Rascasse Audience Intelligence

Sterling Vineyards Target Market in United States

A data profile of the people who buy, follow and care about Sterling Vineyards in United States — modelled from more than twelve digital signal sources. Sterling Vineyards has an estimated audience of 341,928 people in United States.

#41among Wine in United States#4669among Brand in United States#2355in Food & Beverages

The average Sterling Vineyards fan in United States is 42.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eurostar, Sharp Aquos, Bordeaux wine, with strongest over-indexing on Eurostar (345.45× the country average).

Demographically, the Sterling Vineyards audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sterling Vineyards fan in United States is more male, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Eurostar.

Category: Food & Beverages · Type: Brand · Subtype: Wine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sterling Vineyards profile in United States.

Audience size
342K
in United States
Gender
44.5%♀
55.5% male
Age
42.3
average years
Country rank
#45160
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Sterling Vineyards

44.5% are female, 55.5% are male, average age 42.3.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Sterling Vineyards audience in United States
MetricValue
Female44.5%
Male55.5%
Average age42.3
Estimated audience size341,928
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Sterling Vineyards audience in United States
Age bracketShare%
16-198%
20-2922%
30-3922%
40-4926%
50+22%
Fig. 04

Worldwide distribution

90.6%

of the worldwide Sterling Vineyards audience comes from United States.

Worldwide audience distribution share by country for Sterling Vineyards
CountryShare
United States90.6%
Canada3.4%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sterling Vineyards audience in United States is strongest.

Fig. 05

Top regions by affinity

Sterling Vineyards customers by region in United States
#RegionReachAffinity×
01California~300K15.82×
02Nevada~6K1.85×
03Hawaii~2K1.48×
04Washington, District of Columbia~1K1.04×
05Oregon~4K1.02×
06Washington~7K1.01×
07Illinois~10K0.98×
08Louisiana~4K0.96×
09Florida~20K0.95×
10Alaska<1K0.95×
11Vermont<1K0.93×
12North Dakota<1K0.92×
13South Dakota<1K0.91×
14New Jersey~8K0.90×
15Minnesota~4K0.90×
16Montana<1K0.89×
17Colorado~5K0.88×
18Rhode Island<1K0.88×
19Delaware<1K0.88×
20Arizona~6K0.87×
21Idaho~1K0.87×
22West Virginia~1K0.86×
23New Hampshire~1K0.86×
24Massachusetts~6K0.85×
25Connecticut~3K0.85×
26Maine~1K0.85×
27Mississippi~2K0.83×
28Nebraska~1K0.83×
29New Mexico~1K0.81×
30Texas~20K0.79×
31Arkansas~2K0.79×
32Kansas~2K0.79×
33Virginia~6K0.78×
34New York~10K0.77×
35Missouri~4K0.77×
36Iowa~2K0.77×
37Georgia~8K0.76×
38Wisconsin~4K0.75×
39Maryland~4K0.74×
40South Carolina~4K0.74×
41Oklahoma~3K0.74×
42Pennsylvania~8K0.72×
43Utah~2K0.72×
44Tennessee~5K0.71×
45Kentucky~3K0.71×
46North Carolina~7K0.70×
47Alabama~3K0.69×
48Ohio~7K0.68×
49Indiana~4K0.67×
50Michigan~6K0.63×
Fig. 06

Affinity by region

Affinity by region — Sterling Vineyards, United States
0.63×1.00×15.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sterling Vineyards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sterling Vineyards audience
#·InterestCategoryAffinity×
01Sharp AquosTechnology & Electronics481.82×
02EurostarCars & Mobility345.45×
03Bordeaux wineFood & Beverages109.09×
04BitdefenderTechnology & Electronics62.25×
05Hart of DixieMovies & TV62.21×
06Banfield Pet HospitalHealth48.95×
07In the HeightsMusic & Radio48.07×
08FiskarsHome & Garden46.20×
09BoJack HorsemanMovies & TV35.31×
10Home2 Suites by HiltonTravel & Leisure34.66×
11WordPressTechnology & Electronics32.73×
12Flamingo Las VegasTravel & Leisure26.42×
13Software as a serviceTechnology & Electronics24.00×
14Naked WinesFood & Beverages23.74×
15Orange Is the New BlackMovies & TV19.34×
16Ski resortTravel & Leisure12.69×
17FlightAwareTravel & Leisure10.60×
18NASDAQBusiness & Career9.41×
19BJ's Wholesale ClubShopping8.95×
20The UPS StoreShopping5.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sterling Vineyards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sterling Vineyards audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.42×
Family OrientationCONSERVATISM2.05×
PatriotismCONSERVATISM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sterling Vineyards audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
MindfulnessBALANCE0.94×
Community OrientationOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Sterling Vineyards's target market in United States?

Sterling Vineyards's target market in United States covers an estimated 341,928 people, concentrated in California and Texas.

02

What is the gender split and age of Sterling Vineyards customers?

44.5% of the Sterling Vineyards audience are female, 55.5% are male, with an average age of 42.3 years.

03

Which brands do Sterling Vineyards fans like most?

Sterling Vineyards fans show strongest brand affinity for Eurostar (345.45×), Sharp Aquos (481.82×), and Bordeaux wine (109.09×) over the country average.

04

Where do Sterling Vineyards fans live in United States?

Sterling Vineyards fans in United States are most concentrated in California (reach ~300K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sterling Vineyards fans also like?

Beyond Sterling Vineyards itself, the audience over-indexes on Sharp Aquos (481.82×), Bordeaux wine (109.09×), WordPress (32.73×), and Hart of Dixie (62.21×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Sterling Vineyards audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sterling Vineyards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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