Rascasse Audience Intelligence

Surfing Fan Demographics in United States

Surfing has an estimated audience of 9.4M people in United States.

#64among Sport in United States
#2418among topics in United States
#313in Sports

The average Surfing fan in United States is 42.1 years old, more female, and lives primarily in California.

By number of fans, Surfing ranks #65 among the 803 objects in Sport in United States — 0.7× the group median.

Its fans are 3.7 years older than the group average of 38.4.

Women make up 55.7% of the fan base, 14.2 percentage points more than the group average.

Compared with the other 802 objects in Sport, Surfing fans stand out for their interest in Surfboard, Princess Polly and Snowboard.

Most fans live in California, Florida, New York.

Top affinities include Surfboard, Paddleboarding, Princess Polly, with strongest over-indexing on Surfboard (2.86× the country average).

Demographically, the Surfing audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Sustainability, Risk Appetite.

The typical Surfing fan in United States is more female, around 42.1 years old, with strong Sustainability tendencies and a notable affinity for Surfboard.

Category: Sports · Type: Topic · Subtype: Sport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
9.4M
in United States
Gender
55.7%♀
44.3% male
Age
42.1
average years
Country rank
#3851
among all objects in United States
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Surfing fans

55.7% are female, 44.3% are male, average age 42.1.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Surfing audience in United States
MetricValue
Female55.7%
Male44.3%
Average age42.1
Estimated audience size9.4M
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Surfing audience in United States
Age bracketShare%
16-2414%
25-3419%
35-4420%
45-5423%
55+24%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Surfing audience comes from United States.

Worldwide audience distribution share by country for Surfing
CountryShare
United States21.1%
Japan7.3%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Surfing fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K7.68×
02New Hampshire~100K3.31×
03California~2M1.84×
04Maryland~300K1.62×
05Massachusetts~200K1.18×
06Washington~300K1.17×
07Maine~40K1.17×
08Utah~100K1.15×
09Florida~700K1.09×
10Oregon~100K1.05×
11Rhode Island~30K1.05×
12New Jersey~300K1.02×
13Wyoming~20K0.99×
14New York~500K0.95×
15Delaware~30K0.95×
16Alaska~20K0.94×
17Idaho~50K0.92×
18Washington, District of Columbia~20K0.89×
19North Carolina~300K0.87×
20Indiana~200K0.87×
21South Carolina~100K0.86×
22Montana~30K0.86×
23Virginia~200K0.85×
24Colorado~100K0.83×
25Arizona~200K0.81×
26South Dakota~20K0.81×
27Connecticut~80K0.80×
28Texas~500K0.77×
29North Dakota~20K0.75×
30Nevada~70K0.74×
31Kansas~60K0.74×
32Nebraska~40K0.73×
33Pennsylvania~200K0.69×
34Illinois~200K0.68×
35Louisiana~90K0.68×
36Georgia~200K0.66×
37New Mexico~40K0.66×
38Oklahoma~70K0.65×
39Mississippi~50K0.65×
40Iowa~60K0.64×
41West Virginia~30K0.64×
42Minnesota~100K0.63×
43Arkansas~50K0.63×
44Kentucky~80K0.61×
45Wisconsin~100K0.60×
46Michigan~200K0.59×
47Missouri~100K0.56×
48Alabama~80K0.56×
49Ohio~200K0.53×
50Tennessee~100K0.53×
Fig. 06

Affinity by region

Affinity by region — Surfing, United States
0.53×1.00×7.68×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Surfing audience vs. the country average
#·InterestCategoryAffinity×
01SurfboardSports2.86×
02PaddleboardingSports2.76×
03Princess PollyFashion & Accessoires2.61×
04WindsurfingSports2.60×
05WakeboardingSports2.40×
06Standup paddleboardingSports2.39×
07SnowboardSports2.31×
08Winter sportSports1.82×
09Free PeopleFashion & Accessoires1.76×
10Outdoor enthusiastSports1.65×
11REIFashion & Accessoires1.63×
12LivemusicMusic & Radio1.61×
13Trophy huntingSports1.60×
14Nature photographyTechnology & Electronics1.60×
15BoatingTravel & Leisure1.58×
16AnthropologieShopping1.58×
17Golf equipmentSports1.58×
18Self-loveHealth1.57×
19Millie Bobby BrownMovies & TV1.57×
20Adventure travelTravel & Leisure1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Surfing audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Surfing audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.32×
Risk AppetiteTHRILL1.28×
Design AffinityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Surfing audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
Career OrientationPOWER0.81×
PatriotismCONSERVATISM0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Surfing over the last 12 months. Modelled, not counted; people interested in several topics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/surfing-1632” · Methodology