Target Field Audience in United States

Target Field logo

Target Field has an estimated audience of 714,745 people in United States. 43.3% are female, 56.7% are male, average age 43.1. Top regions: Minnesota, Wisconsin, California. Top brand affinities: Target Corporation, Minnesota Timberwolves, Minnesota Vikings, Panera Bread, Los Angeles Lakers.

The average Target Field fan in United States is 43.1 years old, more male, and lives primarily in Minnesota. The audience is concentrated in Minnesota, Wisconsin, California. Top brand affinities include Target Corporation, Minnesota Timberwolves, Minnesota Vikings, with strongest over-indexing on Target Corporation (1.79× the country average). Demographically, the Target Field audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: POI · Subtype: Stadium

Demographics of Target Field fans

Demographic split for Target Field audience in United States
MetricValue
Female43.3%
Male56.7%
Average age43.1
Estimated audience size714,745

Audience persona

The typical Target Field fan in United States is more male, around 43.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Target Corporation.

Top regions in United States

Top regions ranked by reach for Target Field in United States
RegionReachAffinity
Minnesota219,56721.44×
Wisconsin21,8092.03×
California20,2910.26×
Texas16,4670.27×
Illinois16,0360.67×
Iowa13,8272.35×
Florida12,5640.26×
New York11,0620.28×
Pennsylvania8,7970.37×
North Dakota8,1675.56×
Ohio7,7300.35×
South Dakota7,6754.65×
Michigan7,1150.38×
Missouri6,9880.61×
Georgia6,0400.27×
New Jersey5,9200.33×
North Carolina5,3650.25×
Virginia4,7760.27×
Colorado4,6340.41×
Washington4,4780.31×
Arizona4,2630.29×
Massachusetts4,2500.3×
Indiana3,9970.31×
Nebraska3,9081.09×
Maryland3,6850.3×
Tennessee3,4440.24×
Kansas2,9780.53×
Kentucky2,2830.25×
South Carolina2,1290.2×
Oregon2,0520.25×
Connecticut2,0390.28×
Alabama1,8690.19×
Nevada1,7740.26×
Louisiana1,7140.19×
Oklahoma1,6610.21×
Utah1,5920.25×
Arkansas1,2740.22×
Montana1,1840.6×
Washington, District of Columbia8050.37×
Idaho7660.21×
New Mexico7640.21×
Mississippi7580.13×
Delaware6590.33×
New Hampshire6170.22×
West Virginia5580.17×
Maine5520.22×
Rhode Island5410.24×
Hawaii4680.15×
Wyoming2970.28×
Vermont2560.2×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Target Field audience
BrandAffinityCategory
Target Corporation1.79×Shopping
Minnesota Timberwolves3.51×Sports
Minnesota Vikings2.82×Sports
Panera Bread1.73×Food & Beverages
Los Angeles Lakers1.65×Sports
New York Yankees1.85×Sports
Chicago Bulls1.94×Sports
Los Angeles Dodgers2.01×Sports
Green Bay Packers1.66×Sports
New England Patriots1.62×Sports
LeBron James1.61×Sports
New York Knicks2.11×Sports
Minnesota Wild2.82×Sports
Houston Rockets1.85×Sports
Boston Celtics1.61×Sports
Chicago Cubs1.72×Sports
Cleveland Browns1.79×Sports
Los Angeles Rams1.98×Sports
Cleveland Guardians2.25×Sports
Cleveland Cavaliers1.79×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Target Field audience
TraitClusterScore
Luxury OrientationPREMIUM1.25
Family OrientationCONSERVATISM1.14
Need for SecurityCONSERVATISM1.08
Price SensitivityPREMIUM1.08
Quality AwarenessPREMIUM1.08
DIY MentalityTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Target Field
CountryShare
United States80.1%
Finland3.1%
South Korea2.6%

See Target Field audiences in other countries

More Stadium audiences in United States

Frequently asked questions

How many fans does Target Field have in United States?

Target Field has an estimated audience of 714,745 people in United States, concentrated in Minnesota and Wisconsin.

What is the gender split and age of Target Field fans?

43.3% of Target Field fans are female, 56.7% are male, with an average age of 43.1 years.

Which brands do Target Field fans like most?

Target Field fans show strongest brand affinity for Target Corporation (1.79×), Minnesota Timberwolves (3.51×), and Minnesota Vikings (2.82×) over the country average.

Where do Target Field fans live in United States?

Target Field fans in United States are most concentrated in Minnesota (reach 219,567), Wisconsin (reach 21,809), and California (reach 20,291). These three regions account for the largest share of the active audience.

What other brands do Target Field fans also like?

Beyond Target Field itself, the audience over-indexes on Minnesota Timberwolves (3.51×), Minnesota Vikings (2.82×), Panera Bread (1.73×), and Los Angeles Lakers (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Target Field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.