A data profile of the people who buy, follow and care about Texas State Aquarium in United States — modelled from more than twelve digital signal sources. Texas State Aquarium has an estimated audience of 259,936 people in United States.
The average Texas State Aquarium fan in United States is 34.9 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Whataburger, Pizza Hut, Discount stores, with strongest over-indexing on Whataburger (6.8× the country average).
Demographically, the Texas State Aquarium audience skews more female with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Texas State Aquarium fan in United States is more female, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Whataburger.
The key figures that characterise the Texas State Aquarium profile in United States.
76.3% are female, 23.7% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 76.3% |
| Male | 23.7% |
| Average age | 34.9 |
| Estimated audience size | 259,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 16% | |
| 50+ | 8% |
Where the Texas State Aquarium audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~200K | 26.34× | |
| 02 | Oklahoma | ~6K | 2.08× | |
| 03 | New Mexico | ~2K | 1.58× | |
| 04 | Kansas | ~3K | 1.24× | |
| 05 | Arkansas | ~2K | 1.07× | |
| 06 | Louisiana | ~4K | 1.04× | |
| 07 | South Dakota | <1K | 0.90× | |
| 08 | North Dakota | <1K | 0.90× | |
| 09 | Alaska | <1K | 0.89× | |
| 10 | Vermont | <1K | 0.88× | |
| 11 | Montana | <1K | 0.86× | |
| 12 | Nebraska | ~1K | 0.85× | |
| 13 | Delaware | <1K | 0.84× | |
| 14 | Rhode Island | <1K | 0.83× | |
| 15 | West Virginia | <1K | 0.82× | |
| 16 | New Hampshire | <1K | 0.81× | |
| 17 | Maine | <1K | 0.81× | |
| 18 | Hawaii | <1K | 0.80× | |
| 19 | Mississippi | ~2K | 0.79× | |
| 20 | Iowa | ~2K | 0.79× | |
| 21 | Idaho | ~1K | 0.78× | |
| 22 | Washington, District of Columbia | <1K | 0.77× | |
| 23 | Missouri | ~3K | 0.74× | |
| 24 | Colorado | ~3K | 0.73× | |
| 25 | Connecticut | ~2K | 0.67× | |
| 26 | Utah | ~2K | 0.66× | |
| 27 | Kentucky | ~2K | 0.64× | |
| 28 | Nevada | ~2K | 0.64× | |
| 29 | Wisconsin | ~2K | 0.63× | |
| 30 | Alabama | ~2K | 0.62× | |
| 31 | South Carolina | ~2K | 0.61× | |
| 32 | Minnesota | ~2K | 0.61× | |
| 33 | Oregon | ~2K | 0.61× | |
| 34 | Tennessee | ~3K | 0.56× | |
| 35 | Indiana | ~3K | 0.56× | |
| 36 | Arizona | ~3K | 0.55× | |
| 37 | Maryland | ~2K | 0.55× | |
| 38 | Washington | ~3K | 0.52× | |
| 39 | Massachusetts | ~3K | 0.52× | |
| 40 | Michigan | ~3K | 0.49× | |
| 41 | Virginia | ~3K | 0.49× | |
| 42 | New Jersey | ~3K | 0.48× | |
| 43 | Illinois | ~4K | 0.47× | |
| 44 | Ohio | ~4K | 0.47× | |
| 45 | Georgia | ~4K | 0.46× | |
| 46 | North Carolina | ~4K | 0.46× | |
| 47 | Pennsylvania | ~4K | 0.44× | |
| 48 | Florida | ~7K | 0.40× | |
| 49 | New York | ~5K | 0.36× | |
| 50 | California | ~9K | 0.32× |
The strongest cross-interests of the Texas State Aquarium audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whataburger | Food & Beverages | 6.80× | ||
| 02 | San Antonio Spurs | Sports | 4.43× | ||
| 03 | Weather forecasting | Home & Garden | 4.14× | ||
| 04 | Houston Texans | Sports | 3.91× | ||
| 05 | Pizza Hut | Food & Beverages | 3.81× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 3.65× | ||
| 07 | Discount stores | Shopping | 3.49× | ||
| 08 | Renewable energy | Business & Career | 2.98× | ||
| 09 | Street food | Food & Beverages | 2.97× | ||
| 10 | Shopping malls | Shopping | 2.91× | ||
| 11 | Mortgage loans | Business & Career | 2.77× | ||
| 12 | Domino's Pizza | Food & Beverages | 2.73× | ||
| 13 | Subway | Food & Beverages | 2.62× | ||
| 14 | Solar energy | Home & Garden | 2.62× | ||
| 15 | Vehicle insurance | Cars & Mobility | 2.51× | ||
| 16 | McDonald's | Food & Beverages | 2.46× | ||
| 17 | Internet & Social Media | 2.12× | |||
| 18 | Barbecue | Food & Beverages | 1.90× | ||
| 19 | Furniture | Home & Garden | 1.87× | ||
| 20 | Starbucks | Food & Beverages | 1.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 3.12× | |
| Price Sensitivity | PREMIUM | 2.30× | |
| Career Orientation | POWER | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.55× | |
| Luxury Orientation | PREMIUM | 0.57× | |
| Design Affinity | PREMIUM | 0.60× |
Texas State Aquarium has an estimated audience of 259,936 people in United States, concentrated in Texas and California.
76.3% of Texas State Aquarium fans are female, 23.7% are male, with an average age of 34.9 years.
Texas State Aquarium fans show strongest brand affinity for Whataburger (6.8×), Pizza Hut (3.81×), and Discount stores (3.49×) over the country average.
Texas State Aquarium fans in United States are most concentrated in Texas (reach ~200K), California (reach ~9K), and Florida (reach ~7K). These three regions account for the largest share of the active audience.
Beyond Texas State Aquarium itself, the audience over-indexes on Pizza Hut (3.81×), Discount stores (3.49×), Shopping malls (2.91×), and Mortgage loans (2.77×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Texas State Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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