St. Johns River Audience in United States

Name: St. Johns River — United States
Creator: Rascasse
License: https://rascasse.com/terms/

St. Johns River logo

St. Johns River has an estimated audience of 511,427 people in United States. 58.0% are female, 42.0% are male, average age 39.8. Top regions: Florida, Georgia, Texas. Top brand affinities: Fernando Valenzuela, nbc chicago, Ember.js, Bulacan, Ural Mountains.

The average St. Johns River fan in United States is 39.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Georgia, Texas. Top brand affinities include Fernando Valenzuela, nbc chicago, Ember.js, with strongest over-indexing on Fernando Valenzuela (7.59× the country average). Demographically, the St. Johns River audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of St. Johns River fans

Demographic split for St. Johns River audience in United States
Metric	Value
Female	58.0%
Male	42.0%
Average age	39.8
Estimated audience size	511,427

Audience persona

The typical St. Johns River fan in United States is more female, around 39.8 years old, with strong Career Orientation tendencies and a notable affinity for Fernando Valenzuela.

Top regions in United States

Top regions ranked by reach for St. Johns River in United States
Region	Reach	Affinity
Florida	349,313	10.09×
Georgia	30,600	1.94×
Texas	24,297	0.55×
California	21,373	0.38×
New York	20,830	0.73×
North Carolina	17,335	1.13×
Ohio	14,582	0.93×
Pennsylvania	13,980	0.81×
Virginia	13,038	1.05×
Tennessee	12,607	1.23×
Illinois	11,969	0.7×
Alabama	11,786	1.65×
South Carolina	11,702	1.52×
Michigan	9,889	0.74×
New Jersey	8,794	0.68×
Indiana	8,652	0.93×
Kentucky	8,261	1.29×
Missouri	7,519	0.91×
Louisiana	7,352	1.11×
Maryland	7,336	0.83×
Massachusetts	7,153	0.71×
Wisconsin	5,824	0.76×
Colorado	5,658	0.7×
Minnesota	5,291	0.72×
Washington	5,196	0.51×
Arizona	4,761	0.46×
Oklahoma	4,402	0.78×
Mississippi	4,191	0.99×
Connecticut	3,956	0.77×
Arkansas	3,922	0.93×
Iowa	2,997	0.71×
Oregon	2,951	0.5×
Kansas	2,758	0.68×
West Virginia	2,639	1.11×
Maine	2,312	1.26×
Utah	2,161	0.47×
Nevada	2,064	0.42×
New Hampshire	2,064	1.02×
Nebraska	1,601	0.62×
Idaho	1,424	0.56×
Delaware	1,345	0.95×
Washington, District of Columbia	1,139	0.74×
Rhode Island	1,119	0.69×
New Mexico	1,067	0.42×
Vermont	889	0.99×
Montana	805	0.57×
Hawaii	781	0.36×
South Dakota	727	0.62×
Alaska	693	0.63×
Wyoming	545	0.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for St. Johns River audience
Brand	Affinity	Category
Fernando Valenzuela	7.59×	Sports
nbc chicago	1.64×	Movies & TV
Ember.js	3.12×	Technology & Electronics
Bulacan	2.06×	Travel & Leisure
Ural Mountains	1.52×	Travel & Leisure
Joe the Plumber	2.29×	Politics & Society
Junior Chamber International	1.69×	Politics & Society
Grover Washington, Jr.	1.6×	Music & Radio
cake decorating shop	2.4×	Food & Beverages
Gran Chaco	1.52×	Travel & Leisure
JS Kabylie	1.98×	Sports
Jebel Ali Free Zone	1.64×	Business & Career
University of Cagliari	1.56×	Business & Career
Ke Buena México	1.57×	Music & Radio
Mount Wellington, New Zealand	1.61×
Jbeil District	1.52×
Bukit Panjang Government High School	2.13×	Business & Career
The Original Budweiser Budvar	2.3×	Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by St. Johns River audience
Trait	Cluster	Score
Career Orientation	POWER	1.35
Community Orientation	OPEN	1.27
Family Orientation	CONSERVATISM	1.12
Price Sensitivity	PREMIUM	1.11
Individualism	JOY	1.08
Extroversion	THRILL	1.07

Worldwide distribution

Worldwide audience distribution share by country for St. Johns River
Country	Share
United States	99.4%
Germany	0.3%
United Kingdom	0.2%

See St. Johns River audiences in other countries

More River audiences in United States

Mississippi (16,354,822)
Inn (11,615,639)
Mississippi River (10,916,429)
Hudson River (5,079,114)
Missouri River (3,923,178)

Frequently asked questions

How many fans does St. Johns River have in United States?

St. Johns River has an estimated audience of 511,427 people in United States, concentrated in Florida and Georgia.

What is the gender split and age of St. Johns River fans?

58.0% of St. Johns River fans are female, 42.0% are male, with an average age of 39.8 years.

Which brands do St. Johns River fans like most?

St. Johns River fans show strongest brand affinity for Fernando Valenzuela (7.59×), nbc chicago (1.64×), and Ember.js (3.12×) over the country average.

Where do St. Johns River fans live in United States?

St. Johns River fans in United States are most concentrated in Florida (reach 349,313), Georgia (reach 30,600), and Texas (reach 24,297). These three regions account for the largest share of the active audience.

What other brands do St. Johns River fans also like?

Beyond St. Johns River itself, the audience over-indexes on nbc chicago (1.64×), Ember.js (3.12×), Bulacan (2.06×), and Ural Mountains (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for St. Johns River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.