Target Field Audience in United States

Target Field logo

Target Field has an estimated audience of 813,155 people in United States. 41.5% are female, 58.5% are male, average age 37.0. Top regions: Minnesota, Wisconsin, California. Top brand affinities: Elsword, Pro-Ject, JDSU, Staycation, Home staging.

The average Target Field fan in United States is 37.0 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Wisconsin, California. Top brand affinities include Elsword, Pro-Ject, JDSU, with strongest over-indexing on Elsword (21.99× the country average). Demographically, the Target Field audience skews more male with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Target Field fans

Demographic split for Target Field audience in United States
MetricValue
Female41.5%
Male58.5%
Average age37.0
Estimated audience size813,155

Audience persona

The typical Target Field fan in United States is more male, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Target Field in United States
RegionReachAffinity
Minnesota249,79921.44×
Wisconsin24,8112.03×
California23,0850.26×
Texas18,7340.27×
Illinois18,2440.67×
Iowa15,7312.35×
Florida14,2930.26×
New York12,5850.28×
Pennsylvania10,0090.37×
North Dakota9,2925.56×
Ohio8,7940.35×
South Dakota8,7324.65×
Michigan8,0950.38×
Missouri7,9500.61×
Georgia6,8720.27×
New Jersey6,7350.33×
North Carolina6,1040.25×
Virginia5,4330.27×
Colorado5,2720.41×
Washington5,0940.31×
Arizona4,8500.29×
Massachusetts4,8360.3×
Indiana4,5480.31×
Nebraska4,4461.09×
Maryland4,1930.3×
Tennessee3,9180.24×
Kansas3,3880.53×
Kentucky2,5970.25×
South Carolina2,4220.2×
Oregon2,3350.25×
Connecticut2,3190.28×
Alabama2,1260.19×
Nevada2,0180.26×
Louisiana1,9500.19×
Oklahoma1,8900.21×
Utah1,8110.25×
Arkansas1,4490.22×
Montana1,3470.6×
Washington, District of Columbia9160.37×
Idaho8720.21×
New Mexico8700.21×
Mississippi8620.13×
Delaware7500.33×
New Hampshire7010.22×
West Virginia6350.17×
Maine6280.22×
Rhode Island6160.24×
Hawaii5330.15×
Wyoming3380.28×
Vermont2910.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Target Field audience
BrandAffinityCategory
Elsword21.99×Games
Pro-Ject3.78×Music & Radio
JDSU1.58×Business & Career
Staycation1.68×Home & Garden
Home staging2.52×Home & Garden
UK garage2.48×Music & Radio
Noodle (Gorillaz)1.51×Music & Radio
Corona (band)2.41×Music & Radio
Stamp collecting1.79×Home & Garden
Personalised Gifts1.58×Home & Garden
Consequence (rapper)2.29×Music & Radio
Kerang2.33×Travel & Leisure
Graham Greene2×Literature
Halsey, Oregon2.62×Travel & Leisure
Kento Yamazaki3.44×Movies & TV
Keeper (password manager)1.9×Technology & Electronics
Keith Stanfield1.93×Movies & TV
Nebraska Cornhuskers2.35×Sports
Isometric exercise2.23×Sports
Graham Greene (actor)1.55×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Target Field audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.08
Sports ActivityPOWER1.07
Social Media UsageJOY1.02
ExtroversionTHRILL1.01
Early Adopter MentalityPOWER1
Family OrientationCONSERVATISM0.99

Worldwide distribution

Worldwide audience distribution share by country for Target Field
CountryShare
United States95.3%
Canada2.2%
Mexico0.5%

See Target Field audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Target Field have in United States?

Target Field has an estimated audience of 813,155 people in United States, concentrated in Minnesota and Wisconsin.

What is the gender split and age of Target Field fans?

41.5% of Target Field fans are female, 58.5% are male, with an average age of 37.0 years.

Which brands do Target Field fans like most?

Target Field fans show strongest brand affinity for Elsword (21.99×), Pro-Ject (3.78×), and JDSU (1.58×) over the country average.

Where do Target Field fans live in United States?

Target Field fans in United States are most concentrated in Minnesota (reach 249,799), Wisconsin (reach 24,811), and California (reach 23,085). These three regions account for the largest share of the active audience.

What other brands do Target Field fans also like?

Beyond Target Field itself, the audience over-indexes on Pro-Ject (3.78×), JDSU (1.58×), Staycation (1.68×), and Home staging (2.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Target Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.