Tabasco sauce Audience in United States
Tabasco sauce has an estimated audience of 378,633 people in United States. 44.2% are female, 55.8% are male, average age 36.4. Top brand affinities: Kia Sportage, Tabasco, Panda Express, Wingstop, Honda HR-V.
Top brand affinities include Kia Sportage, Tabasco, Panda Express, with strongest over-indexing on Kia Sportage (31.97× the country average). Demographically, the Tabasco sauce audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Tabasco sauce fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 36.4 |
| Estimated audience size | 378,633 |
Audience persona
The typical Tabasco sauce fan in United States is more male, around 36.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Kia Sportage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kia Sportage | 31.97× | Cars & Mobility |
| Tabasco | 44.71× | Food & Beverages |
| Panda Express | 5.68× | Food & Beverages |
| Wingstop | 4.62× | Food & Beverages |
| Honda HR-V | 21.32× | Cars & Mobility |
| Livemusic | 4.09× | Music & Radio |
| Little Caesars | 3.86× | Food & Beverages |
| Pre-school playgroup | 23.24× | Kids & Family |
| Buffalo Wild Wings | 3.28× | Food & Beverages |
| Applebee's | 4.26× | Food & Beverages |
| Google Maps | 2.3× | Internet & Social Media |
| Pizza Hut | 2.4× | Food & Beverages |
| Del Taco | 7.09× | Food & Beverages |
| Capital One | 2.29× | Business & Career |
| Jeep Grand Cherokee | 6.18× | Cars & Mobility |
| KFC | 3.09× | Food & Beverages |
| Five Guys | 3.93× | Food & Beverages |
| Indeed.com | 2.23× | Business & Career |
| Texas Roadhouse | 2.14× | Food & Beverages |
| Take-out | 2.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.85 |
| Indulgence | JOY | 1.81 |
| Convenience Orientation | PREMIUM | 1.7 |
| Patriotism | CONSERVATISM | 1.57 |
| Urban Lifestyle | OPEN | 1.5 |
| Need for Security | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| Australia | 8.9% |
| Germany | 6.2% |
See Tabasco sauce audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tabasco sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.