Rascasse Audience Intelligence

The Big E Audience in United States

A data profile of the people who buy, follow and care about The Big E in United States — modelled from more than twelve digital signal sources. The Big E has an estimated audience of 299,289 people in United States.

#61among Music festival in United States#625among Event in United States#7071in Music & Radio

The average The Big E fan in United States is 35.2 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Connecticut, Rhode Island.

Top brand affinities include Weather forecasting, FedEx, Mortgage loans, with strongest over-indexing on Weather forecasting (5.07× the country average).

Demographically, the The Big E audience skews more female with an average age of 35.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Big E fan in United States is more female, around 35.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Weather forecasting.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Big E profile in United States.

Audience size
299K
in United States
Gender
57.0%♀
43.0% male
Age
35.2
average years
Country rank
#48464
Event in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Big E fans

57.0% are female, 43.0% are male, average age 35.2.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for The Big E audience in United States
MetricValue
Female57.0%
Male43.0%
Average age35.2
Estimated audience size299,289
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the The Big E audience in United States
Age bracketShare%
16-1928%
20-2922%
30-3921%
40-4919%
50+10%
Fig. 04

Worldwide distribution

94.2%

of the worldwide The Big E audience comes from United States.

Worldwide audience distribution share by country for The Big E
CountryShare
United States94.2%
India3.0%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Big E audience in United States is strongest.

Fig. 05

Top regions by affinity

The Big E fans by region: top regions in United States
#RegionReachAffinity×
01Connecticut~40K14.34×
02Rhode Island~10K11.63×
03Massachusetts~60K10.43×
04New Hampshire~5K4.00×
05Vermont~2K2.91×
06Maine~2K1.56×
07South Carolina~4K0.99×
08South Dakota<1K0.88×
09North Dakota<1K0.88×
10Alaska<1K0.86×
11Montana<1K0.85×
12Idaho~1K0.82×
13Hawaii~1K0.81×
14Mississippi~2K0.79×
15Nebraska~1K0.78×
16New Mexico~1K0.78×
17Arkansas~2K0.74×
18West Virginia<1K0.69×
19Kansas~2K0.68×
20Alabama~3K0.66×
21Oklahoma~2K0.66×
22Delaware<1K0.66×
23Nevada~2K0.65×
24Iowa~2K0.65×
25Utah~2K0.63×
26Louisiana~2K0.62×
27Washington, District of Columbia<1K0.61×
28New York~10K0.60×
29Kentucky~2K0.52×
30Missouri~2K0.51×
31Wisconsin~2K0.49×
32Oregon~2K0.49×
33Minnesota~2K0.46×
34Arizona~3K0.45×
35Colorado~2K0.45×
36Washington~3K0.42×
37Tennessee~2K0.42×
38Indiana~2K0.40×
39North Carolina~3K0.37×
40Michigan~3K0.36×
41Maryland~2K0.36×
42Illinois~3K0.31×
43Ohio~3K0.31×
44New Jersey~2K0.31×
45Georgia~3K0.29×
46Virginia~2K0.29×
47Pennsylvania~3K0.27×
48Florida~4K0.20×
49Texas~5K0.19×
50California~5K0.17×
Fig. 06

Affinity by region

Affinity by region — The Big E, United States
0.17×1.00×14.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Big E audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Big E audience
#·InterestCategoryAffinity×
01Boston BruinsSports6.11×
02Weather forecastingHome & Garden5.07×
03QVCMovies & TV4.48×
04LotteryGames4.02×
05John CenaSports4.00×
06FedExBusiness & Career3.56×
07Dunkin' DonutsFood & Beverages3.42×
08Renewable energyBusiness & Career2.86×
09Mortgage loansBusiness & Career2.71×
10Discount storesShopping2.67×
11SubwayFood & Beverages2.66×
12Vehicle insuranceCars & Mobility2.38×
13McDonald'sFood & Beverages2.33×
14Domino's PizzaFood & Beverages2.30×
15Pizza HutFood & Beverages2.29×
16Shopping mallsShopping2.14×
17PinterestInternet & Social Media1.94×
18BarbecueFood & Beverages1.73×
19AirbnbTravel & Leisure1.71×
20StarbucksFood & Beverages1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Big E audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Big E audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.48×
Family OrientationCONSERVATISM2.19×
Price SensitivityPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Big E audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.51×
Luxury OrientationPREMIUM0.57×
Design AffinityPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Big E have in United States?

The Big E has an estimated audience of 299,289 people in United States, concentrated in Massachusetts and Connecticut.

02

What is the gender split and age of The Big E fans?

57.0% of The Big E fans are female, 43.0% are male, with an average age of 35.2 years.

03

Which brands do The Big E fans like most?

The Big E fans show strongest brand affinity for Weather forecasting (5.07×), FedEx (3.56×), and Mortgage loans (2.71×) over the country average.

04

Where do The Big E fans live in United States?

The Big E fans in United States are most concentrated in Massachusetts (reach ~60K), Connecticut (reach ~40K), and Rhode Island (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do The Big E fans also like?

Beyond The Big E itself, the audience over-indexes on FedEx (3.56×), Mortgage loans (2.71×), Subway (2.66×), and QVC (4.48×) compared to the United States average.

Appendix

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See The Big E audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Big E. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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