Tabasco sauce Audience in United States
Tabasco sauce has an estimated audience of 378,633 people in United States. 44.2% are female, 55.8% are male, average age 36.4. Top brand affinities: Elsword, MK, Dog breed, Regional styles of Mexican music, Staycation.
Top brand affinities include Elsword, MK, Dog breed, with strongest over-indexing on Elsword (31.97× the country average). Demographically, the Tabasco sauce audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Tabasco sauce fans
| Metric | Value |
|---|---|
| Female | 44.2% |
| Male | 55.8% |
| Average age | 36.4 |
| Estimated audience size | 378,633 |
Audience persona
The typical Tabasco sauce fan in United States is more male, around 36.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 31.97× | Games |
| MK | 7.44× | Music & Radio |
| Dog breed | 1.57× | Pets & Animals |
| Regional styles of Mexican music | 2.88× | Music & Radio |
| Staycation | 2.99× | Home & Garden |
| Unique Gifts | 2.13× | Shopping |
| John Havlicek | 13.16× | Sports |
| Nebraska | 2.28× | Travel & Leisure |
| Ken Burns | 5.8× | Movies & TV |
| Pillow | 1.69× | Home & Garden |
| Swanson | 8.26× | Health |
| Superintendent (education) | 7.64× | Business & Career |
| 3D printing | 1.79× | Technology & Electronics |
| Birthday Gifts | 2.27× | Kids & Family |
| Kendra Scott | 2.06× | Fashion & Accessoires |
| CACI | 11.28× | Technology & Electronics |
| Karbala | 5.73× | Travel & Leisure |
| JDSU | 1.8× | Business & Career |
| Electrolyte | 2.72× | Health |
| Winemaking | 2.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.85 |
| Indulgence | JOY | 1.81 |
| Convenience Orientation | PREMIUM | 1.7 |
| Patriotism | CONSERVATISM | 1.57 |
| Urban Lifestyle | OPEN | 1.5 |
| Need for Security | CONSERVATISM | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| Australia | 8.9% |
| Germany | 6.2% |
See Tabasco sauce audiences in other countries
More Spice audiences in United States
- Sugar (50,518,817)
- Herb (27,181,051)
- Honey (16,350,185)
- Chili pepper (8,826,210)
- Vanilla (8,641,025)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tabasco sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.