Super 1 Foods Audience in United States
Super 1 Foods has an estimated audience of 790,184 people in United States. 81.4% are female, 18.6% are male, average age 42.9. Top regions: Louisiana, Texas, Idaho. Top brand affinities: Pillow, Israel, Saving, WKRN-TV, Elsword.
The average Super 1 Foods fan in United States is 42.9 years old, more female, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, Idaho. Top brand affinities include Pillow, Israel, Saving, with strongest over-indexing on Pillow (3.06× the country average). Demographically, the Super 1 Foods audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Supermarket
Demographics of Super 1 Foods fans
| Metric | Value |
|---|---|
| Female | 81.4% |
| Male | 18.6% |
| Average age | 42.9 |
| Estimated audience size | 790,184 |
Audience persona
The typical Super 1 Foods fan in United States is more female, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Pillow.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Louisiana | 230,314 | 22.6× |
| Texas | 83,609 | 1.23× |
| Idaho | 34,185 | 8.63× |
| Montana | 26,687 | 12.17× |
| Arkansas | 24,670 | 3.79× |
| Washington | 17,247 | 1.09× |
| Minnesota | 1,742 | 0.15× |
| California | 1,630 | 0.02× |
| Florida | 1,151 | 0.02× |
| Alabama | 1,027 | 0.09× |
| Colorado | 925 | 0.07× |
| Mississippi | 763 | 0.12× |
| Illinois | 737 | 0.03× |
| Oregon | 668 | 0.07× |
| Oklahoma | 618 | 0.07× |
| Michigan | 600 | 0.03× |
| Georgia | 584 | 0.02× |
| Wisconsin | 581 | 0.05× |
| New York | 554 | 0.01× |
| Tennessee | 520 | 0.03× |
| North Carolina | 359 | 0.02× |
| Virginia | 352 | 0.02× |
| Utah | 332 | 0.05× |
| Arizona | 330 | 0.02× |
| Ohio | 322 | 0.01× |
| Missouri | 315 | 0.02× |
| Pennsylvania | 298 | 0.01× |
| Kansas | 234 | 0.04× |
| Massachusetts | 190 | 0.01× |
| Indiana | 187 | 0.01× |
| New Jersey | 175 | 0.01× |
| Washington, District of Columbia | 172 | 0.07× |
| Kentucky | 165 | 0.02× |
| Nevada | 165 | 0.02× |
| South Carolina | 156 | 0.01× |
| Maryland | 153 | 0.01× |
| Iowa | 148 | 0.02× |
| Nebraska | 68 | 0.02× |
| Connecticut | 64 | 0.01× |
| Alaska | 61 | 0.04× |
| Wyoming | 57 | 0.05× |
| New Mexico | 57 | 0.01× |
| West Virginia | 56 | 0.02× |
| Hawaii | 54 | 0.02× |
| North Dakota | 51 | 0.03× |
| South Dakota | 48 | 0.03× |
| New Hampshire | 46 | 0.01× |
| Rhode Island | 45 | 0.02× |
| Maine | 45 | 0.02× |
| Vermont | 44 | 0.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 3.06× | Home & Garden |
| Israel | 1.78× | Travel & Leisure |
| Saving | 1.73× | Business & Career |
| WKRN-TV | 3.8× | Movies & TV |
| Elsword | 9.41× | Games |
| Goop | 3.02× | Internet & Social Media |
| Historic site | 2.38× | Arts & Culture |
| Governor of Michigan | 4.05× | Politics & Society |
| Wok | 3.09× | Food & Beverages |
| Vocal harmony | 2.07× | Music & Radio |
| Jeep Wagoneer | 2.56× | Cars & Mobility |
| Hipster | 4.24× | Politics & Society |
| Grinch | 1.76× | Movies & TV |
| Stamp collecting | 2.03× | Home & Garden |
| Graham Greene | 2.45× | Literature |
| Home staging | 2.09× | Home & Garden |
| Cherish (group) | 4.26× | Music & Radio |
| Jack White | 1.85× | Movies & TV |
| El Paso County, Colorado | 4.82× | Travel & Leisure |
| Fairy godmother | 2.77× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.27 |
| Family Orientation | CONSERVATISM | 1.26 |
| DIY Mentality | THRILL | 1.23 |
| Price Sensitivity | PREMIUM | 1.2 |
| Community Orientation | OPEN | 1.19 |
| Career Orientation | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 99.9% |
| Germany | 0.1% |
| Italy | 0.0% |
See Super 1 Foods audiences in other countries
More Supermarket audiences in United States
- Walmart (94,971,264)
- Costco (72,175,459)
- Whole Foods Market (63,309,537)
- Aldi (62,997,749)
- J. C. Penney (37,630,906)
Frequently asked questions
How many fans does Super 1 Foods have in United States?
Super 1 Foods has an estimated audience of 790,184 people in United States, concentrated in Louisiana and Texas.
What is the gender split and age of Super 1 Foods fans?
81.4% of Super 1 Foods fans are female, 18.6% are male, with an average age of 42.9 years.
Which brands do Super 1 Foods fans like most?
Super 1 Foods fans show strongest brand affinity for Pillow (3.06×), Israel (1.78×), and Saving (1.73×) over the country average.
Where do Super 1 Foods fans live in United States?
Super 1 Foods fans in United States are most concentrated in Louisiana (reach 230,314), Texas (reach 83,609), and Idaho (reach 34,185). These three regions account for the largest share of the active audience.
What other brands do Super 1 Foods fans also like?
Beyond Super 1 Foods itself, the audience over-indexes on Israel (1.78×), Saving (1.73×), WKRN-TV (3.8×), and Elsword (9.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Super 1 Foods. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.