Synthetic oil Audience in United States

Synthetic oil has an estimated audience of 700,191 people in United States. 23.1% are female, 76.9% are male, average age 43.4. Top regions: Texas, California, Florida. Top brand affinities: Google News, AccuWeather, Petronas, StubHub, Clint Eastwood.

The average Synthetic oil fan in United States is 43.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Google News, AccuWeather, Petronas, with strongest over-indexing on Google News (19.03× the country average). Demographically, the Synthetic oil audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Risk Appetite, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Synthetic oil fans

Demographic split for Synthetic oil audience in United States
MetricValue
Female23.1%
Male76.9%
Average age43.4
Estimated audience size700,191

Audience persona

The typical Synthetic oil fan in United States is more male, around 43.4 years old, with strong Risk Appetite tendencies and a notable affinity for Google News.

Top regions in United States

Top regions ranked by reach for Synthetic oil in United States
RegionReachAffinity
Texas83,3711.38×
California80,8681.05×
Florida57,9961.22×
New York36,8100.94×
Illinois30,2321.3×
Georgia25,3711.18×
North Carolina24,7601.18×
Pennsylvania23,0800.98×
New Jersey21,9981.24×
Ohio21,6331×
Virginia19,4671.14×
Michigan18,9851.04×
Arizona16,6321.16×
Tennessee15,1801.08×
Massachusetts14,8031.07×
Indiana14,1821.11×
Washington12,6390.9×
Maryland12,3351.02×
South Carolina11,4581.09×
Wisconsin11,1601.06×
Alabama11,1321.14×
Missouri10,8850.96×
Louisiana10,4061.15×
Minnesota10,3211.03×
Colorado10,3210.94×
Kentucky9,0481.03×
Oklahoma8,0771.04×
Connecticut7,6521.09×
Oregon7,3730.92×
Nevada7,2071.06×
Mississippi6,3961.11×
Utah5,6620.9×
Arkansas5,5060.95×
Kansas5,3290.97×
Iowa5,1790.9×
New Mexico3,7351.06×
Nebraska3,2280.92×
West Virginia3,1300.96×
Idaho3,1160.89×
Hawaii2,3530.78×
New Hampshire2,3320.85×
Rhode Island2,2521.01×
Maine2,1640.86×
Delaware1,9000.98×
Montana1,5630.8×
North Dakota1,5021.04×
Washington, District of Columbia1,2880.61×
South Dakota1,2150.75×
Alaska1,1680.78×
Wyoming8590.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Synthetic oil audience
BrandAffinityCategory
Google News19.03×News
AccuWeather15.97×Home & Garden
Petronas159.24×Cars & Mobility
StubHub15.69×Travel & Leisure
Clint Eastwood12.71×Movies & TV
PSV Eindhoven48.91×Sports
Indianapolis Motor Speedway18.74×Sports
AutoZone5.31×Cars & Mobility
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.52×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Day trading14.45×Business & Career
Idris Elba15.39×Movies & TV
Michelle Pfeiffer13.09×Movies & TV
Telegram14.54×Internet & Social Media
Liam Neeson11.19×Movies & TV
Choice Hotels18.11×Travel & Leisure
Aruba18.99×Travel & Leisure
Rebecca Ferguson16.65×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Synthetic oil audience
TraitClusterScore
Risk AppetiteTHRILL2.67
Need for SecurityCONSERVATISM1.89
Quality AwarenessPREMIUM1.6
Career OrientationPOWER1.57
Family OrientationCONSERVATISM1.56
LGBTQ+ IdentityOPEN1.42

Worldwide distribution

Worldwide audience distribution share by country for Synthetic oil
CountryShare
United States48.3%
Myanmar12.7%
Taiwan9.1%

See Synthetic oil audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Synthetic oil have in United States?

Synthetic oil has an estimated audience of 700,191 people in United States, concentrated in Texas and California.

What is the gender split and age of Synthetic oil fans?

23.1% of Synthetic oil fans are female, 76.9% are male, with an average age of 43.4 years.

Which brands do Synthetic oil fans like most?

Synthetic oil fans show strongest brand affinity for Google News (19.03×), AccuWeather (15.97×), and Petronas (159.24×) over the country average.

Where do Synthetic oil fans live in United States?

Synthetic oil fans in United States are most concentrated in Texas (reach 83,371), California (reach 80,868), and Florida (reach 57,996). These three regions account for the largest share of the active audience.

What other brands do Synthetic oil fans also like?

Beyond Synthetic oil itself, the audience over-indexes on AccuWeather (15.97×), Petronas (159.24×), StubHub (15.69×), and Clint Eastwood (12.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Synthetic oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.