Rascasse Audience Intelligence

Sunday River (ski resort) Audience in United States

A data profile of the people who buy, follow and care about Sunday River (ski resort) in United States — modelled from more than twelve digital signal sources. Sunday River (ski resort) has an estimated audience of 638,577 people in United States.

#23among River in United States#3139among POI in United States#2467in Travel & Leisure

The average Sunday River (ski resort) fan in United States is 37.5 years old, more male, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Maine, New Hampshire.

Top brand affinities include Exxon, FIS Alpine Ski World Cup, Boston Bruins, with strongest over-indexing on Exxon (15.41× the country average).

Demographically, the Sunday River (ski resort) audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sunday River (ski resort) fan in United States is more male, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Exxon.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sunday River (ski resort) profile in United States.

Audience size
639K
in United States
Gender
43.3%♀
56.7% male
Age
37.5
average years
Country rank
#31636
POI in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sunday River (ski resort) fans

43.3% are female, 56.7% are male, average age 37.5.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Sunday River (ski resort) audience in United States
MetricValue
Female43.3%
Male56.7%
Average age37.5
Estimated audience size638,577
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Sunday River (ski resort) audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3918%
40-4920%
50+17%
Fig. 04

Worldwide distribution

41.4%

of the worldwide Sunday River (ski resort) audience comes from United States.

Worldwide audience distribution share by country for Sunday River (ski resort)
CountryShare
United States41.4%
Japan10.6%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sunday River (ski resort) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sunday River (ski resort) fans by region: top regions in United States
#RegionReachAffinity×
01Maine~60K27.72×
02New Hampshire~20K7.50×
03Massachusetts~70K5.18×
04Vermont~3K2.81×
05Rhode Island~5K2.68×
06Connecticut~9K1.42×
07North Dakota~1K0.82×
08South Dakota~1K0.81×
09Mississippi~4K0.78×
10Nebraska~2K0.78×
11Alaska~1K0.77×
12Arkansas~4K0.75×
13Oklahoma~5K0.74×
14Kansas~4K0.73×
15New Mexico~2K0.72×
16Hawaii~2K0.70×
17Louisiana~5K0.63×
18Iowa~3K0.63×
19Idaho~2K0.62×
20Nevada~4K0.61×
21West Virginia~2K0.57×
22Montana~1K0.57×
23Alabama~5K0.55×
24Missouri~6K0.54×
25Delaware<1K0.51×
26Minnesota~5K0.50×
27Kentucky~4K0.50×
28Oregon~4K0.50×
29Arizona~6K0.48×
30Wisconsin~4K0.46×
31Washington, District of Columbia<1K0.43×
32Indiana~4K0.37×
33Utah~2K0.37×
34New York~10K0.36×
35New Jersey~5K0.33×
36Tennessee~4K0.32×
37Washington~4K0.31×
38South Carolina~3K0.31×
39Pennsylvania~5K0.25×
40Maryland~3K0.25×
41Illinois~5K0.24×
42Michigan~4K0.24×
43Colorado~2K0.24×
44Ohio~5K0.23×
45Georgia~5K0.23×
46Virginia~3K0.22×
47North Carolina~4K0.20×
48Texas~9K0.17×
49California~9K0.14×
50Florida~6K0.14×
Fig. 06

Affinity by region

Affinity by region — Sunday River (ski resort), United States
0.14×1.00×27.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sunday River (ski resort) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sunday River (ski resort) audience
#·InterestCategoryAffinity×
01FIS Alpine Ski World CupSports32.19×
02ExxonCars & Mobility15.41×
03Jackson HoleTravel & Leisure14.89×
04Boston BruinsSports13.20×
05Detroit Red WingsSports11.79×
06Colin FarrellMovies & TV10.68×
07Lindsey VonnSports8.34×
08Boston Red SoxSports7.92×
09City BankBusiness & Career7.38×
10Ski resortTravel & Leisure7.28×
11Alpine skiingSports7.08×
12PubFood & Beverages4.74×
13Dunkin' DonutsFood & Beverages4.48×
147-ElevenShopping3.43×
15Planet FitnessSports2.78×
16WineFood & Beverages2.17×
17Alcoholic beveragesFood & Beverages2.16×
18Home improvementHome & Garden2.01×
19Donald TrumpPolitics & Society1.89×
20CookingFood & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sunday River (ski resort) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sunday River (ski resort) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.20×
Sports ActivityPOWER1.77×
Risk AppetiteTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sunday River (ski resort) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
Pet OwnershipJOY0.89×
Urban LifestyleOPEN0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sunday River (ski resort) have in United States?

Sunday River (ski resort) has an estimated audience of 638,577 people in United States, concentrated in Massachusetts and Maine.

02

What is the gender split and age of Sunday River (ski resort) fans?

43.3% of Sunday River (ski resort) fans are female, 56.7% are male, with an average age of 37.5 years.

03

Which brands do Sunday River (ski resort) fans like most?

Sunday River (ski resort) fans show strongest brand affinity for Exxon (15.41×), FIS Alpine Ski World Cup (32.19×), and Boston Bruins (13.2×) over the country average.

04

Where do Sunday River (ski resort) fans live in United States?

Sunday River (ski resort) fans in United States are most concentrated in Massachusetts (reach ~70K), Maine (reach ~60K), and New Hampshire (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sunday River (ski resort) fans also like?

Beyond Sunday River (ski resort) itself, the audience over-indexes on FIS Alpine Ski World Cup (32.19×), Boston Bruins (13.2×), Ski resort (7.28×), and Detroit Red Wings (11.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sunday River (ski resort). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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