Texas State Aquarium Audience in United States

Texas State Aquarium has an estimated audience of 259,936 people in United States. 76.3% are female, 23.7% are male, average age 34.9. Top regions: Texas, Oklahoma, California. Top brand affinities: Whataburger, Houston Astros, Houston Texans, San Antonio Spurs, Pizza Hut.

The average Texas State Aquarium fan in United States is 34.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Oklahoma, California. Top brand affinities include Whataburger, Houston Astros, Houston Texans, with strongest over-indexing on Whataburger (5.71× the country average). Demographically, the Texas State Aquarium audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Zoo

Demographics of Texas State Aquarium fans

Demographic split for Texas State Aquarium audience in United States
MetricValue
Female76.3%
Male23.7%
Average age34.9
Estimated audience size259,936

Audience persona

The typical Texas State Aquarium fan in United States is more female, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Whataburger.

Top regions in United States

Top regions ranked by reach for Texas State Aquarium in United States
RegionReachAffinity
Texas194,95227.78×
Oklahoma7,2712.52×
California6,4100.22×
Florida4,4600.25×
Louisiana3,6621.09×
Illinois2,8910.33×
Kansas2,8571.39×
Missouri2,8070.67×
Colorado2,6230.64×
New York2,6040.18×
Arkansas2,5261.18×
New Mexico2,2891.76×
Michigan1,7560.26×
Ohio1,7450.22×
Arizona1,6820.32×
Georgia1,5890.2×
Virginia1,5570.25×
Tennessee1,5500.3×
Wisconsin1,5420.39×
North Carolina1,5260.2×
Pennsylvania1,4790.17×
Indiana1,4590.31×
Iowa1,4430.67×
Washington1,4280.27×
Minnesota1,4110.38×
Mississippi1,1430.53×
Alabama1,0120.28×
New Jersey9000.14×
Nebraska8850.68×
Kentucky8410.26×
Maryland8170.18×
Utah7920.34×
Massachusetts7890.15×
Oregon7800.26×
South Carolina6450.16×
Nevada6320.25×
Idaho4250.33×
South Dakota3770.63×
Connecticut3710.14×
North Dakota3670.69×
Wyoming3370.88×
Montana3240.45×
Hawaii2900.26×
Alaska2850.51×
West Virginia2630.22×
New Hampshire2350.23×
Maine2270.24×
Washington, District of Columbia2140.27×
Rhode Island2090.25×
Vermont2060.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Texas State Aquarium audience
BrandAffinityCategory
Whataburger5.71×Food & Beverages
Houston Astros7.36×Sports
Houston Texans5.16×Sports
San Antonio Spurs4.73×Sports
Pizza Hut2.04×Food & Beverages
T-Mobile1.81×Technology & Electronics
Sephora1.74×Shopping
Street food2.5×Food & Beverages
United Airlines1.89×Travel & Leisure
Dallas Cowboys2.41×Sports
Houston Dynamo11.65×Sports
In-N-Out Burger1.55×Food & Beverages
Super Bowl1.65×Sports
Dallas Stars3.64×Sports
Bakery1.61×Food & Beverages
FC Barcelona1.81×Sports
Houston Rockets2.27×Sports
Children's clothing1.87×Fashion & Accessoires
Dallas Mavericks2.25×Sports
Butcher3.29×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Texas State Aquarium audience
TraitClusterScore
Convenience OrientationPREMIUM1.52
ExtroversionTHRILL1.44
Price SensitivityPREMIUM1.32
CreativityOPEN1.19
Community OrientationOPEN1.19
Career OrientationPOWER1.19

Worldwide distribution

Worldwide audience distribution share by country for Texas State Aquarium
CountryShare
United States99.6%
Germany0.4%
Italy0.1%

See Texas State Aquarium audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Texas State Aquarium have in United States?

Texas State Aquarium has an estimated audience of 259,936 people in United States, concentrated in Texas and Oklahoma.

What is the gender split and age of Texas State Aquarium fans?

76.3% of Texas State Aquarium fans are female, 23.7% are male, with an average age of 34.9 years.

Which brands do Texas State Aquarium fans like most?

Texas State Aquarium fans show strongest brand affinity for Whataburger (5.71×), Houston Astros (7.36×), and Houston Texans (5.16×) over the country average.

Where do Texas State Aquarium fans live in United States?

Texas State Aquarium fans in United States are most concentrated in Texas (reach 194,952), Oklahoma (reach 7,271), and California (reach 6,410). These three regions account for the largest share of the active audience.

What other brands do Texas State Aquarium fans also like?

Beyond Texas State Aquarium itself, the audience over-indexes on Houston Astros (7.36×), Houston Texans (5.16×), San Antonio Spurs (4.73×), and Pizza Hut (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Texas State Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.