Rascasse Audience Intelligence

Tea Collection Audience in United States

A data profile of the people who buy, follow and care about Tea Collection in United States — modelled from more than twelve digital signal sources. Tea Collection has an estimated audience of 914,691 people in United States.

#781among Website / Newspaper / Magazine in United States#390in Shopping

The average Tea Collection fan in United States is 36.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include FAO Schwarz, Child development, J.Crew Factory, with strongest over-indexing on FAO Schwarz (56.28× the country average).

Demographically, the Tea Collection audience skews more female with an average age of 36.6, and over-indexes on personality traits such as Design Affinity, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tea Collection fan in United States is more female, around 36.6 years old, with strong Design Affinity tendencies and a notable affinity for FAO Schwarz.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tea Collection profile in United States.

Audience size
915K
in United States
Gender
86.1%♀
13.9% male
Age
36.6
average years
Country rank
#25128
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Tea Collection

86.1% are female, 13.9% are male, average age 36.6.

Fig. 02

Gender split

86.1%
Female
13.9%
Male
Demographic split for Tea Collection audience in United States
MetricValue
Female86.1%
Male13.9%
Average age36.6
Estimated audience size914,691
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Tea Collection audience in United States
Age bracketShare%
16-1919%
20-2925%
30-3929%
40-4914%
50+13%
Fig. 04

Worldwide distribution

84.7%

of the worldwide Tea Collection audience comes from United States.

Worldwide audience distribution share by country for Tea Collection
CountryShare
United States84.7%
United Kingdom4.2%
Canada2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tea Collection audience in United States is strongest.

Fig. 05

Top regions by affinity

Tea Collection fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~5K3.36×
02Maine~7K2.25×
03Massachusetts~40K2.15×
04Washington, District of Columbia~5K1.90×
05New Hampshire~7K1.80×
06Oregon~20K1.66×
07Washington~30K1.50×
08Colorado~20K1.49×
09Minnesota~20K1.38×
10Alaska~3K1.38×
11Rhode Island~4K1.37×
12Connecticut~10K1.32×
13California~100K1.23×
14Virginia~30K1.23×
15Maryland~20K1.11×
16Wisconsin~10K1.09×
17North Carolina~30K1.02×
18Montana~3K1.01×
19New York~50K0.97×
20Michigan~20K0.95×
21New Jersey~20K0.93×
22South Carolina~10K0.89×
23Pennsylvania~30K0.88×
24Idaho~4K0.86×
25Hawaii~3K0.86×
26Illinois~30K0.85×
27Delaware~2K0.84×
28South Dakota~2K0.83×
29Tennessee~20K0.82×
30North Dakota~2K0.80×
31Iowa~6K0.75×
32West Virginia~3K0.74×
33Utah~6K0.73×
34Nebraska~3K0.73×
35Kansas~5K0.72×
36Ohio~20K0.71×
37Arkansas~5K0.71×
38New Mexico~3K0.71×
39Missouri~10K0.68×
40Georgia~20K0.67×
41Kentucky~8K0.67×
42Mississippi~5K0.65×
43Alabama~8K0.63×
44Indiana~10K0.61×
45Oklahoma~6K0.61×
46Texas~50K0.57×
47Louisiana~7K0.57×
48Nevada~5K0.54×
49Arizona~8K0.45×
50Florida~30K0.41×
Fig. 06

Affinity by region

Affinity by region — Tea Collection, United States
0.41×1.00×3.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tea Collection audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tea Collection audience
#·InterestCategoryAffinity×
01FAO SchwarzShopping56.28×
02Cath KidstonFashion & Accessoires20.31×
03Thandie NewtonMovies & TV16.85×
04J.Crew FactoryShopping14.75×
05Acne StudiosFashion & Accessoires14.01×
06MothercareKids & Family13.28×
07Child developmentBusiness & Career12.00×
08GymboreeFashion & Accessoires11.45×
09QVCMovies & TV6.86×
10Baby foodKids & Family6.81×
11Children's clothingFashion & Accessoires5.15×
12IKEAHome & Garden4.75×
13Nordstrom rackFashion & Accessoires4.49×
14Trader Joe'sShopping3.96×
15Discount storesShopping3.87×
16Organic foodFood & Beverages3.31×
17PinterestInternet & Social Media3.01×
18AirbnbTravel & Leisure3.00×
19Target CorporationShopping2.81×
20FurnitureHome & Garden2.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tea Collection audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tea Collection audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.80×
Family OrientationCONSERVATISM2.34×
IndulgenceJOY2.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tea Collection audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Risk AppetiteTHRILL0.91×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tea Collection have in United States?

Tea Collection has an estimated audience of 914,691 people in United States, concentrated in California and New York.

02

What is the gender split and age of Tea Collection fans?

86.1% of Tea Collection fans are female, 13.9% are male, with an average age of 36.6 years.

03

Which brands do Tea Collection fans like most?

Tea Collection fans show strongest brand affinity for FAO Schwarz (56.28×), Child development (12×), and J.Crew Factory (14.75×) over the country average.

04

Where do Tea Collection fans live in United States?

Tea Collection fans in United States are most concentrated in California (reach ~100K), New York (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Tea Collection fans also like?

Beyond Tea Collection itself, the audience over-indexes on Child development (12×), J.Crew Factory (14.75×), Mothercare (13.28×), and IKEA (4.75×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tea Collection. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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