Rascasse Audience Intelligence

Surfing Audience in United States

A data profile of the people who buy, follow and care about Surfing in United States — modelled from more than twelve digital signal sources. Surfing has an estimated audience of 9,350,686 people in United States.

#55among Sport in United States#2417among Topic in United States#310in Sports

The average Surfing fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Outdoor enthusiast, Boating, REI, with strongest over-indexing on Outdoor enthusiast (1.65× the country average).

Demographically, the Surfing audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Surfing fan in United States is more female, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Outdoor enthusiast.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Surfing profile in United States.

Audience size
9.4M
in United States
Gender
55.7%♀
44.3% male
Age
41.4
average years
Country rank
#3830
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Surfing fans

55.7% are female, 44.3% are male, average age 41.4.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Surfing audience in United States
MetricValue
Female55.7%
Male44.3%
Average age41.4
Estimated audience size9,350,686
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Surfing audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Surfing audience comes from United States.

Worldwide audience distribution share by country for Surfing
CountryShare
United States19.6%
Japan6.8%
Italy4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Surfing audience in United States is strongest.

Fig. 05

Top regions by affinity

Surfing fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K7.68×
02New Hampshire~100K3.31×
03California~2M1.84×
04Maryland~300K1.62×
05Massachusetts~200K1.18×
06Washington~200K1.17×
07Maine~40K1.17×
08Utah~100K1.15×
09Florida~700K1.09×
10Oregon~100K1.05×
11Rhode Island~30K1.05×
12New Jersey~200K1.02×
13Wyoming~10K0.99×
14New York~500K0.95×
15Delaware~20K0.95×
16Alaska~20K0.94×
17Idaho~40K0.92×
18Washington, District of Columbia~30K0.89×
19North Carolina~200K0.87×
20Indiana~100K0.87×
21South Carolina~100K0.86×
22Montana~20K0.86×
23Virginia~200K0.85×
24Colorado~100K0.83×
25Arizona~200K0.81×
26South Dakota~20K0.81×
27Connecticut~70K0.80×
28Texas~600K0.77×
29North Dakota~10K0.75×
30Nevada~70K0.74×
31Kansas~50K0.74×
32Nebraska~30K0.73×
33Pennsylvania~200K0.69×
34Illinois~200K0.68×
35Louisiana~80K0.68×
36Georgia~200K0.66×
37New Mexico~30K0.66×
38Oklahoma~70K0.65×
39Mississippi~50K0.65×
40Iowa~50K0.64×
41West Virginia~30K0.64×
42Minnesota~80K0.63×
43Arkansas~50K0.63×
44Kentucky~70K0.61×
45Wisconsin~80K0.60×
46Michigan~100K0.59×
47Missouri~80K0.56×
48Alabama~70K0.56×
49Ohio~200K0.53×
50Tennessee~100K0.53×
Fig. 06

Affinity by region

Affinity by region — Surfing, United States
0.53×1.00×7.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Surfing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Surfing audience
#·InterestCategoryAffinity×
01Red Bull RecordsMusic & Radio5.74×
02SurfboardSports2.86×
03PaddleboardingSports2.76×
04WindsurfingSports2.60×
05WakeboardingSports2.40×
06Standup paddleboardingSports2.39×
07SnowboardSports2.31×
08Winter sportSports1.82×
09Landscape photographyTechnology & Electronics1.73×
10Outdoor enthusiastSports1.65×
11REIFashion & Accessoires1.63×
12LivemusicMusic & Radio1.61×
13Trophy huntingSports1.60×
14Nature photographyTechnology & Electronics1.60×
15BoatingTravel & Leisure1.58×
16Golf equipmentSports1.58×
17AnthropologieShopping1.58×
18Self-loveHealth1.57×
19Turkey huntingSports1.56×
20Adventure travelTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Surfing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Surfing audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.32×
Risk AppetiteTHRILL1.28×
Design AffinityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Surfing audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
Career OrientationPOWER0.81×
PatriotismCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Surfing have in United States?

Surfing has an estimated audience of 9,350,686 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Surfing fans?

55.7% of Surfing fans are female, 44.3% are male, with an average age of 41.4 years.

03

Which brands do Surfing fans like most?

Surfing fans show strongest brand affinity for Outdoor enthusiast (1.65×), Boating (1.58×), and REI (1.63×) over the country average.

04

Where do Surfing fans live in United States?

Surfing fans in United States are most concentrated in California (reach ~2M), Florida (reach ~700K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Surfing fans also like?

Beyond Surfing itself, the audience over-indexes on Boating (1.58×), REI (1.63×), Livemusic (1.61×), and Self-love (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Surfing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Surfing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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