Rascasse Audience Intelligence

Synthetic oil Audience in United States

A data profile of the people who buy, follow and care about Synthetic oil in United States — modelled from more than twelve digital signal sources. Synthetic oil has an estimated audience of 700,191 people in United States.

#43among Spice in United States#10053among Topic in United States#1650in Food & Beverages

The average Synthetic oil fan in United States is 43.4 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Petronas, Carcare, Motor oil, with strongest over-indexing on Petronas (98.13× the country average).

Demographically, the Synthetic oil audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Synthetic oil fan in United States is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Petronas.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Synthetic oil profile in United States.

Audience size
700K
in United States
Gender
23.1%♀
76.9% male
Age
43.4
average years
Country rank
#29906
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Synthetic oil fans

23.1% are female, 76.9% are male, average age 43.4.

Fig. 02

Gender split

23.1%
Female
76.9%
Male
Demographic split for Synthetic oil audience in United States
MetricValue
Female23.1%
Male76.9%
Average age43.4
Estimated audience size700,191
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Synthetic oil audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3917%
40-4923%
50+31%
Fig. 04

Worldwide distribution

48.1%

of the worldwide Synthetic oil audience comes from United States.

Worldwide audience distribution share by country for Synthetic oil
CountryShare
United States48.1%
Myanmar12.7%
Taiwan9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Synthetic oil audience in United States is strongest.

Fig. 05

Top regions by affinity

Synthetic oil fans by region: top regions in United States
#RegionReachAffinity×
01Texas~80K1.33×
02Illinois~30K1.20×
03North Carolina~20K1.16×
04Florida~50K1.15×
05New Jersey~20K1.15×
06Louisiana~10K1.14×
07Mississippi~7K1.14×
08Georgia~20K1.13×
09Arizona~20K1.13×
10Alabama~10K1.12×
11Virginia~20K1.10×
12South Carolina~10K1.08×
13Maryland~10K1.07×
14Connecticut~8K1.07×
15Wisconsin~10K1.06×
16New Mexico~4K1.06×
17Tennessee~10K1.05×
18Indiana~10K1.05×
19Massachusetts~10K1.04×
20Minnesota~10K1.04×
21California~80K1.03×
22Oklahoma~8K1.03×
23Rhode Island~2K1.03×
24North Dakota~1K1.03×
25Kentucky~9K1.02×
26Nevada~7K1.02×
27Pennsylvania~20K1.01×
28West Virginia~3K1.01×
29Delaware~2K1.01×
30Michigan~20K1.00×
31Kansas~5K1.00×
32Ohio~20K0.99×
33Arkansas~6K0.98×
34Missouri~10K0.96×
35Oregon~8K0.96×
36Nebraska~3K0.94×
37Alaska~1K0.94×
38Idaho~3K0.93×
39Utah~6K0.92×
40Iowa~5K0.92×
41New Hampshire~3K0.92×
42Montana~2K0.92×
43South Dakota~1K0.92×
44Maine~2K0.91×
45Colorado~10K0.90×
46Washington~10K0.88×
47New York~30K0.87×
48Hawaii~3K0.86×
49Vermont~1K0.86×
50Washington, District of Columbia~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Synthetic oil, United States
0.78×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Synthetic oil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Synthetic oil audience
#·InterestCategoryAffinity×
01PetronasCars & Mobility98.13×
02BiscuitvilleFood & Beverages20.00×
03CarcareCars & Mobility11.78×
04TexacoCars & Mobility10.39×
05Mercedes AMG Petronas F1Sports10.16×
06Motor oilCars & Mobility9.57×
07Acura MDXCars & Mobility9.37×
08Big O TiresShopping7.71×
09Valvoline Instant Oil ChangeCars & Mobility6.42×
10Discount TireShopping4.73×
11O'Reilly Auto PartsCars & Mobility4.48×
12Automobile repair shopCars & Mobility4.28×
13Advance Auto PartsCars & Mobility4.27×
14AutoZoneCars & Mobility3.61×
15Ace HardwareHome & Garden2.60×
167-ElevenShopping2.56×
17The UPS StoreShopping2.37×
18MenardsHome & Garden2.29×
19Used carCars & Mobility2.28×
20T-MobileTechnology & Electronics1.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Synthetic oil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Synthetic oil audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.18×
Career OrientationPOWER1.86×
PatriotismCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Synthetic oil audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.62×
Design AffinityPREMIUM0.62×
CreativityOPEN0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Synthetic oil have in United States?

Synthetic oil has an estimated audience of 700,191 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Synthetic oil fans?

23.1% of Synthetic oil fans are female, 76.9% are male, with an average age of 43.4 years.

03

Which brands do Synthetic oil fans like most?

Synthetic oil fans show strongest brand affinity for Petronas (98.13×), Carcare (11.78×), and Motor oil (9.57×) over the country average.

04

Where do Synthetic oil fans live in United States?

Synthetic oil fans in United States are most concentrated in Texas (reach ~80K), California (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Synthetic oil fans also like?

Beyond Synthetic oil itself, the audience over-indexes on Carcare (11.78×), Motor oil (9.57×), AutoZone (3.61×), and Discount Tire (4.73×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Synthetic oil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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