Rascasse Audience Intelligence

Tennessee River Audience in United States

A data profile of the people who buy, follow and care about Tennessee River in United States — modelled from more than twelve digital signal sources. Tennessee River has an estimated audience of 958,813 people in United States.

#15among River in United States#2218among POI in United States#1823in Travel & Leisure

The average Tennessee River fan in United States is 41.3 years old, balanced, and lives primarily in Tennessee.

The audience is concentrated in Tennessee, Alabama, Georgia.

Top brand affinities include Rail transport, Hardware store, Nashville Predators, with strongest over-indexing on Rail transport (6.02× the country average).

Demographically, the Tennessee River audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as DIY Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tennessee River fan in United States is balanced, around 41.3 years old, with strong DIY Mentality tendencies and a notable affinity for Rail transport.

Category: Travel & Leisure · Type: POI · Subtype: River

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tennessee River profile in United States.

Audience size
959K
in United States
Gender
54.2%♀
45.8% male
Age
41.3
average years
Country rank
#24368
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tennessee River fans

54.2% are female, 45.8% are male, average age 41.3.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Tennessee River audience in United States
MetricValue
Female54.2%
Male45.8%
Average age41.3
Estimated audience size958,813
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Tennessee River audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4927%
50+20%
Fig. 04

Worldwide distribution

99.4%

of the worldwide Tennessee River audience comes from United States.

Worldwide audience distribution share by country for Tennessee River
CountryShare
United States99.4%
Germany0.5%
Italy0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennessee River audience in United States is strongest.

Fig. 05

Top regions by affinity

Tennessee River fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~200K12.52×
02Alabama~80K5.97×
03Kentucky~20K2.05×
04Mississippi~20K2.02×
05Georgia~50K1.67×
06Arkansas~9K1.16×
07Indiana~20K1.02×
08North Dakota~2K1.01×
09West Virginia~4K0.97×
10Missouri~10K0.95×
11North Carolina~30K0.92×
12South Carolina~10K0.90×
13Louisiana~10K0.89×
14Alaska~2K0.87×
15Vermont~1K0.87×
16South Dakota~2K0.85×
17Montana~2K0.84×
18Virginia~20K0.80×
19Rhode Island~2K0.80×
20Maine~3K0.79×
21Delaware~2K0.79×
22Nebraska~4K0.78×
23Hawaii~3K0.78×
24New Hampshire~3K0.78×
25Washington, District of Columbia~2K0.76×
26Idaho~4K0.75×
27Ohio~20K0.73×
28Oklahoma~8K0.73×
29Iowa~6K0.73×
30Kansas~6K0.73×
31New Mexico~3K0.73×
32Illinois~20K0.71×
33Wisconsin~10K0.68×
34Utah~6K0.68×
35Minnesota~9K0.64×
36Florida~40K0.63×
37Michigan~20K0.63×
38Colorado~9K0.62×
39Oregon~7K0.62×
40Connecticut~6K0.61×
41Nevada~6K0.61×
42Pennsylvania~20K0.57×
43Washington~10K0.56×
44Maryland~9K0.56×
45Arizona~10K0.52×
46Massachusetts~10K0.52×
47Texas~40K0.50×
48New Jersey~10K0.47×
49New York~20K0.40×
50California~40K0.36×
Fig. 06

Affinity by region

Affinity by region — Tennessee River, United States
0.36×1.00×12.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennessee River audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennessee River audience
#·InterestCategoryAffinity×
01Hamburger SVSports20.96×
02Nashville PredatorsSports14.17×
03Rail transportTravel & Leisure6.02×
04Atlanta BravesSports4.34×
05Hardware storeHome & Garden3.82×
06Dolly PartonMusic & Radio3.54×
07Private equityBusiness & Career3.25×
08Non-alcoholic beverageFood & Beverages2.71×
09PharmacyBusiness & Career2.64×
10Discount TireShopping2.45×
11Charitable organizationPolitics & Society2.04×
12SteakhouseFood & Beverages1.95×
13Britney SpearsMusic & Radio1.82×
14PersonalisationHome & Garden1.81×
15Veterinary medicineBusiness & Career1.76×
16Nonprofit organizationPolitics & Society1.74×
17Life insuranceBusiness & Career1.71×
18TraditionPolitics & Society1.69×
19GrillingFood & Beverages1.67×
20SupermarketShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennessee River audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tennessee River audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.58×
Career OrientationPOWER2.42×
Community OrientationOPEN2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tennessee River audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.41×
Sports ActivityPOWER0.55×
Quality AwarenessPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tennessee River have in United States?

Tennessee River has an estimated audience of 958,813 people in United States, concentrated in Tennessee and Alabama.

02

What is the gender split and age of Tennessee River fans?

54.2% of Tennessee River fans are female, 45.8% are male, with an average age of 41.3 years.

03

Which brands do Tennessee River fans like most?

Tennessee River fans show strongest brand affinity for Rail transport (6.02×), Hardware store (3.82×), and Nashville Predators (14.17×) over the country average.

04

Where do Tennessee River fans live in United States?

Tennessee River fans in United States are most concentrated in Tennessee (reach ~200K), Alabama (reach ~80K), and Georgia (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Tennessee River fans also like?

Beyond Tennessee River itself, the audience over-indexes on Hardware store (3.82×), Nashville Predators (14.17×), Atlanta Braves (4.34×), and Hamburger SV (20.96×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tennessee River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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