Rascasse Audience Intelligence

Steve Yzerman Audience in United States

A data profile of the people who buy, follow and care about Steve Yzerman in United States — modelled from more than twelve digital signal sources. Steve Yzerman has an estimated audience of 397,907 people in United States.

#16among Cycling in United States#10322among Person in United States#4144in Sports

The average Steve Yzerman fan in United States is 44.0 years old, more male, and lives primarily in Michigan.

The audience is concentrated in Michigan, Florida, California.

Top brand affinities include Detroit Red Wings, Detroit Tigers, Detroit Lions, with strongest over-indexing on Detroit Red Wings (35.75× the country average).

Demographically, the Steve Yzerman audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Early Adopter Mentality, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steve Yzerman fan in United States is more male, around 44.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Detroit Red Wings.

Category: Sports · Type: Person · Subtype: Cycling

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steve Yzerman profile in United States.

Audience size
398K
in United States
Gender
16.4%♀
83.6% male
Age
44.0
average years
Country rank
#41750
Person in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steve Yzerman fans

16.4% are female, 83.6% are male, average age 44.0.

Fig. 02

Gender split

16.4%
Female
83.6%
Male
Demographic split for Steve Yzerman audience in United States
MetricValue
Female16.4%
Male83.6%
Average age44.0
Estimated audience size397,907
Fig. 03

Age distribution

Ø 44.0
average years
Age distribution of the Steve Yzerman audience in United States
Age bracketShare%
16-197%
20-2917%
30-3918%
40-4936%
50+23%
Fig. 04

Worldwide distribution

96.5%

of the worldwide Steve Yzerman audience comes from United States.

Worldwide audience distribution share by country for Steve Yzerman
CountryShare
United States96.5%
Germany3.2%
Italy0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steve Yzerman audience in United States is strongest.

Fig. 05

Top regions by affinity

Steve Yzerman fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K16.72×
02Minnesota~7K1.24×
03Ohio~10K1.21×
04North Dakota<1K1.11×
05Massachusetts~8K1.05×
06Alaska<1K1.05×
07Pennsylvania~10K1.03×
08Colorado~6K1.03×
09Wisconsin~6K0.98×
10Illinois~10K0.97×
11New Hampshire~1K0.97×
12Vermont<1K0.95×
13Indiana~6K0.92×
14Montana<1K0.92×
15Maine~1K0.88×
16Florida~20K0.85×
17Missouri~5K0.84×
18Washington, District of Columbia<1K0.84×
19South Dakota<1K0.84×
20Rhode Island<1K0.83×
21Nevada~3K0.82×
22Delaware<1K0.79×
23New York~20K0.78×
24Connecticut~3K0.78×
25West Virginia~1K0.78×
26Tennessee~6K0.75×
27Idaho~1K0.74×
28Hawaii~1K0.74×
29Nebraska~1K0.73×
30Arizona~6K0.72×
31North Carolina~8K0.70×
32Mississippi~2K0.70×
33New Jersey~7K0.69×
34South Carolina~4K0.69×
35Iowa~2K0.69×
36New Mexico~1K0.69×
37Kentucky~3K0.66×
38Arkansas~2K0.66×
39Utah~2K0.65×
40Kansas~2K0.65×
41Virginia~6K0.64×
42Washington~5K0.61×
43Oregon~3K0.61×
44Oklahoma~3K0.61×
45Maryland~4K0.58×
46Louisiana~3K0.58×
47Alabama~3K0.57×
48Georgia~6K0.51×
49California~20K0.45×
50Texas~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Steve Yzerman, United States
0.39×1.00×16.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steve Yzerman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steve Yzerman audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports35.75×
02Detroit TigersSports12.29×
03Detroit LionsSports11.48×
04Detroit PistonsSports8.79×
05Ice skatingSports7.46×
06NHLSports6.19×
07Ice hockeySports4.42×
08Masters TournamentSports2.41×
09PubFood & Beverages2.35×
10Hard rockMusic & Radio2.07×
11Golden State WarriorsSports1.89×
12SwimmingSports1.87×
13WWESports1.87×
14BeerFood & Beverages1.64×
15Donald TrumpPolitics & Society1.63×
16Nonprofit organizationPolitics & Society1.58×
17American footballSports1.56×
18CocktailFood & Beverages1.55×
19BaseballSports1.54×
20GrillingFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steve Yzerman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steve Yzerman audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.49×
SpiritualityBALANCE1.24×
Need for SecurityCONSERVATISM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steve Yzerman audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.41×
Risk AppetiteTHRILL0.41×
TravellingTHRILL0.46×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steve Yzerman have in United States?

Steve Yzerman has an estimated audience of 397,907 people in United States, concentrated in Michigan and Florida.

02

What is the gender split and age of Steve Yzerman fans?

16.4% of Steve Yzerman fans are female, 83.6% are male, with an average age of 44.0 years.

03

Which brands do Steve Yzerman fans like most?

Steve Yzerman fans show strongest brand affinity for Detroit Red Wings (35.75×), Detroit Tigers (12.29×), and Detroit Lions (11.48×) over the country average.

04

Where do Steve Yzerman fans live in United States?

Steve Yzerman fans in United States are most concentrated in Michigan (reach ~200K), Florida (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Steve Yzerman fans also like?

Beyond Steve Yzerman itself, the audience over-indexes on Detroit Tigers (12.29×), Detroit Lions (11.48×), Detroit Pistons (8.79×), and NHL (6.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Steve Yzerman audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steve Yzerman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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