Target Field Audience in United States

Target Field logo

Target Field has an estimated audience of 714,745 people in United States. 43.3% are female, 56.7% are male, average age 43.1. Top regions: Minnesota, Wisconsin, California. Top brand affinities: Alaska, Sinaloa, Nebraska, Google Analytics, Graham Greene.

The average Target Field fan in United States is 43.1 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Wisconsin, California. Top brand affinities include Alaska, Sinaloa, Nebraska, with strongest over-indexing on Alaska (1.75× the country average). Demographically, the Target Field audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Target Field fans

Demographic split for Target Field audience in United States
MetricValue
Female43.3%
Male56.7%
Average age43.1
Estimated audience size714,745

Audience persona

The typical Target Field fan in United States is more male, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Target Field in United States
RegionReachAffinity
Minnesota219,56721.44×
Wisconsin21,8092.03×
California20,2910.26×
Texas16,4670.27×
Illinois16,0360.67×
Iowa13,8272.35×
Florida12,5640.26×
New York11,0620.28×
Pennsylvania8,7970.37×
North Dakota8,1675.56×
Ohio7,7300.35×
South Dakota7,6754.65×
Michigan7,1150.38×
Missouri6,9880.61×
Georgia6,0400.27×
New Jersey5,9200.33×
North Carolina5,3650.25×
Virginia4,7760.27×
Colorado4,6340.41×
Washington4,4780.31×
Arizona4,2630.29×
Massachusetts4,2500.3×
Indiana3,9970.31×
Nebraska3,9081.09×
Maryland3,6850.3×
Tennessee3,4440.24×
Kansas2,9780.53×
Kentucky2,2830.25×
South Carolina2,1290.2×
Oregon2,0520.25×
Connecticut2,0390.28×
Alabama1,8690.19×
Nevada1,7740.26×
Louisiana1,7140.19×
Oklahoma1,6610.21×
Utah1,5920.25×
Arkansas1,2740.22×
Montana1,1840.6×
Washington, District of Columbia8050.37×
Idaho7660.21×
New Mexico7640.21×
Mississippi7580.13×
Delaware6590.33×
New Hampshire6170.22×
West Virginia5580.17×
Maine5520.22×
Rhode Island5410.24×
Hawaii4680.15×
Wyoming2970.28×
Vermont2560.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Target Field audience
BrandAffinityCategory
Alaska1.75×Travel & Leisure
Sinaloa2.45×Travel & Leisure
Nebraska1.59×Travel & Leisure
Google Analytics1.87×Internet & Social Media
Graham Greene2.12×Literature
Nasal cavity2.82×Health
Leverage (TV series)2.07×Movies & TV
Israeli cuisine2.51×Food & Beverages
Kerala1.65×Travel & Leisure
Consequence (rapper)1.61×Music & Radio
Graham Greene (actor)1.52×
Chili con carne1.98×Food & Beverages
Tuscany1.6×Travel & Leisure
James Butler (American football)6.68×Sports
Nick Jr. (Australia)1.72×Kids & Family
Jabberwocky (band)1.72×Music & Radio
The Tree of Life (film)2.05×Movies & TV
Finding Your Roots1.86×Movies & TV
Jonathan Davis1.52×Music & Radio
Rajasthan2.43×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Target Field audience
TraitClusterScore
Luxury OrientationPREMIUM1.25
Family OrientationCONSERVATISM1.14
Need for SecurityCONSERVATISM1.08
Price SensitivityPREMIUM1.08
Quality AwarenessPREMIUM1.08
DIY MentalityTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Target Field
CountryShare
United States80.1%
Finland3.1%
South Korea2.6%

See Target Field audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Target Field have in United States?

Target Field has an estimated audience of 714,745 people in United States, concentrated in Minnesota and Wisconsin.

What is the gender split and age of Target Field fans?

43.3% of Target Field fans are female, 56.7% are male, with an average age of 43.1 years.

Which brands do Target Field fans like most?

Target Field fans show strongest brand affinity for Alaska (1.75×), Sinaloa (2.45×), and Nebraska (1.59×) over the country average.

Where do Target Field fans live in United States?

Target Field fans in United States are most concentrated in Minnesota (reach 219,567), Wisconsin (reach 21,809), and California (reach 20,291). These three regions account for the largest share of the active audience.

What other brands do Target Field fans also like?

Beyond Target Field itself, the audience over-indexes on Sinaloa (2.45×), Nebraska (1.59×), Google Analytics (1.87×), and Graham Greene (2.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Target Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.