Sterling Vineyards Audience in United States

Sterling Vineyards has an estimated audience of 336,749 people in United States. 44.5% are female, 55.5% are male, average age 42.3. Top regions: California, Texas, Florida. Top brand affinities: Eurostar, Sharp Aquos, Bordeaux wine, DuckDuckGo, Livemusic.

The average Sterling Vineyards fan in United States is 42.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Eurostar, Sharp Aquos, Bordeaux wine, with strongest over-indexing on Eurostar (382.22× the country average). Demographically, the Sterling Vineyards audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Wine

Demographics of Sterling Vineyards fans

Demographic split for Sterling Vineyards audience in United States
MetricValue
Female44.5%
Male55.5%
Average age42.3
Estimated audience size336,749

Audience persona

The typical Sterling Vineyards fan in United States is more male, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Eurostar.

Top regions in United States

Top regions ranked by reach for Sterling Vineyards in United States
RegionReachAffinity
California252,56215.3×
Texas23,2890.8×
Florida22,6640.99×
New York15,3570.82×
Illinois11,4991.03×
Georgia8,0520.78×
New Jersey7,9120.92×
Washington7,4111.1×
Pennsylvania6,8070.6×
North Carolina6,7220.66×
Nevada6,3971.96×
Ohio6,3650.61×
Virginia5,7360.7×
Massachusetts5,3810.81×
Arizona5,0930.74×
Colorado4,9580.93×
Minnesota4,4660.93×
Michigan4,4070.5×
Oregon4,1871.08×
Tennessee4,0020.59×
Maryland3,8490.66×
Missouri3,5200.65×
South Carolina3,4060.67×
Louisiana3,3620.77×
Wisconsin3,1150.61×
Indiana2,8840.47×
Connecticut2,8590.85×
Hawaii2,5271.75×
Oklahoma1,8450.49×
Mississippi1,7090.62×
Alabama1,6720.36×
Kentucky1,5500.37×
Kansas1,3820.52×
Utah1,3090.43×
Iowa1,1620.42×
Arkansas1,1040.4×
Washington, District of Columbia1,0561.04×
Nebraska1,0350.61×
Idaho9480.56×
New Hampshire7750.58×
New Mexico6860.41×
Rhode Island6460.6×
Maine6460.54×
West Virginia5130.33×
Alaska5120.71×
South Dakota4770.61×
Delaware4570.49×
Montana4460.48×
North Dakota4290.62×
Wyoming4150.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sterling Vineyards audience
BrandAffinityCategory
Eurostar382.22×Cars & Mobility
Sharp Aquos661.43×Technology & Electronics
Bordeaux wine106.98×Food & Beverages
DuckDuckGo26.98×Internet & Social Media
Livemusic13.98×Music & Radio
Hart of Dixie77.67×Movies & TV
StockTwits55.39×Business & Career
BoJack Horseman43.96×Movies & TV
Hair Cuttery35.96×Beauty & Wellness
Capital One8.43×Business & Career
StubHub17.93×Travel & Leisure
Fiverr26.89×Business & Career
WordPress28.64×Technology & Electronics
Bitdefender59.63×Technology & Electronics
Google Maps6.32×Internet & Social Media
In the Heights53.9×Music & Radio
Home2 Suites by Hilton31.93×Travel & Leisure
DocuSign16.63×Technology & Electronics
Indeed.com5.92×Business & Career
Software as a service23.32×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sterling Vineyards audience
TraitClusterScore
IndulgenceJOY2.54
TravellingTHRILL1.85
LGBTQ+ IdentityOPEN1.81
Design AffinityPREMIUM1.67
Family OrientationCONSERVATISM1.6
Pet OwnershipJOY1.59

Worldwide distribution

Worldwide audience distribution share by country for Sterling Vineyards
CountryShare
United States91.3%
Canada3.5%
United Kingdom1.7%

See Sterling Vineyards audiences in other countries

More Wine audiences in United States

Frequently asked questions

How many fans does Sterling Vineyards have in United States?

Sterling Vineyards has an estimated audience of 336,749 people in United States, concentrated in California and Texas.

What is the gender split and age of Sterling Vineyards fans?

44.5% of Sterling Vineyards fans are female, 55.5% are male, with an average age of 42.3 years.

Which brands do Sterling Vineyards fans like most?

Sterling Vineyards fans show strongest brand affinity for Eurostar (382.22×), Sharp Aquos (661.43×), and Bordeaux wine (106.98×) over the country average.

Where do Sterling Vineyards fans live in United States?

Sterling Vineyards fans in United States are most concentrated in California (reach 252,562), Texas (reach 23,289), and Florida (reach 22,664). These three regions account for the largest share of the active audience.

What other brands do Sterling Vineyards fans also like?

Beyond Sterling Vineyards itself, the audience over-indexes on Sharp Aquos (661.43×), Bordeaux wine (106.98×), DuckDuckGo (26.98×), and Livemusic (13.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sterling Vineyards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.