Rascasse Audience Intelligence

Target Field Audience in United States

A data profile of the people who buy, follow and care about Target Field in United States — modelled from more than twelve digital signal sources. Target Field has an estimated audience of 902,556 people in United States.

#60among Stadium in United States#2337among POI in United States#2356in Sports

The average Target Field fan in United States is 39.3 years old, more male, and lives primarily in Minnesota.

The audience is concentrated in Minnesota, Wisconsin, California.

Top brand affinities include Seattle Mariners, MLB, Major League Baseball All-Star Game, with strongest over-indexing on Seattle Mariners (5.65× the country average).

Demographically, the Target Field audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Target Field fan in United States is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Seattle Mariners.

Category: Sports · Type: POI · Subtype: Stadium

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Target Field profile in United States.

Audience size
903K
in United States
Gender
43.3%♀
56.7% male
Age
39.3
average years
Country rank
#25352
POI in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Target Field fans

43.3% are female, 56.7% are male, average age 39.3.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Target Field audience in United States
MetricValue
Female43.3%
Male56.7%
Average age39.3
Estimated audience size902,556
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Target Field audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3919%
40-4921%
50+21%
Fig. 04

Worldwide distribution

94.3%

of the worldwide Target Field audience comes from United States.

Worldwide audience distribution share by country for Target Field
CountryShare
United States94.3%
Canada3.4%
Mexico0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Target Field audience in United States is strongest.

Fig. 05

Top regions by affinity

Target Field fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~400K29.50×
02North Dakota~8K4.32×
03South Dakota~7K3.66×
04Iowa~10K1.91×
05Wisconsin~20K1.65×
06Nebraska~4K0.90×
07Alaska~1K0.77×
08Vermont~1K0.69×
09Montana~2K0.65×
10West Virginia~2K0.60×
11Delaware~1K0.60×
12Hawaii~2K0.57×
13Rhode Island~2K0.57×
14Illinois~20K0.55×
15Maine~2K0.55×
16Mississippi~4K0.54×
17New Hampshire~2K0.54×
18Kansas~4K0.53×
19Missouri~7K0.51×
20Idaho~2K0.51×
21Washington, District of Columbia~1K0.50×
22New Mexico~2K0.49×
23Arkansas~3K0.46×
24Oklahoma~4K0.40×
25Louisiana~4K0.39×
26Utah~3K0.39×
27Colorado~5K0.38×
28Kentucky~4K0.38×
29Connecticut~3K0.38×
30Nevada~3K0.38×
31Michigan~8K0.37×
32Alabama~4K0.37×
33Oregon~3K0.35×
34Massachusetts~6K0.34×
35Indiana~5K0.34×
36South Carolina~4K0.34×
37Maryland~5K0.33×
38Pennsylvania~9K0.32×
39Ohio~8K0.32×
40Arizona~6K0.32×
41Washington~5K0.31×
42Tennessee~5K0.31×
43New Jersey~7K0.30×
44Virginia~6K0.29×
45Georgia~7K0.27×
46North Carolina~7K0.26×
47New York~10K0.24×
48Florida~10K0.23×
49California~20K0.22×
50Texas~20K0.22×
Fig. 06

Affinity by region

Affinity by region — Target Field, United States
0.22×1.00×29.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Target Field audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Target Field audience
#·InterestCategoryAffinity×
01Seattle MarinersSports5.65×
02World SeriesSports4.14×
03Major League Baseball All-Star GameSports3.70×
04StadiumSports3.63×
05Aaron JudgeSports3.33×
06Minor League BaseballSports3.11×
07Boston Red SoxSports2.62×
08Aaron RodgersSports2.46×
09Houston AstrosSports2.23×
10MLB.comSports2.20×
11MLBSports2.17×
12San Francisco 49ersSports2.00×
13New York YankeesSports1.87×
14CBS SportsMovies & TV1.76×
15Anime conventionLiterature1.69×
16House musicMusic & Radio1.65×
17Scooby-DooMovies & TV1.63×
18NBA FinalsSports1.58×
19PGA TourSports1.56×
20High schoolBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Target Field audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Target Field audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.32×
Career OrientationPOWER1.15×
Convenience OrientationPREMIUM1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Target Field audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.82×
CreativityOPEN0.84×
MindfulnessBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Target Field have in United States?

Target Field has an estimated audience of 902,556 people in United States, concentrated in Minnesota and Wisconsin.

02

What is the gender split and age of Target Field fans?

43.3% of Target Field fans are female, 56.7% are male, with an average age of 39.3 years.

03

Which brands do Target Field fans like most?

Target Field fans show strongest brand affinity for Seattle Mariners (5.65×), MLB (2.17×), and Major League Baseball All-Star Game (3.7×) over the country average.

04

Where do Target Field fans live in United States?

Target Field fans in United States are most concentrated in Minnesota (reach ~400K), Wisconsin (reach ~20K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Target Field fans also like?

Beyond Target Field itself, the audience over-indexes on MLB (2.17×), Major League Baseball All-Star Game (3.7×), World Series (4.14×), and Aaron Rodgers (2.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Stadium audiences in United States

See Target Field audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Target Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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