Surfing Audience in United States

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Surfing has an estimated audience of 9,350,686 people in United States. 55.7% are female, 44.3% are male, average age 41.4. Top regions: California, Florida, Texas. Top brand affinities: Outdoor enthusiast, Boating, REI, Livemusic, Self-love.

The average Surfing fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Outdoor enthusiast, Boating, REI, with strongest over-indexing on Outdoor enthusiast (1.65× the country average). Demographically, the Surfing audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Surfing fans

Demographic split for Surfing audience in United States
MetricValue
Female55.7%
Male44.3%
Average age41.4
Estimated audience size9,350,686

Audience persona

The typical Surfing fan in United States is more female, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Outdoor enthusiast.

Top regions in United States

Top regions ranked by reach for Surfing in United States
RegionReachAffinity
California1,995,1381.94×
Florida736,5681.16×
Texas632,3330.79×
New York514,7570.99×
Hawaii367,4689.14×
Maryland250,6071.56×
North Carolina239,0890.85×
New Jersey231,3550.97×
Washington229,6261.22×
Massachusetts228,5491.24×
Illinois217,4760.7×
Pennsylvania206,5050.66×
Virginia191,3390.84×
Georgia185,4630.64×
Arizona173,9380.91×
Indiana145,8700.85×
Ohio141,9550.49×
Michigan136,7570.56×
New Hampshire123,4753.35×
Colorado120,9980.82×
Oregon116,2451.08×
South Carolina115,7110.82×
Utah97,0621.16×
Tennessee90,8160.48×
Missouri78,7760.52×
Minnesota76,0270.57×
Louisiana73,5890.61×
Wisconsin73,3040.52×
Connecticut70,4230.75×
Nevada64,3690.71×
Alabama60,7200.46×
Kentucky59,4040.51×
Oklahoma57,9200.56×
Kansas45,5620.62×
Iowa43,2540.56×
Idaho41,2680.88×
Arkansas39,3560.51×
Maine38,4431.15×
Mississippi37,3850.49×
Rhode Island30,9431.04×
Nebraska30,1550.64×
Washington, District of Columbia26,7990.95×
New Mexico23,8410.51×
Delaware22,0540.85×
West Virginia19,0890.44×
Montana18,6230.72×
Alaska14,3310.72×
South Dakota14,1690.66×
Vermont11,3780.69×
North Dakota9,3220.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Surfing audience
BrandAffinityCategory
Outdoor enthusiast1.65×Sports
Boating1.58×Travel & Leisure
REI1.63×Fashion & Accessoires
Livemusic1.61×Music & Radio
Self-love1.57×Health
Snowboard2.31×Sports
Paddleboarding2.76×Sports
Surfboard2.86×Sports
Adventure travel1.51×Travel & Leisure
Winter sport1.82×Sports
Golf equipment1.58×Sports
Wakeboarding2.4×Sports
Trophy hunting1.6×Sports
Standup paddleboarding2.39×Sports
Windsurfing2.6×Sports
Nature photography1.6×Technology & Electronics
Turkey hunting1.56×Sports
Anthropologie1.58×Shopping
Landscape photography1.73×Technology & Electronics
Skiing1.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Surfing audience
TraitClusterScore
SustainabilityBALANCE1.72
Luxury OrientationPREMIUM1.44
LGBTQ+ IdentityOPEN1.42
Sports ActivityPOWER1.42
Design AffinityPREMIUM1.36
Risk AppetiteTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Surfing
CountryShare
United States19.7%
Japan6.8%
Italy4.5%

See Surfing audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Surfing have in United States?

Surfing has an estimated audience of 9,350,686 people in United States, concentrated in California and Florida.

What is the gender split and age of Surfing fans?

55.7% of Surfing fans are female, 44.3% are male, with an average age of 41.4 years.

Which brands do Surfing fans like most?

Surfing fans show strongest brand affinity for Outdoor enthusiast (1.65×), Boating (1.58×), and REI (1.63×) over the country average.

Where do Surfing fans live in United States?

Surfing fans in United States are most concentrated in California (reach 1,995,138), Florida (reach 736,568), and Texas (reach 632,333). These three regions account for the largest share of the active audience.

What other brands do Surfing fans also like?

Beyond Surfing itself, the audience over-indexes on Boating (1.58×), REI (1.63×), Livemusic (1.61×), and Self-love (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Surfing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.