

Top regions by affinity

Sriracha sauce customers by region in United States
#RegionReachAffinity×
01Hawaii~3K1.27×
02Alaska~1K1.27×
03California~60K1.17×
04Washington~10K1.16×
05Texas~40K1.13×
06Louisiana~7K1.13×
07Oregon~6K1.10×
08Arizona~10K1.09×
09Nevada~5K1.07×
10Pennsylvania~20K1.05×
11Oklahoma~5K1.05×
12Illinois~20K1.04×
13Connecticut~5K1.04×
14Arkansas~4K1.04×
15New Mexico~2K1.04×
16Minnesota~7K1.02×
17Kansas~4K1.02×
18Massachusetts~9K1.01×
19Maryland~8K1.01×
20Idaho~2K1.01×
21New Hampshire~2K1.00×
22Delaware~1K1.00×
23North Dakota<1K1.00×
24Montana~1K0.99×
25New Jersey~10K0.98×
26Colorado~7K0.98×
27Nebraska~2K0.98×
28Maine~2K0.98×
29Rhode Island~1K0.98×
30New York~20K0.97×
31Georgia~10K0.97×
32North Carolina~10K0.97×
33Utah~4K0.97×
34Mississippi~4K0.97×
35Florida~30K0.96×
36Tennessee~9K0.96×
37Wisconsin~7K0.96×
38Michigan~10K0.95×
39Iowa~4K0.95×
40Vermont<1K0.95×
41South Dakota<1K0.94×
42Virginia~10K0.93×
43Alabama~6K0.93×
44Missouri~7K0.92×
45Washington, District of Columbia~1K0.91×
46Ohio~10K0.89×
47Indiana~7K0.89×
48South Carolina~6K0.89×
49Kentucky~5K0.89×
50West Virginia~2K0.89×
Fig. 06

Affinity by region

Affinity by region — Sriracha sauce, United States
0.89×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sriracha sauce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sriracha sauce audience
#·InterestCategoryAffinity×
01Five GuysFood & Beverages2.66×
02Chipotle Mexican GrillFood & Beverages2.51×
03FlavorFood & Beverages2.33×
04Buffalo Wild WingsFood & Beverages2.24×
05FlatlineTechnology & Electronics2.08×
06KFCFood & Beverages2.07×
07DoordashFood & Beverages2.01×
08Burger KingFood & Beverages1.92×
09PizzaFood & Beverages1.90×
10Panda ExpressFood & Beverages1.87×
11WingstopFood & Beverages1.85×
12EatingFood & Beverages1.79×
13Pizza HutFood & Beverages1.76×
14Domino's PizzaFood & Beverages1.72×
15Taco BellFood & Beverages1.67×
16Chick-fil-AFood & Beverages1.63×
17Whole Foods MarketShopping1.54×
18SupermanMovies & TV1.53×
19Trader Joe'sShopping1.53×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sriracha sauce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sriracha sauce audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.75×
Healthy LifestyleBALANCE1.46×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sriracha sauce audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.05×
CreativityOPEN1.05×
Quality AwarenessPREMIUM1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sriracha sauce's target market in United States?

Sriracha sauce's target market in United States covers an estimated 462,000 people, concentrated in California and Texas.

02

What is the gender split and age of Sriracha sauce customers?

55.2% of the Sriracha sauce audience are female, 44.8% are male, with an average age of 38.4 years.

03

Which brands do Sriracha sauce fans like most?

Sriracha sauce fans show strongest brand affinity for Movies (1.51×), Superman (1.53×), and Eating (1.79×) over the country average.

04

Where do Sriracha sauce fans live in United States?

Sriracha sauce fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sriracha sauce fans also like?

Beyond Sriracha sauce itself, the audience over-indexes on Superman (1.53×), Eating (1.79×), Chipotle Mexican Grill (2.51×), and Burger King (1.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sriracha sauce audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sriracha sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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