Sunday River (ski resort) Audience in United States

Sunday River (ski resort) logo

Sunday River (ski resort) has an estimated audience of 638,577 people in United States. 43.3% are female, 56.7% are male, average age 37.5. Top regions: Massachusetts, Maine, New Hampshire. Top brand affinities: Alaska, Minnesota, Historic site, Vocal harmony, Voter registration.

The average Sunday River (ski resort) fan in United States is 37.5 years old, more male, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Maine, New Hampshire. Top brand affinities include Alaska, Minnesota, Historic site, with strongest over-indexing on Alaska (9.58× the country average). Demographically, the Sunday River (ski resort) audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Sports Activity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Sunday River (ski resort) fans

Demographic split for Sunday River (ski resort) audience in United States
MetricValue
Female43.3%
Male56.7%
Average age37.5
Estimated audience size638,577

Audience persona

The typical Sunday River (ski resort) fan in United States is more male, around 37.5 years old, with strong Sports Activity tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Sunday River (ski resort) in United States
RegionReachAffinity
Massachusetts69,7545.54×
Maine60,71526.54×
New Hampshire20,4668.13×
New York13,4590.38×
Connecticut9,5461.49×
Rhode Island5,5302.72×
Pennsylvania4,8860.23×
New Jersey4,5830.28×
Florida4,0010.09×
Vermont3,3583×
Virginia2,4460.16×
Maryland1,9290.18×
North Carolina1,9100.1×
California1,8440.03×
Texas1,3520.02×
Colorado1,1780.12×
Michigan1,1170.07×
Ohio1,1070.06×
Georgia1,0310.05×
South Carolina8420.09×
Illinois7990.04×
Tennessee7510.06×
Washington6150.05×
Utah5480.1×
Washington, District of Columbia5240.27×
Indiana4740.04×
Wisconsin3330.03×
Kentucky3090.04×
Arizona2970.02×
Delaware2850.16×
Oregon2640.04×
West Virginia2620.09×
Alabama2570.03×
Montana2540.14×
Minnesota2530.03×
Missouri2240.02×
Idaho1870.06×
Louisiana1800.02×
Nevada1620.03×
Iowa1410.03×
Mississippi1230.02×
Wyoming1110.12×
Oklahoma1070.02×
Alaska1010.07×
New Mexico960.03×
Hawaii950.03×
Kansas940.02×
Arkansas900.02×
Nebraska720.02×
South Dakota610.04×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sunday River (ski resort) audience
BrandAffinityCategory
Alaska9.58×Travel & Leisure
Minnesota3.15×Travel & Leisure
Historic site6.55×Arts & Culture
Vocal harmony6.53×Music & Radio
Voter registration6.14×Politics & Society
Electrolyte5.61×Health
Elsword17.41×Games
Grinch3.98×Movies & TV
Kikar HaShabbat15.84×News
Israel1.89×Travel & Leisure
Nebraska Cornhuskers football3.06×Sports
Laguna (province)8.46×
Mathcore6.42×Music & Radio
JDSU2.37×Business & Career
Captain America (1990 film)3.48×Movies & TV
Governor of Michigan5.66×Politics & Society
Nebraska2.02×Travel & Leisure
Fairy godmother5.34×Literature
Monogram2.64×Home & Garden
Molly Hatchet9.09×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sunday River (ski resort) audience
TraitClusterScore
Sports ActivityPOWER2.25
Risk AppetiteTHRILL1.44
SustainabilityBALANCE1.28
PatriotismCONSERVATISM1.24
Community OrientationOPEN1.22
Career OrientationPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Sunday River (ski resort)
CountryShare
United States41.4%
Japan10.6%
Germany5.5%

See Sunday River (ski resort) audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Sunday River (ski resort) have in United States?

Sunday River (ski resort) has an estimated audience of 638,577 people in United States, concentrated in Massachusetts and Maine.

What is the gender split and age of Sunday River (ski resort) fans?

43.3% of Sunday River (ski resort) fans are female, 56.7% are male, with an average age of 37.5 years.

Which brands do Sunday River (ski resort) fans like most?

Sunday River (ski resort) fans show strongest brand affinity for Alaska (9.58×), Minnesota (3.15×), and Historic site (6.55×) over the country average.

Where do Sunday River (ski resort) fans live in United States?

Sunday River (ski resort) fans in United States are most concentrated in Massachusetts (reach 69,754), Maine (reach 60,715), and New Hampshire (reach 20,466). These three regions account for the largest share of the active audience.

What other brands do Sunday River (ski resort) fans also like?

Beyond Sunday River (ski resort) itself, the audience over-indexes on Minnesota (3.15×), Historic site (6.55×), Vocal harmony (6.53×), and Voter registration (6.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sunday River (ski resort). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.