Tempe, Arizona Audience in United States
Tempe, Arizona has an estimated audience of 1,944,636 people in United States. 43.7% are female, 56.3% are male, average age 38.6. Top brand affinities: Circle K, Staples (Canada), Canva, Capital One, Utah Mammoth.
Top brand affinities include Circle K, Staples (Canada), Canva, with strongest over-indexing on Circle K (37.99× the country average). Demographically, the Tempe, Arizona audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Indulgence.
Category: Travel & Leisure · Type: POI
Demographics of Tempe, Arizona fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 38.6 |
| Estimated audience size | 1,944,636 |
Audience persona
The typical Tempe, Arizona fan in United States is more male, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Circle K.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Circle K | 37.99× | Shopping |
| Staples (Canada) | 10.1× | Business & Career |
| Canva | 16.4× | Technology & Electronics |
| Capital One | 3.96× | Business & Career |
| Utah Mammoth | 18.76× | Sports |
| Google Maps | 3.46× | Internet & Social Media |
| Great Clips | 5.01× | Beauty & Wellness |
| Michelob ULTRA | 16.64× | Food & Beverages |
| Tim Horton | 6.6× | Sports |
| Phoenix Suns | 6.06× | Sports |
| Beetlejuice | 3.37× | Movies & TV |
| Planet Fitness | 2.7× | Sports |
| Indeed.com | 2.68× | Business & Career |
| Monster High | 15.43× | Kids & Family |
| Arizona Diamondbacks | 9.09× | Sports |
| Diaper bag | 3.62× | Kids & Family |
| DeviantArt | 3.78× | Internet & Social Media |
| Taco Bell | 2.15× | Food & Beverages |
| QuikTrip | 3.58× | Shopping |
| CarGurus | 2.99× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.5 |
| Indulgence | JOY | 1.22 |
| Risk Appetite | THRILL | 1.17 |
| Urban Lifestyle | OPEN | 1.16 |
| Family Orientation | CONSERVATISM | 1.15 |
| Social Media Usage | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.9% |
| Indonesia | 4.4% |
| Canada | 2.3% |
See Tempe, Arizona audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tempe, Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.