Tempe, Arizona Audience in United States
Tempe, Arizona has an estimated audience of 1,944,636 people in United States. 43.7% are female, 56.3% are male, average age 38.6. Top brand affinities: Wikia, Jumia, Gujarat University, Israel, Jeep Grand Cherokee (WJ).
Top brand affinities include Wikia, Jumia, Gujarat University, with strongest over-indexing on Wikia (4.24× the country average). Demographically, the Tempe, Arizona audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Extroversion, Indulgence.
Category: Travel & Leisure · Type: POI
Demographics of Tempe, Arizona fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 38.6 |
| Estimated audience size | 1,944,636 |
Audience persona
The typical Tempe, Arizona fan in United States is more male, around 38.6 years old, with strong Extroversion tendencies and a notable affinity for Wikia.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikia | 4.24× | Internet & Social Media |
| Jumia | 18.76× | Fashion & Accessoires |
| Gujarat University | 37.99× | Business & Career |
| Israel | 2.13× | Travel & Leisure |
| Jeep Grand Cherokee (WJ) | 6.28× | Cars & Mobility |
| Keenan Allen | 5.87× | Sports |
| San Pellegrino | 5.38× | Food & Beverages |
| Goop | 3.67× | Internet & Social Media |
| Jesse Plemons | 2.24× | Movies & TV |
| Nebraska Cornhuskers football | 2.11× | Sports |
| Governor of Michigan | 4.22× | Politics & Society |
| Winemaking | 2.32× | Food & Beverages |
| Grinch | 1.88× | Movies & TV |
| Whitley County, Kentucky | 7.81× | Travel & Leisure |
| Bettendorf, Iowa | 6.51× | Shopping |
| Wok | 2.77× | Food & Beverages |
| Manual labour | 2.67× | Business & Career |
| Urban horticulture | 1.51× | Home & Garden |
| Ichiro Suzuki | 4.31× | Sports |
| Google Home | 2.65× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.5 |
| Indulgence | JOY | 1.22 |
| Risk Appetite | THRILL | 1.17 |
| Urban Lifestyle | OPEN | 1.16 |
| Family Orientation | CONSERVATISM | 1.15 |
| Social Media Usage | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 77.9% |
| Indonesia | 4.4% |
| Canada | 2.3% |
See Tempe, Arizona audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Tempe, Arizona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.