Tamale Audience in United States
Tamale has an estimated audience of 2,151,986 people in United States. 64.1% are female, 35.9% are male, average age 40.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Nationality, Google Home, The Historian.
The average Tamale fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Nationality, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Tamale audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Tamale fans
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 40.8 |
| Estimated audience size | 2,151,986 |
Audience persona
The typical Tamale fan in United States is more female, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Keene, New Hampshire.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 357,492 | 1.51× |
| Texas | 311,161 | 1.68× |
| Florida | 157,024 | 1.08× |
| New York | 122,832 | 1.02× |
| Illinois | 102,772 | 1.43× |
| North Carolina | 79,327 | 1.23× |
| Georgia | 77,287 | 1.17× |
| Arizona | 65,869 | 1.5× |
| Pennsylvania | 58,409 | 0.81× |
| Washington | 55,981 | 1.3× |
| Ohio | 54,279 | 0.82× |
| Virginia | 53,212 | 1.02× |
| Michigan | 52,329 | 0.93× |
| New Jersey | 51,019 | 0.93× |
| Tennessee | 46,073 | 1.07× |
| Indiana | 42,635 | 1.08× |
| Colorado | 40,690 | 1.2× |
| Massachusetts | 37,027 | 0.87× |
| Maryland | 35,602 | 0.96× |
| Alabama | 33,306 | 1.11× |
| South Carolina | 32,581 | 1.01× |
| Missouri | 30,174 | 0.87× |
| Wisconsin | 29,110 | 0.9× |
| Nevada | 27,925 | 1.34× |
| Minnesota | 27,214 | 0.88× |
| Oregon | 26,634 | 1.08× |
| Oklahoma | 24,952 | 1.04× |
| Kentucky | 24,934 | 0.92× |
| Louisiana | 23,919 | 0.86× |
| Arkansas | 20,226 | 1.14× |
| Utah | 19,722 | 1.02× |
| Connecticut | 18,845 | 0.87× |
| Kansas | 17,444 | 1.03× |
| New Mexico | 17,423 | 1.61× |
| Iowa | 16,601 | 0.94× |
| Mississippi | 15,876 | 0.9× |
| Nebraska | 10,670 | 0.99× |
| Idaho | 9,918 | 0.92× |
| Hawaii | 8,270 | 0.89× |
| West Virginia | 6,808 | 0.68× |
| New Hampshire | 5,786 | 0.68× |
| Rhode Island | 5,630 | 0.82× |
| Washington, District of Columbia | 5,493 | 0.85× |
| Delaware | 5,276 | 0.89× |
| Maine | 5,225 | 0.68× |
| Alaska | 4,187 | 0.91× |
| South Dakota | 4,064 | 0.82× |
| Montana | 3,860 | 0.65× |
| North Dakota | 3,550 | 0.8× |
| Wyoming | 2,330 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 17.86× | Music & Radio |
| Nationality | 4.12× | Politics & Society |
| Google Home | 11.94× | Technology & Electronics |
| The Historian | 16.83× | Literature |
| Eurail | 16.92× | Cars & Mobility |
| Panama | 2.61× | Travel & Leisure |
| Unique Gifts | 1.56× | Shopping |
| Parral, Chihuahua | 8.96× | Travel & Leisure |
| edureka | 17.99× | Business & Career |
| Birthday Gifts | 1.51× | Kids & Family |
| Evan Tanner | 16.95× | Sports |
| Glasgow, Kentucky | 11.63× | Travel & Leisure |
| Mie goreng | 15.89× | Food & Beverages |
| charvel guitars | 13.02× | Music & Radio |
| El Hijo del Santo | 12.93× | Sports |
| Holly Hagan | 17.58× | Movies & TV |
| Étouffée | 9.41× | Food & Beverages |
| Dan Hardy | 11.75× | Sports |
| Guayas Province | 12.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.37 |
| Indulgence | JOY | 1.28 |
| Price Sensitivity | PREMIUM | 1.23 |
| Convenience Orientation | PREMIUM | 1.18 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Spirituality | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 45.1% |
| Mexico | 21.4% |
| Colombia | 4.4% |
See Tamale audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Tamale have in United States?
Tamale has an estimated audience of 2,151,986 people in United States, concentrated in California and Texas.
What is the gender split and age of Tamale fans?
64.1% of Tamale fans are female, 35.9% are male, with an average age of 40.8 years.
Which brands do Tamale fans like most?
Tamale fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.86×), and Nationality (4.12×) over the country average.
Where do Tamale fans live in United States?
Tamale fans in United States are most concentrated in California (reach 357,492), Texas (reach 311,161), and Florida (reach 157,024). These three regions account for the largest share of the active audience.
What other brands do Tamale fans also like?
Beyond Tamale itself, the audience over-indexes on Mathcore (17.86×), Nationality (4.12×), Google Home (11.94×), and The Historian (16.83×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tamale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.