A data profile of the people who buy, follow and care about Texas Department of Public Safety in United States — modelled from more than twelve digital signal sources. Texas Department of Public Safety has an estimated audience of 2,154,782 people in United States.
The average Texas Department of Public Safety fan in United States is 40.9 years old, balanced, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Mortgage loans, Weather forecasting, FedEx, with strongest over-indexing on Mortgage loans (3.53× the country average).
Demographically, the Texas Department of Public Safety audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Texas Department of Public Safety fan in United States is balanced, around 40.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Mortgage loans.
The key figures that characterise the Texas Department of Public Safety profile in United States.
50.3% are female, 49.7% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 40.9 |
| Estimated audience size | 2,154,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 21% |
Where the Texas Department of Public Safety audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~1.5M | 37.63× | |
| 02 | New Mexico | ~10K | 1.36× | |
| 03 | Louisiana | ~30K | 1.02× | |
| 04 | Oklahoma | ~20K | 1.02× | |
| 05 | Arkansas | ~20K | 0.83× | |
| 06 | Vermont | ~3K | 0.68× | |
| 07 | Rhode Island | ~4K | 0.61× | |
| 08 | Alaska | ~3K | 0.60× | |
| 09 | North Dakota | ~3K | 0.58× | |
| 10 | Mississippi | ~10K | 0.57× | |
| 11 | Delaware | ~3K | 0.57× | |
| 12 | South Dakota | ~3K | 0.56× | |
| 13 | New Hampshire | ~5K | 0.55× | |
| 14 | Maine | ~4K | 0.55× | |
| 15 | Montana | ~3K | 0.53× | |
| 16 | West Virginia | ~5K | 0.52× | |
| 17 | Washington, District of Columbia | ~3K | 0.51× | |
| 18 | Kansas | ~8K | 0.49× | |
| 19 | Hawaii | ~4K | 0.46× | |
| 20 | Idaho | ~5K | 0.45× | |
| 21 | Nebraska | ~5K | 0.43× | |
| 22 | Colorado | ~10K | 0.39× | |
| 23 | Iowa | ~7K | 0.39× | |
| 24 | Arizona | ~20K | 0.37× | |
| 25 | Missouri | ~10K | 0.35× | |
| 26 | Alabama | ~10K | 0.35× | |
| 27 | Nevada | ~7K | 0.35× | |
| 28 | Connecticut | ~7K | 0.33× | |
| 29 | Utah | ~6K | 0.33× | |
| 30 | Tennessee | ~10K | 0.32× | |
| 31 | Kentucky | ~9K | 0.32× | |
| 32 | Virginia | ~20K | 0.31× | |
| 33 | Oregon | ~8K | 0.30× | |
| 34 | Georgia | ~20K | 0.29× | |
| 35 | South Carolina | ~10K | 0.29× | |
| 36 | Minnesota | ~9K | 0.28× | |
| 37 | Wisconsin | ~9K | 0.27× | |
| 38 | Illinois | ~20K | 0.26× | |
| 39 | Washington | ~10K | 0.26× | |
| 40 | Indiana | ~10K | 0.26× | |
| 41 | Maryland | ~10K | 0.25× | |
| 42 | Florida | ~30K | 0.23× | |
| 43 | North Carolina | ~20K | 0.23× | |
| 44 | Massachusetts | ~10K | 0.23× | |
| 45 | California | ~50K | 0.21× | |
| 46 | Ohio | ~10K | 0.21× | |
| 47 | Michigan | ~10K | 0.21× | |
| 48 | New Jersey | ~10K | 0.21× | |
| 49 | New York | ~20K | 0.20× | |
| 50 | Pennsylvania | ~10K | 0.19× |
The strongest cross-interests of the Texas Department of Public Safety audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ExxonMobil | Cars & Mobility | 10.54× | ||
| 02 | Dallas Stars | Sports | 7.43× | ||
| 03 | Weather forecasting | Home & Garden | 6.28× | ||
| 04 | Buick | Cars & Mobility | 6.25× | ||
| 05 | Whataburger | Food & Beverages | 4.67× | ||
| 06 | Renewable energy | Business & Career | 4.53× | ||
| 07 | QVC | Movies & TV | 4.44× | ||
| 08 | FedEx | Business & Career | 4.21× | ||
| 09 | Solar energy | Home & Garden | 3.98× | ||
| 10 | Sustainable energy | Home & Garden | 3.86× | ||
| 11 | Mortgage loans | Business & Career | 3.53× | ||
| 12 | Vehicle insurance | Cars & Mobility | 3.23× | ||
| 13 | Pizza Hut | Food & Beverages | 2.74× | ||
| 14 | Discount stores | Shopping | 2.73× | ||
| 15 | Shopping malls | Shopping | 2.35× | ||
| 16 | Subway | Food & Beverages | 2.27× | ||
| 17 | Internet & Social Media | 2.18× | |||
| 18 | McDonald's | Food & Beverages | 2.18× | ||
| 19 | Barbecue | Food & Beverages | 2.01× | ||
| 20 | Furniture | Home & Garden | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.24× | |
| Family Orientation | CONSERVATISM | 2.40× | |
| Career Orientation | POWER | 2.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.50× | |
| Risk Appetite | THRILL | 0.51× | |
| Design Affinity | PREMIUM | 0.55× |
Texas Department of Public Safety has an estimated audience of 2,154,782 people in United States, concentrated in Texas and California.
50.3% of Texas Department of Public Safety fans are female, 49.7% are male, with an average age of 40.9 years.
Texas Department of Public Safety fans show strongest brand affinity for Mortgage loans (3.53×), Weather forecasting (6.28×), and FedEx (4.21×) over the country average.
Texas Department of Public Safety fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Texas Department of Public Safety itself, the audience over-indexes on Weather forecasting (6.28×), FedEx (4.21×), Whataburger (4.67×), and Renewable energy (4.53×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Texas Department of Public Safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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