Stuart Skinner Audience in United States
Stuart Skinner has an estimated audience of 348,905 people in United States. 35.6% are female, 64.4% are male, average age 37.1. Top brand affinities: Kia Sportage, Houston Astros, Bauer Hockey, NHL, Pittsburgh Penguins.
Top brand affinities include Kia Sportage, Houston Astros, Bauer Hockey, with strongest over-indexing on Kia Sportage (23.48× the country average). Demographically, the Stuart Skinner audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality.
Category: Sports · Type: Person · Subtype: Ice hockey
Demographics of Stuart Skinner fans
| Metric | Value |
|---|---|
| Female | 35.6% |
| Male | 64.4% |
| Average age | 37.1 |
| Estimated audience size | 348,905 |
Audience persona
The typical Stuart Skinner fan in United States is more male, around 37.1 years old, with strong Sports Activity tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 23.48× | Cars & Mobility |
| Houston Astros | 7.62× | Sports |
| Bauer Hockey | 24.91× | Sports |
| NHL | 4.55× | Sports |
| Pittsburgh Penguins | 8.82× | Sports |
| Honda HR-V | 15.7× | Cars & Mobility |
| Los Angeles Dodgers | 3.93× | Sports |
| Pre-school playgroup | 16.71× | Kids & Family |
| NBA Finals | 2.36× | Sports |
| Livemusic | 2.46× | Music & Radio |
| Ice hockey | 2.63× | Sports |
| Scooby-Doo | 2.38× | Movies & TV |
| College basketball | 2.42× | Sports |
| FC Bayern Munich | 3.02× | Sports |
| Jeep Grand Cherokee | 4.53× | Cars & Mobility |
| FIFA World Cup | 1.6× | Sports |
| Mixed martial arts | 2.03× | Sports |
| World Series | 4.37× | Sports |
| Taco Bell | 1.6× | Food & Beverages |
| Eyebrow | 2.61× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.21 |
| Early Adopter Mentality | POWER | 1.21 |
| Risk Appetite | THRILL | 1.1 |
| Sustainability | BALANCE | 1.06 |
| Extroversion | THRILL | 1.06 |
| Patriotism | CONSERVATISM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| Canada | 67.8% |
| United States | 24.9% |
| Germany | 2.0% |
See Stuart Skinner audiences in other countries
More Ice hockey audiences in United States
- NHL (29,325,615)
- Tim Horton (11,679,355)
- Will Smith (7,705,744)
- Minnesota Wild (7,687,432)
- Dallas Stars (7,143,431)
How to read this data
Audience size is the estimated number of people in United States who actively search for Stuart Skinner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.