Steve Yzerman Audience in United States

Steve Yzerman has an estimated audience of 375,034 people in United States. 16.4% are female, 83.6% are male, average age 44.0. Top regions: Michigan, Florida, California. Top brand affinities: Detroit Red Wings, Detroit Lions, Detroit Tigers, Detroit Pistons, NHL.

The average Steve Yzerman fan in United States is 44.0 years old, more male, and lives primarily in Michigan. The audience is concentrated in Michigan, Florida, California. Top brand affinities include Detroit Red Wings, Detroit Lions, Detroit Tigers, with strongest over-indexing on Detroit Red Wings (41.14× the country average). Demographically, the Steve Yzerman audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Cycling

Demographics of Steve Yzerman fans

Demographic split for Steve Yzerman audience in United States
MetricValue
Female16.4%
Male83.6%
Average age44.0
Estimated audience size375,034

Audience persona

The typical Steve Yzerman fan in United States is more male, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Detroit Red Wings.

Top regions in United States

Top regions ranked by reach for Steve Yzerman in United States
RegionReachAffinity
Michigan160,87316.4×
Florida22,7410.9×
California18,5860.45×
New York18,0920.86×
Ohio14,5381.26×
Illinois13,1181.05×
Pennsylvania12,3910.98×
Texas11,9530.37×
Massachusetts9,1121.23×
North Carolina7,2500.64×
New Jersey6,8140.71×
Indiana6,4210.94×
Minnesota6,3711.19×
Colorado6,3691.08×
Virginia6,1780.68×
Wisconsin5,6591×
Missouri5,2500.87×
Georgia5,1340.44×
Tennessee5,1080.68×
Arizona5,0450.66×
Washington4,4230.59×
South Carolina3,4450.61×
Maryland3,2920.51×
Connecticut2,9810.79×
Kentucky2,7810.59×
Nevada2,7620.76×
Oregon2,1390.5×
Alabama1,9000.36×
Utah1,7890.53×
Iowa1,7210.56×
New Hampshire1,4871.01×
Louisiana1,4580.3×
Kansas1,4380.49×
Oklahoma1,3770.33×
Maine1,1120.83×
Nebraska1,0740.57×
Arkansas9960.32×
Washington, District of Columbia9400.83×
Idaho9380.5×
Montana8640.83×
Rhode Island8440.71×
Hawaii8160.51×
West Virginia8120.47×
North Dakota7921.03×
Alaska6760.84×
Mississippi6560.21×
Vermont6180.94×
New Mexico5980.32×
Delaware5790.56×
South Dakota4260.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steve Yzerman audience
BrandAffinityCategory
Detroit Red Wings41.14×Sports
Detroit Lions16.12×Sports
Detroit Tigers13.91×Sports
Detroit Pistons12.74×Sports
NHL5.38×Sports
Ice skating8.7×Sports
Ice hockey3.62×Sports
NFL1.65×Sports
Boston Celtics3.21×Sports
NBA1.61×Sports
Chicago Bulls2.99×Sports
MLB1.78×Sports
Tom Brady4.18×Sports
Chicago Bears2.39×Sports
PGA Tour2.08×Sports
Ultimate Fighting Championship1.89×Sports
New England Patriots2.27×Sports
Pittsburgh Steelers2.31×Sports
Los Angeles Lakers1.95×Sports
Super Bowl1.9×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steve Yzerman audience
TraitClusterScore
Convenience OrientationPREMIUM1.27
Early Adopter MentalityPOWER1.16
IndividualismJOY1.14
Community OrientationOPEN1.13
Quality AwarenessPREMIUM1.13
LGBTQ+ IdentityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Steve Yzerman
CountryShare
United States96.4%
Germany3.3%
Italy0.3%

See Steve Yzerman audiences in other countries

More Cycling audiences in United States

Frequently asked questions

How many fans does Steve Yzerman have in United States?

Steve Yzerman has an estimated audience of 375,034 people in United States, concentrated in Michigan and Florida.

What is the gender split and age of Steve Yzerman fans?

16.4% of Steve Yzerman fans are female, 83.6% are male, with an average age of 44.0 years.

Which brands do Steve Yzerman fans like most?

Steve Yzerman fans show strongest brand affinity for Detroit Red Wings (41.14×), Detroit Lions (16.12×), and Detroit Tigers (13.91×) over the country average.

Where do Steve Yzerman fans live in United States?

Steve Yzerman fans in United States are most concentrated in Michigan (reach 160,873), Florida (reach 22,741), and California (reach 18,586). These three regions account for the largest share of the active audience.

What other brands do Steve Yzerman fans also like?

Beyond Steve Yzerman itself, the audience over-indexes on Detroit Lions (16.12×), Detroit Tigers (13.91×), Detroit Pistons (12.74×), and NHL (5.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steve Yzerman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.