Rascasse Audience Intelligence

Tabasco sauce Audience in United States

A data profile of the people who buy, follow and care about Tabasco sauce in United States — modelled from more than twelve digital signal sources. Tabasco sauce has an estimated audience of 378,633 people in United States.

#56among Spice in United States#12540among Topic in United States#2244in Food & Beverages

The average Tabasco sauce fan in United States is 36.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Panda Express, Subway, with strongest over-indexing on Pizza Hut (4.12× the country average).

Demographically, the Tabasco sauce audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tabasco sauce fan in United States is more male, around 36.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tabasco sauce profile in United States.

Audience size
379K
in United States
Gender
44.2%♀
55.8% male
Age
36.4
average years
Country rank
#42834
Topic in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tabasco sauce fans

44.2% are female, 55.8% are male, average age 36.4.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Tabasco sauce audience in United States
MetricValue
Female44.2%
Male55.8%
Average age36.4
Estimated audience size378,633
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Tabasco sauce audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3921%
40-4921%
50+12%
Fig. 04

Worldwide distribution

29.5%

of the worldwide Tabasco sauce audience comes from United States.

Worldwide audience distribution share by country for Tabasco sauce
CountryShare
United States29.5%
Australia8.9%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tabasco sauce audience in United States is strongest.

Fig. 05

Top regions by affinity

Tabasco sauce fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~9K1.88×
02New Mexico~2K1.21×
03Texas~40K1.13×
04Hawaii~2K1.12×
05Oklahoma~5K1.10×
06Kansas~3K1.09×
07Nebraska~2K1.07×
08Alabama~6K1.06×
09Arkansas~3K1.06×
10Mississippi~3K1.04×
11Alaska<1K1.04×
12Iowa~3K1.03×
13South Dakota<1K1.03×
14North Dakota<1K1.03×
15Montana~1K1.02×
16Missouri~6K1.01×
17Colorado~6K1.01×
18Minnesota~5K1.01×
19Illinois~10K1.00×
20Arizona~8K1.00×
21Tennessee~8K1.00×
22Idaho~2K1.00×
23Maine~1K0.99×
24Massachusetts~7K0.98×
25Utah~3K0.98×
26Indiana~7K0.97×
27Kentucky~5K0.97×
28Oregon~4K0.97×
29Wisconsin~5K0.96×
30Nevada~4K0.96×
31Georgia~10K0.95×
32Washington~7K0.95×
33West Virginia~2K0.95×
34Vermont<1K0.95×
35North Carolina~10K0.94×
36Maryland~6K0.94×
37Delaware<1K0.94×
38Ohio~10K0.93×
39Michigan~9K0.93×
40Virginia~9K0.92×
41Connecticut~3K0.92×
42New York~20K0.91×
43New Jersey~9K0.91×
44New Hampshire~1K0.91×
45Pennsylvania~10K0.90×
46California~40K0.89×
47Florida~20K0.89×
48South Carolina~5K0.88×
49Rhode Island~1K0.88×
50Washington, District of Columbia<1K0.88×
Fig. 06

Affinity by region

Affinity by region — Tabasco sauce, United States
0.88×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tabasco sauce audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tabasco sauce audience
#·InterestCategoryAffinity×
01TabascoFood & Beverages33.08×
02Weber GrillsHome & Garden11.82×
03Kelly OsbourneMusic & Radio6.21×
04Weather forecastingHome & Garden5.22×
05FedExBusiness & Career4.71×
06Panda ExpressFood & Beverages4.57×
07Potato chipFood & Beverages4.39×
08Pizza HutFood & Beverages4.12×
09SubwayFood & Beverages3.96×
10Renewable energyBusiness & Career3.93×
11Sustainable energyHome & Garden3.78×
12Five GuysFood & Beverages3.36×
13Solar energyHome & Garden3.14×
14Domino's PizzaFood & Beverages3.02×
15Discount storesShopping2.92×
16WingstopFood & Beverages2.88×
17McDonald'sFood & Beverages2.79×
18Mortgage loansBusiness & Career2.69×
19BarbecueFood & Beverages1.88×
20PinterestInternet & Social Media1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tabasco sauce audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tabasco sauce audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.57×
PatriotismCONSERVATISM1.89×
Healthy LifestyleBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tabasco sauce audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.72×
Design AffinityPREMIUM0.77×
Luxury OrientationPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tabasco sauce have in United States?

Tabasco sauce has an estimated audience of 378,633 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tabasco sauce fans?

44.2% of Tabasco sauce fans are female, 55.8% are male, with an average age of 36.4 years.

03

Which brands do Tabasco sauce fans like most?

Tabasco sauce fans show strongest brand affinity for Pizza Hut (4.12×), Panda Express (4.57×), and Subway (3.96×) over the country average.

04

Where do Tabasco sauce fans live in United States?

Tabasco sauce fans in United States are most concentrated in California (reach ~40K), Texas (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Tabasco sauce fans also like?

Beyond Tabasco sauce itself, the audience over-indexes on Panda Express (4.57×), Subway (3.96×), Tabasco (33.08×), and FedEx (4.71×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Tabasco sauce audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tabasco sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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