Rascasse Audience Intelligence

Super 1 Foods Target Market in United States

A data profile of the people who buy, follow and care about Super 1 Foods in United States — modelled from more than twelve digital signal sources. Super 1 Foods has an estimated audience of 835,366 people in United States.

#55among Supermarket in United States#2729among Brand in United States#409in Shopping

The average Super 1 Foods fan in United States is 42.9 years old, more female, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Texas, Montana.

Top brand affinities include Weather forecasting, Pinterest, Recipes, with strongest over-indexing on Weather forecasting (9.41× the country average).

Demographically, the Super 1 Foods audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Family Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Super 1 Foods fan in United States is more female, around 42.9 years old, with strong Family Orientation tendencies and a notable affinity for Weather forecasting.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super 1 Foods profile in United States.

Audience size
835K
in United States
Gender
81.4%♀
18.6% male
Age
42.9
average years
Country rank
#26672
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Super 1 Foods

81.4% are female, 18.6% are male, average age 42.9.

Fig. 02

Gender split

81.4%
Female
18.6%
Male
Demographic split for Super 1 Foods audience in United States
MetricValue
Female81.4%
Male18.6%
Average age42.9
Estimated audience size835,366
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Super 1 Foods audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3922%
40-4928%
50+24%
Fig. 04

Worldwide distribution

99.9%

of the worldwide Super 1 Foods audience comes from United States.

Worldwide audience distribution share by country for Super 1 Foods
CountryShare
United States99.9%
Germany0.1%
Italy0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super 1 Foods audience in United States is strongest.

Fig. 05

Top regions by affinity

Super 1 Foods customers by region in United States
#RegionReachAffinity×
01Louisiana~200K19.11×
02Montana~40K16.57×
03Idaho~30K8.80×
04Arkansas~20K3.22×
05Texas~70K1.03×
06Washington~10K0.95×
07Vermont~1K0.80×
08Alaska~1K0.76×
09Maine~2K0.74×
10New Hampshire~2K0.73×
11South Dakota~1K0.73×
12North Dakota~1K0.72×
13Hawaii~2K0.70×
14West Virginia~2K0.63×
15Rhode Island~1K0.59×
16New Mexico~2K0.56×
17Delaware~1K0.55×
18Nebraska~2K0.54×
19Iowa~3K0.45×
20Washington, District of Columbia<1K0.41×
21Nevada~3K0.39×
22Utah~3K0.37×
23Kansas~2K0.36×
24Kentucky~3K0.35×
25Connecticut~3K0.34×
26Mississippi~2K0.30×
27Indiana~4K0.26×
28Arizona~4K0.25×
29Missouri~3K0.25×
30South Carolina~3K0.25×
31Oklahoma~2K0.25×
32Massachusetts~4K0.24×
33Alabama~3K0.23×
34Oregon~2K0.23×
35Maryland~3K0.22×
36Wisconsin~3K0.22×
37Tennessee~3K0.20×
38Minnesota~2K0.20×
39New Jersey~4K0.19×
40Virginia~3K0.18×
41Colorado~2K0.18×
42Ohio~4K0.17×
43Michigan~3K0.17×
44Pennsylvania~4K0.16×
45North Carolina~4K0.16×
46Georgia~4K0.15×
47Illinois~4K0.14×
48Florida~6K0.11×
49New York~5K0.11×
50California~7K0.08×
Fig. 06

Affinity by region

Affinity by region — Super 1 Foods, United States
0.08×1.00×19.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super 1 Foods audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super 1 Foods audience
#·InterestCategoryAffinity×
01Weather forecastingHome & Garden9.41×
02New Orleans SaintsSports5.97×
03HypermarketShopping5.47×
04Non-alcoholic beverageFood & Beverages4.79×
05Microwave ovenHome & Garden4.31×
06SteakhouseFood & Beverages4.22×
07Hardware storeHome & Garden4.13×
08Pizza HutFood & Beverages2.81×
09PinterestInternet & Social Media2.74×
10GrillingFood & Beverages2.61×
11WalmartShopping2.42×
12Beauty salonsBeauty & Wellness2.41×
13RecipesFood & Beverages2.37×
14Health careBusiness & Career2.28×
15Home improvementHome & Garden2.15×
16ReligionBusiness & Career2.14×
17Donald TrumpPolitics & Society2.03×
18CookingFood & Beverages2.02×
19Alcoholic beveragesFood & Beverages1.94×
20XInternet & Social Media1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super 1 Foods audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Super 1 Foods audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.95×
DIY MentalityTHRILL1.84×
Career OrientationPOWER1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Super 1 Foods audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.70×
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Super 1 Foods's target market in United States?

Super 1 Foods's target market in United States covers an estimated 835,366 people, concentrated in Louisiana and Texas.

02

What is the gender split and age of Super 1 Foods customers?

81.4% of the Super 1 Foods audience are female, 18.6% are male, with an average age of 42.9 years.

03

Which brands do Super 1 Foods fans like most?

Super 1 Foods fans show strongest brand affinity for Weather forecasting (9.41×), Pinterest (2.74×), and Recipes (2.37×) over the country average.

04

Where do Super 1 Foods fans live in United States?

Super 1 Foods fans in United States are most concentrated in Louisiana (reach ~200K), Texas (reach ~70K), and Montana (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Super 1 Foods fans also like?

Beyond Super 1 Foods itself, the audience over-indexes on Pinterest (2.74×), Recipes (2.37×), Walmart (2.42×), and Hardware store (4.13×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Super 1 Foods audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Super 1 Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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