Rascasse Audience Intelligence

Stern (game company) Target Market in United States

A data profile of the people who buy, follow and care about Stern (game company) in United States — modelled from more than twelve digital signal sources. Stern (game company) has an estimated audience of 464,184 people in United States.

#3936among Brand in United States#848in Games

The average Stern (game company) fan in United States is 43.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Lego, Donald Trump, EBay, with strongest over-indexing on Lego (3.85× the country average).

Demographically, the Stern (game company) audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stern (game company) fan in United States is more male, around 43.2 years old, with strong Individualism tendencies and a notable affinity for Lego.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stern (game company) profile in United States.

Audience size
464K
in United States
Gender
15.4%♀
84.6% male
Age
43.2
average years
Country rank
#38263
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stern (game company)

15.4% are female, 84.6% are male, average age 43.2.

Fig. 02

Gender split

15.4%
Female
84.6%
Male
Demographic split for Stern (game company) audience in United States
MetricValue
Female15.4%
Male84.6%
Average age43.2
Estimated audience size464,184
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Stern (game company) audience in United States
Age bracketShare%
16-196%
20-2915%
30-3927%
40-4936%
50+16%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Stern (game company) audience comes from United States.

Worldwide audience distribution share by country for Stern (game company)
CountryShare
Germany86.7%
South Africa4.3%
United States4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stern (game company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Stern (game company) customers by region in United States
#RegionReachAffinity×
01Kansas~5K1.44×
02New York~30K1.38×
03Mississippi~5K1.26×
04Wyoming<1K1.25×
05California~60K1.23×
06New Jersey~10K1.20×
07Alaska~1K1.13×
08Hawaii~2K1.12×
09Florida~30K1.11×
10Maine~2K1.10×
11Washington, District of Columbia~1K1.10×
12Tennessee~10K1.07×
13Georgia~10K1.06×
14North Dakota<1K1.06×
15Maryland~8K1.05×
16Alabama~7K1.05×
17Louisiana~6K1.05×
18Illinois~20K1.04×
19Texas~40K1.01×
20Connecticut~5K1.01×
21North Carolina~10K0.99×
22Virginia~10K0.97×
23Massachusetts~9K0.96×
24Indiana~8K0.96×
25South Carolina~7K0.96×
26Kentucky~5K0.96×
27Iowa~4K0.96×
28South Dakota~1K0.96×
29Delaware~1K0.94×
30Pennsylvania~10K0.93×
31Ohio~10K0.92×
32Washington~8K0.92×
33Missouri~7K0.92×
34Colorado~7K0.92×
35Oklahoma~5K0.92×
36Arkansas~3K0.92×
37Nebraska~2K0.92×
38Nevada~4K0.91×
39West Virginia~2K0.91×
40New Hampshire~2K0.91×
41New Mexico~2K0.90×
42Rhode Island~1K0.90×
43Minnesota~6K0.89×
44Arizona~8K0.87×
45Michigan~10K0.86×
46Montana~1K0.86×
47Wisconsin~6K0.85×
48Idaho~2K0.84×
49Oregon~4K0.83×
50Utah~3K0.79×
Fig. 06

Affinity by region

Affinity by region — Stern (game company), United States
0.79×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stern (game company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stern (game company) audience
#·InterestCategoryAffinity×
01Phil CollinsMusic & Radio5.51×
02Keanu ReevesMovies & TV4.03×
03Rotten TomatoesMovies & TV3.99×
04LegoKids & Family3.85×
053D printingTechnology & Electronics3.79×
06Discount TireShopping3.35×
07Rail transportTravel & Leisure3.18×
08Virtual realityTechnology & Electronics2.98×
09FedExBusiness & Career2.80×
10Solar energyHome & Garden2.51×
11Burger KingFood & Beverages2.00×
12EBayShopping1.98×
13CocktailFood & Beverages1.93×
14Horror moviesMovies & TV1.88×
15RedditInternet & Social Media1.84×
16GrillingFood & Beverages1.78×
17Donald TrumpPolitics & Society1.58×
18BarbecueFood & Beverages1.58×
19PodcastMusic & Radio1.53×
20WineFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stern (game company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stern (game company) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.42×
Convenience OrientationPREMIUM1.42×
IndulgenceJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stern (game company) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.34×
Family OrientationCONSERVATISM0.43×
Risk AppetiteTHRILL0.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stern (game company)'s target market in United States?

Stern (game company)'s target market in United States covers an estimated 464,184 people, concentrated in California and Texas.

02

What is the gender split and age of Stern (game company) customers?

15.4% of the Stern (game company) audience are female, 84.6% are male, with an average age of 43.2 years.

03

Which brands do Stern (game company) fans like most?

Stern (game company) fans show strongest brand affinity for Lego (3.85×), Donald Trump (1.58×), and EBay (1.98×) over the country average.

04

Where do Stern (game company) fans live in United States?

Stern (game company) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Stern (game company) fans also like?

Beyond Stern (game company) itself, the audience over-indexes on Donald Trump (1.58×), EBay (1.98×), Discount Tire (3.35×), and FedEx (2.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Stern (game company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stern (game company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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