Tennessee River Audience in United States

Tennessee River has an estimated audience of 958,813 people in United States. 54.2% are female, 45.8% are male, average age 41.3. Top regions: Tennessee, Alabama, Georgia. Top brand affinities: Rail transport, Nashville Predators, Lowe's, Hardware store, Atlanta Braves.

The average Tennessee River fan in United States is 41.3 years old, balanced, and lives primarily in Tennessee. The audience is concentrated in Tennessee, Alabama, Georgia. Top brand affinities include Rail transport, Nashville Predators, Lowe's, with strongest over-indexing on Rail transport (3.21× the country average). Demographically, the Tennessee River audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as DIY Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: River

Demographics of Tennessee River fans

Demographic split for Tennessee River audience in United States
MetricValue
Female54.2%
Male45.8%
Average age41.3
Estimated audience size958,813

Audience persona

The typical Tennessee River fan in United States is balanced, around 41.3 years old, with strong DIY Mentality tendencies and a notable affinity for Rail transport.

Top regions in United States

Top regions ranked by reach for Tennessee River in United States
RegionReachAffinity
Tennessee253,31013.17×
Alabama76,4515.71×
Georgia52,8161.79×
Florida44,6760.69×
Texas40,6290.49×
California34,7730.33×
North Carolina28,9671×
Kentucky27,4692.29×
Illinois22,0640.69×
Ohio20,8550.71×
New York19,0570.36×
Mississippi18,3482.32×
Virginia18,1080.78×
Indiana17,5871×
Pennsylvania16,8770.52×
Missouri14,2800.92×
Michigan14,0390.56×
South Carolina13,0430.9×
Louisiana11,2510.91×
Arkansas9,6801.23×
Washington9,2530.48×
New Jersey7,9530.33×
Colorado7,8720.52×
Arizona7,7180.39×
Massachusetts7,6960.41×
Maryland7,5220.46×
Wisconsin7,3260.51×
Minnesota6,5460.48×
Oklahoma5,8630.55×
Oregon5,3170.48×
Utah4,2830.5×
Iowa4,2240.53×
West Virginia4,1210.92×
Kansas3,9670.52×
Connecticut3,6000.37×
Nevada2,6470.29×
Nebraska2,2010.46×
North Dakota1,7950.91×
New Mexico1,7700.37×
New Hampshire1,7210.46×
Idaho1,7150.36×
Washington, District of Columbia1,6720.58×
Montana1,5150.57×
Maine1,2920.38×
Hawaii1,1770.29×
Delaware1,0750.41×
Rhode Island1,0620.35×
South Dakota9470.43×
Alaska8690.42×
Vermont7720.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tennessee River audience
BrandAffinityCategory
Rail transport3.21×Travel & Leisure
Nashville Predators9.97×Sports
Lowe's1.62×Shopping
Hardware store2.41×Home & Garden
Atlanta Braves3.04×Sports
Hamburger SV13.99×Sports
Pharmacy1.77×Business & Career
Dolly Parton2.47×Music & Radio
Discount Tire1.61×Shopping
Tennessee Titans2.52×Sports
Memphis Grizzlies2.12×Sports
Private equity1.88×Business & Career
Atlanta Falcons1.66×Sports
Flea market1.63×Home & Garden
Cincinnati Reds1.57×Sports
Automobile repair shop1.59×Cars & Mobility
Garden centre1.92×Home & Garden
Outlet store1.68×Shopping
Holiday Inn2.02×Travel & Leisure
Toronto Blue Jays1.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tennessee River audience
TraitClusterScore
DIY MentalityTHRILL1.84
Career OrientationPOWER1.42
Community OrientationOPEN1.28
Price SensitivityPREMIUM1.25
IndividualismJOY1.21
TraditionCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Tennessee River
CountryShare
United States99.4%
Germany0.5%
Italy0.1%

See Tennessee River audiences in other countries

More River audiences in United States

Frequently asked questions

How many fans does Tennessee River have in United States?

Tennessee River has an estimated audience of 958,813 people in United States, concentrated in Tennessee and Alabama.

What is the gender split and age of Tennessee River fans?

54.2% of Tennessee River fans are female, 45.8% are male, with an average age of 41.3 years.

Which brands do Tennessee River fans like most?

Tennessee River fans show strongest brand affinity for Rail transport (3.21×), Nashville Predators (9.97×), and Lowe's (1.62×) over the country average.

Where do Tennessee River fans live in United States?

Tennessee River fans in United States are most concentrated in Tennessee (reach 253,310), Alabama (reach 76,451), and Georgia (reach 52,816). These three regions account for the largest share of the active audience.

What other brands do Tennessee River fans also like?

Beyond Tennessee River itself, the audience over-indexes on Nashville Predators (9.97×), Lowe's (1.62×), Hardware store (2.41×), and Atlanta Braves (3.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tennessee River. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.