Sweet tea Audience in United States

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Sweet tea has an estimated audience of 1,736,820 people in United States. 78.6% are female, 21.4% are male, average age 44.0. Top regions: Texas, California, Florida. Top brand affinities: Pillow, Whataburger, Layne Staley, edureka, Hattiesburg, Mississippi.

The average Sweet tea fan in United States is 44.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Pillow, Whataburger, Layne Staley, with strongest over-indexing on Pillow (2.11× the country average). Demographically, the Sweet tea audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Sweet tea fans

Demographic split for Sweet tea audience in United States
MetricValue
Female78.6%
Male21.4%
Average age44.0
Estimated audience size1,736,820

Audience persona

The typical Sweet tea fan in United States is more female, around 44.0 years old, with strong Family Orientation tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Sweet tea in United States
RegionReachAffinity
Texas231,8851.55×
California218,1811.14×
Florida111,8380.95×
Georgia100,7871.88×
North Carolina86,7651.66×
Ohio55,1991.03×
New York51,9400.54×
Tennessee51,7141.48×
Virginia51,2221.21×
Illinois50,0310.86×
South Carolina45,4451.74×
Alabama41,5791.71×
Pennsylvania39,8660.68×
Indiana38,0341.2×
Louisiana37,0581.65×
Michigan33,3630.73×
Missouri32,4371.16×
Mississippi32,1892.25×
Maryland31,3541.05×
New Jersey31,2780.71×
Kentucky27,8811.28×
Washington27,7470.8×
Oklahoma27,2791.41×
Arizona27,0700.76×
Kansas26,7091.95×
Arkansas23,9681.68×
Oregon23,0511.16×
Colorado20,6680.76×
Nevada16,6520.99×
Massachusetts16,3700.48×
Wisconsin15,6490.6×
Minnesota15,2900.61×
West Virginia12,9411.6×
Iowa11,5500.81×
Utah9,1650.59×
Connecticut8,6000.49×
New Mexico8,5690.98×
Idaho6,4190.74×
Nebraska6,1970.71×
Hawaii5,0810.68×
Washington, District of Columbia4,1290.79×
Delaware3,9130.82×
Montana3,0730.64×
New Hampshire2,9110.43×
Alaska2,7590.74×
Maine2,7480.44×
North Dakota2,6330.74×
South Dakota2,3080.57×
Rhode Island2,2300.4×
Wyoming1,8020.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sweet tea audience
BrandAffinityCategory
Pillow2.11×Home & Garden
Whataburger1.6×Food & Beverages
Layne Staley2.51×Music & Radio
edureka13.62×Business & Career
Hattiesburg, Mississippi2.9×Travel & Leisure
Hebe1.78×Home & Garden
Brunello Cucinelli2.06×Fashion & Accessoires
English literature1.8×Literature
Janitor1.61×Home & Garden
WKRN-TV1.54×Movies & TV
International University of Business Agriculture and Technology2.41×Business & Career
Gaelic football1.53×Sports
New Era (Namibia)1.67×News
Vacaville, California2.17×Travel & Leisure
Isometric exercise1.62×Sports
Certified diabetes educator2.45×Business & Career
The Haunted2.12×Music & Radio
CACI2.75×Technology & Electronics
Further education1.71×Kids & Family
Creative Machine Embroidery3.28×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sweet tea audience
TraitClusterScore
Family OrientationCONSERVATISM1.46
Price SensitivityPREMIUM1.37
PatriotismCONSERVATISM1.33
SpiritualityBALANCE1.32
CreativityOPEN1.3
Community OrientationOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Sweet tea
CountryShare
United States79.7%
Taiwan6.5%
Japan2.6%

See Sweet tea audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Sweet tea have in United States?

Sweet tea has an estimated audience of 1,736,820 people in United States, concentrated in Texas and California.

What is the gender split and age of Sweet tea fans?

78.6% of Sweet tea fans are female, 21.4% are male, with an average age of 44.0 years.

Which brands do Sweet tea fans like most?

Sweet tea fans show strongest brand affinity for Pillow (2.11×), Whataburger (1.6×), and Layne Staley (2.51×) over the country average.

Where do Sweet tea fans live in United States?

Sweet tea fans in United States are most concentrated in Texas (reach 231,885), California (reach 218,181), and Florida (reach 111,838). These three regions account for the largest share of the active audience.

What other brands do Sweet tea fans also like?

Beyond Sweet tea itself, the audience over-indexes on Whataburger (1.6×), Layne Staley (2.51×), edureka (13.62×), and Hattiesburg, Mississippi (2.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweet tea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.