The Big E Audience in United States

The Big E logo

The Big E has an estimated audience of 298,406 people in United States. 57.0% are female, 43.0% are male, average age 35.2. Top regions: Massachusetts, Connecticut, New York. Top brand affinities: Boston Red Sox, Boston Bruins, Dunkin' Donuts, John Cena, Tom Brady.

The average The Big E fan in United States is 35.2 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Connecticut, New York. Top brand affinities include Boston Red Sox, Boston Bruins, Dunkin' Donuts, with strongest over-indexing on Boston Red Sox (5.37× the country average). Demographically, the The Big E audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of The Big E fans

Demographic split for The Big E audience in United States
MetricValue
Female57.0%
Male43.0%
Average age35.2
Estimated audience size298,406

Audience persona

The typical The Big E fan in United States is more female, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Boston Red Sox.

Top regions in United States

Top regions ranked by reach for The Big E in United States
RegionReachAffinity
Massachusetts61,35210.44×
Connecticut42,69214.26×
New York11,5700.69×
Rhode Island10,58711.15×
New Hampshire5,5964.76×
South Carolina4,9281.1×
North Carolina3,0820.34×
Florida2,2110.11×
Vermont1,7813.4×
New Jersey1,6890.22×
Maine1,6461.54×
Pennsylvania1,6290.16×
California1,1430.03×
Virginia1,0860.15×
Texas1,0500.04×
Georgia7860.09×
Maryland7500.15×
Ohio7460.08×
Illinois5300.05×
Michigan4830.06×
Washington, District of Columbia4800.54×
Tennessee4600.08×
Minnesota3420.08×
Indiana3390.06×
Washington2620.04×
Kentucky2550.07×
Colorado2440.05×
Arizona2420.04×
Oregon2200.06×
Wisconsin2140.05×
Missouri2020.04×
Delaware1630.2×
Louisiana1520.04×
Alabama1320.03×
Iowa1210.05×
West Virginia1200.09×
Nevada1170.04×
Oklahoma1110.03×
Kansas1030.04×
Utah850.03×
Mississippi820.03×
Arkansas730.03×
Nebraska590.04×
Hawaii540.04×
Idaho490.03×
New Mexico470.03×
Montana460.06×
Alaska410.06×
South Dakota350.05×
North Dakota340.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Big E audience
BrandAffinityCategory
Boston Red Sox5.37×Sports
Boston Bruins7.93×Sports
Dunkin' Donuts3.13×Food & Beverages
John Cena4.46×Sports
Tom Brady3.73×Sports
New England Patriots2.26×Sports
Boston Celtics2.37×Sports
GameStop2.1×Games
New England Revolution12.14×Sports
Taylor Swift1.56×Music & Radio
New York Knicks2.66×Sports
New York Yankees1.98×Sports
Minnesota Timberwolves2.58×Sports
New York Giants2.43×Sports
Oklahoma City Thunder1.71×Sports
Philadelphia Eagles1.7×Sports
Internet celebrity1.67×Internet & Social Media
Phoenix Suns2.23×Sports
Chicago Bulls1.7×Sports
Buffalo Bills1.51×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Big E audience
TraitClusterScore
ExtroversionTHRILL1.29
Healthy LifestyleBALANCE1.23
Community OrientationOPEN1.17
Convenience OrientationPREMIUM1.16
Pet OwnershipJOY1.13
LGBTQ+ IdentityOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for The Big E
CountryShare
United States94.2%
India3.0%
United Kingdom2.2%

See The Big E audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does The Big E have in United States?

The Big E has an estimated audience of 298,406 people in United States, concentrated in Massachusetts and Connecticut.

What is the gender split and age of The Big E fans?

57.0% of The Big E fans are female, 43.0% are male, with an average age of 35.2 years.

Which brands do The Big E fans like most?

The Big E fans show strongest brand affinity for Boston Red Sox (5.37×), Boston Bruins (7.93×), and Dunkin' Donuts (3.13×) over the country average.

Where do The Big E fans live in United States?

The Big E fans in United States are most concentrated in Massachusetts (reach 61,352), Connecticut (reach 42,692), and New York (reach 11,570). These three regions account for the largest share of the active audience.

What other brands do The Big E fans also like?

Beyond The Big E itself, the audience over-indexes on Boston Bruins (7.93×), Dunkin' Donuts (3.13×), John Cena (4.46×), and Tom Brady (3.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Big E. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.