Rascasse Audience Intelligence

The Exorcist (film) Audience in United States

A data profile of the people who buy, follow and care about The Exorcist (film) in United States — modelled from more than twelve digital signal sources. The Exorcist (film) has an estimated audience of 2,311,874 people in United States.

#11among Horror in United States#706among Movie / TV Show / Series in United States#1879in Movies & TV

The average The Exorcist (film) fan in United States is 30.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include malwarebytes, Psychological thriller, Brittany Snow, with strongest over-indexing on malwarebytes (20× the country average).

Demographically, the The Exorcist (film) audience skews more female with an average age of 30.5, and over-indexes on personality traits such as Convenience Orientation, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Exorcist (film) fan in United States is more female, around 30.5 years old, with strong Convenience Orientation tendencies and a notable affinity for malwarebytes.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Exorcist (film) profile in United States.

Audience size
2.3M
in United States
Gender
55.7%♀
44.3% male
Age
30.5
average years
Country rank
#12683
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-55%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Exorcist (film) viewers

55.7% are female, 44.3% are male, average age 30.5.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for The Exorcist (film) audience in United States
MetricValue
Female55.7%
Male44.3%
Average age30.5
Estimated audience size2,311,874
Fig. 03

Age distribution

Ø 30.5
average years
Age distribution of the The Exorcist (film) audience in United States
Age bracketShare%
16-1947%
20-2918%
30-3916%
40-4913%
50+7%
Fig. 04

Worldwide distribution

56.8%

of the worldwide The Exorcist (film) audience comes from United States.

Worldwide audience distribution share by country for The Exorcist (film)
CountryShare
United States56.8%
India5.5%
Philippines2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Exorcist (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Exorcist (film) fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~40K1.31×
02Indiana~60K1.20×
03Oklahoma~30K1.20×
04Utah~30K1.20×
05Arkansas~20K1.20×
06Texas~300K1.17×
07New Mexico~10K1.16×
08Mississippi~20K1.14×
09Kansas~20K1.13×
10West Virginia~10K1.13×
11California~300K1.12×
12Missouri~40K1.10×
13Louisiana~30K1.07×
14Nebraska~10K1.07×
15Arizona~50K1.06×
16Nevada~30K1.05×
17Pennsylvania~90K1.04×
18North Carolina~80K1.04×
19Illinois~90K1.03×
20Ohio~80K1.03×
21Idaho~10K1.03×
22Georgia~80K1.02×
23Colorado~40K1.02×
24Oregon~30K1.02×
25Alabama~40K1.01×
26Alaska~5K1.01×
27Tennessee~50K1.00×
28Michigan~70K0.99×
29North Dakota~5K0.99×
30Iowa~20K0.98×
31Montana~7K0.98×
32Washington~50K0.96×
33Delaware~7K0.96×
34Virginia~60K0.95×
35South Dakota~5K0.94×
36South Carolina~40K0.93×
37Connecticut~20K0.92×
38Wisconsin~30K0.91×
39Rhode Island~7K0.90×
40New York~100K0.87×
41Minnesota~30K0.87×
42New Hampshire~9K0.87×
43Maine~8K0.87×
44Massachusetts~40K0.86×
45Maryland~40K0.86×
46New Jersey~50K0.84×
47Vermont~4K0.84×
48Florida~100K0.80×
49Hawaii~8K0.75×
50Washington, District of Columbia~6K0.73×
Fig. 06

Affinity by region

Affinity by region — The Exorcist (film), United States
0.73×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Exorcist (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Exorcist (film) audience
#·InterestCategoryAffinity×
01malwarebytesTechnology & Electronics20.00×
02Graphic novelLiterature7.17×
03Brittany SnowMovies & TV6.89×
04Psychological thrillerLiterature6.32×
05Rotten TomatoesMovies & TV5.97×
06True DetectiveMovies & TV4.90×
07AMC (TV channel)Movies & TV4.25×
08Robert RedfordMovies & TV3.95×
09FedExBusiness & Career3.81×
10SubwayFood & Beverages3.09×
11Pizza HutFood & Beverages2.96×
12Stranger ThingsMovies & TV2.82×
13TV game showsMovies & TV2.76×
14McDonald'sFood & Beverages2.57×
15TMZInternet & Social Media2.34×
16RedditInternet & Social Media2.29×
17Mortgage loansBusiness & Career2.26×
18Shopping mallsShopping2.18×
19PinterestInternet & Social Media1.97×
20StarbucksFood & Beverages1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Exorcist (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Exorcist (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.61×
Pet OwnershipJOY1.53×
Urban LifestyleOPEN1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Exorcist (film) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.71×
Luxury OrientationPREMIUM0.76×
Sports ActivityPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Exorcist (film) have in United States?

The Exorcist (film) has an estimated audience of 2,311,874 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Exorcist (film) viewers?

55.7% of The Exorcist (film) fans are female, 44.3% are male, with an average age of 30.5 years.

03

Which brands do The Exorcist (film) fans like most?

The Exorcist (film) fans show strongest brand affinity for malwarebytes (20×), Psychological thriller (6.32×), and Brittany Snow (6.89×) over the country average.

04

Where do The Exorcist (film) fans live in United States?

The Exorcist (film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Exorcist (film) fans also like?

Beyond The Exorcist (film) itself, the audience over-indexes on Psychological thriller (6.32×), Brittany Snow (6.89×), Subway (3.09×), and Pizza Hut (2.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Exorcist (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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