Rascasse Audience Intelligence

Tamale Audience in United States

A data profile of the people who buy, follow and care about Tamale in United States — modelled from more than twelve digital signal sources. Tamale has an estimated audience of 2,151,986 people in United States.

#90among Dish in United States#6088among Topic in United States#818in Food & Beverages

The average Tamale fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Panda Express, Street food, Pizza Hut, with strongest over-indexing on Panda Express (2.66× the country average).

Demographically, the Tamale audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tamale fan in United States is more female, around 40.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Panda Express.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tamale profile in United States.

Audience size
2.2M
in United States
Gender
64.1%♀
35.9% male
Age
40.8
average years
Country rank
#13467
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tamale fans

64.1% are female, 35.9% are male, average age 40.8.

Fig. 02

Gender split

64.1%
Female
35.9%
Male
Demographic split for Tamale audience in United States
MetricValue
Female64.1%
Male35.9%
Average age40.8
Estimated audience size2,151,986
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Tamale audience in United States
Age bracketShare%
16-1914%
20-2918%
30-3924%
40-4925%
50+19%
Fig. 04

Worldwide distribution

45.0%

of the worldwide Tamale audience comes from United States.

Worldwide audience distribution share by country for Tamale
CountryShare
United States45.0%
Mexico21.3%
Colombia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tamale audience in United States is strongest.

Fig. 05

Top regions by affinity

Tamale fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~20K1.62×
02Texas~300K1.60×
03Illinois~100K1.44×
04California~300K1.43×
05Arizona~60K1.42×
06Nevada~30K1.30×
07Washington~50K1.26×
08North Carolina~80K1.19×
09Georgia~80K1.16×
10Arkansas~20K1.16×
11Colorado~40K1.15×
12Indiana~40K1.09×
13Oregon~30K1.09×
14Alabama~30K1.08×
15Nebraska~10K1.06×
16Oklahoma~20K1.04×
17South Carolina~30K1.03×
18Florida~100K1.02×
19Tennessee~40K1.02×
20Utah~20K1.02×
21Kansas~20K1.02×
22Virginia~50K1.01×
23New York~100K0.96×
24Kentucky~30K0.96×
25Alaska~4K0.96×
26New Jersey~50K0.95×
27Maryland~40K0.95×
28Iowa~20K0.94×
29Delaware~6K0.94×
30Michigan~50K0.92×
31Wisconsin~30K0.92×
32Mississippi~20K0.92×
33Idaho~10K0.92×
34South Dakota~5K0.91×
35Minnesota~30K0.88×
36Louisiana~20K0.88×
37Connecticut~20K0.88×
38Hawaii~8K0.88×
39Missouri~30K0.87×
40North Dakota~4K0.87×
41Massachusetts~40K0.85×
42Rhode Island~6K0.85×
43Washington, District of Columbia~5K0.83×
44Pennsylvania~60K0.82×
45Ohio~50K0.82×
46Wyoming~3K0.81×
47West Virginia~7K0.74×
48New Hampshire~6K0.72×
49Montana~4K0.71×
50Maine~5K0.70×
Fig. 06

Affinity by region

Affinity by region — Tamale, United States
0.70×1.00×1.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tamale audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tamale audience
#·InterestCategoryAffinity×
01Non-alcoholic beverageFood & Beverages3.38×
02Milwaukee BrewersSports3.17×
03Street foodFood & Beverages2.97×
04Mineral waterFood & Beverages2.97×
05Panda ExpressFood & Beverages2.66×
06WhataburgerFood & Beverages2.53×
07Microwave ovenHome & Garden2.47×
08PastryFood & Beverages2.44×
09Detroit TigersSports2.16×
10TicketmasterTravel & Leisure1.98×
11Spanish languagePolitics & Society1.95×
12Pizza HutFood & Beverages1.88×
13Discount storesShopping1.87×
14Take-outFood & Beverages1.83×
15WingstopFood & Beverages1.68×
16Domino's PizzaFood & Beverages1.61×
17Texas RoadhouseFood & Beverages1.59×
18GrillingFood & Beverages1.59×
19Organic foodFood & Beverages1.56×
20T-MobileTechnology & Electronics1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tamale audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tamale audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.61×
Community OrientationOPEN1.45×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tamale audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
Early Adopter MentalityPOWER0.69×
MindfulnessBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tamale have in United States?

Tamale has an estimated audience of 2,151,986 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tamale fans?

64.1% of Tamale fans are female, 35.9% are male, with an average age of 40.8 years.

03

Which brands do Tamale fans like most?

Tamale fans show strongest brand affinity for Panda Express (2.66×), Street food (2.97×), and Pizza Hut (1.88×) over the country average.

04

Where do Tamale fans live in United States?

Tamale fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tamale fans also like?

Beyond Tamale itself, the audience over-indexes on Street food (2.97×), Pizza Hut (1.88×), Non-alcoholic beverage (3.38×), and Pastry (2.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tamale. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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