Sterling Vineyards Audience in United States

Sterling Vineyards logo

Sterling Vineyards has an estimated audience of 336,749 people in United States. 44.5% are female, 55.5% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Mount Kilimanjaro, Lulu 黃路梓茵, Ken Burns, MeatEater, Iowa Lottery.

The average Sterling Vineyards fan in United States is 42.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mount Kilimanjaro, Lulu 黃路梓茵, Ken Burns, with strongest over-indexing on Mount Kilimanjaro (382.22× the country average). Demographically, the Sterling Vineyards audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Wine

Demographics of Sterling Vineyards fans

Demographic split for Sterling Vineyards audience in United States
MetricValue
Female44.5%
Male55.5%
Average age42.3
Estimated audience size336,749

Audience persona

The typical Sterling Vineyards fan in United States is more male, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Mount Kilimanjaro.

Top regions in United States

Top regions ranked by reach for Sterling Vineyards in United States
RegionReachAffinity
California252,56215.3×
Texas23,2890.8×
Florida22,6640.99×
New York15,3570.82×
Illinois11,4991.03×
Georgia8,0520.78×
New Jersey7,9120.92×
Washington7,4111.1×
Pennsylvania6,8070.6×
North Carolina6,7220.66×
Nevada6,3971.96×
Ohio6,3650.61×
Virginia5,7360.7×
Massachusetts5,3810.81×
Arizona5,0930.74×
Colorado4,9580.93×
Minnesota4,4660.93×
Michigan4,4070.5×
Oregon4,1871.08×
Tennessee4,0020.59×
Maryland3,8490.66×
Missouri3,5200.65×
South Carolina3,4060.67×
Louisiana3,3620.77×
Wisconsin3,1150.61×
Indiana2,8840.47×
Connecticut2,8590.85×
Hawaii2,5271.75×
Oklahoma1,8450.49×
Mississippi1,7090.62×
Alabama1,6720.36×
Kentucky1,5500.37×
Kansas1,3820.52×
Utah1,3090.43×
Iowa1,1620.42×
Arkansas1,1040.4×
Washington, District of Columbia1,0561.04×
Nebraska1,0350.61×
Idaho9480.56×
New Hampshire7750.58×
New Mexico6860.41×
Rhode Island6460.6×
Maine6460.54×
West Virginia5130.33×
Alaska5120.71×
South Dakota4770.61×
Delaware4570.49×
Montana4460.48×
North Dakota4290.62×
Wyoming4150.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sterling Vineyards audience
BrandAffinityCategory
Mount Kilimanjaro382.22×Travel & Leisure
Lulu 黃路梓茵20×Movies & TV
Ken Burns29.11×Movies & TV
MeatEater13.43×Movies & TV
Iowa Lottery16×Games
Governor of Michigan11.17×Politics & Society
Anal gland38.52×Pets & Animals
La Chat42.03×Music & Radio
Vocal harmony5.15×Music & Radio
Historic site4.75×Arts & Culture
Jesse Plemons3.43×Movies & TV
Muk-bang16.29×Food & Beverages
Clangers40.41×Movies & TV
Grinch3.83×Movies & TV
Natural rubber1.87×Cars & Mobility
Goop4.77×Internet & Social Media
Nebraska Cornhuskers football3.21×Sports
Nurse education2.87×Kids & Family
Unique Gifts2.05×Shopping
Fairy godmother5.96×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sterling Vineyards audience
TraitClusterScore
IndulgenceJOY2.54
TravellingTHRILL1.85
LGBTQ+ IdentityOPEN1.81
Design AffinityPREMIUM1.67
Family OrientationCONSERVATISM1.6
Pet OwnershipJOY1.59

Worldwide distribution

Worldwide audience distribution share by country for Sterling Vineyards
CountryShare
United States91.3%
Canada3.5%
United Kingdom1.7%

See Sterling Vineyards audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Sterling Vineyards have in United States?

Sterling Vineyards has an estimated audience of 336,749 people in United States, concentrated in California and Texas.

What is the gender split and age of Sterling Vineyards fans?

44.5% of Sterling Vineyards fans are female, 55.5% are male, with an average age of 42.3 years.

Which brands do Sterling Vineyards fans like most?

Sterling Vineyards fans show strongest brand affinity for Mount Kilimanjaro (382.22×), Lulu 黃路梓茵 (20×), and Ken Burns (29.11×) over the country average.

Where do Sterling Vineyards fans live in United States?

Sterling Vineyards fans in United States are most concentrated in California (reach 252,562), Texas (reach 23,289), and Florida (reach 22,664). These three regions account for the largest share of the active audience.

What other brands do Sterling Vineyards fans also like?

Beyond Sterling Vineyards itself, the audience over-indexes on Lulu 黃路梓茵 (20×), Ken Burns (29.11×), MeatEater (13.43×), and Iowa Lottery (16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sterling Vineyards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.