The Exorcist (film) Audience in United States
The Exorcist (film) has an estimated audience of 2,525,179 people in United States. 55.7% are female, 44.3% are male, average age 30.5. Top brand affinities: Queens College, City University of New York, Dog breed, Product design, Grinch, Home construction.
Top brand affinities include Queens College, City University of New York, Dog breed, Product design, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the The Exorcist (film) audience skews more female with an average age of 30.5, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror
Demographics of The Exorcist (film) fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 30.5 |
| Estimated audience size | 2,525,179 |
Audience persona
The typical The Exorcist (film) fan in United States is more female, around 30.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Queens College, City University of New York.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Queens College, City University of New York | 20× | Business & Career |
| Dog breed | 2.27× | Pets & Animals |
| Product design | 2.61× | Business & Career |
| Grinch | 4.46× | Movies & TV |
| Home construction | 1.53× | Home & Garden |
| Vocal harmony | 4.75× | Music & Radio |
| Winemaking | 4.39× | Food & Beverages |
| Kevin Murphy (screenwriter) | 13.24× | Movies & TV |
| Goop | 4.56× | Internet & Social Media |
| Elsword | 13.42× | Games |
| Nebraska Cornhuskers football | 2.93× | Sports |
| Jesse Plemons | 2.74× | Movies & TV |
| Natural rubber | 1.55× | Cars & Mobility |
| Pro-Ject | 3.04× | Music & Radio |
| Jingoism | 1.59× | Politics & Society |
| Chromebook | 4.15× | Technology & Electronics |
| Monmouth County, New Jersey | 6.81× | Travel & Leisure |
| Home staging | 3.65× | Home & Garden |
| Historic site | 2.83× | Arts & Culture |
| Wok | 4.34× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.79 |
| Risk Appetite | THRILL | 1.56 |
| Pet Ownership | JOY | 1.4 |
| Tradition | CONSERVATISM | 1.4 |
| Extroversion | THRILL | 1.34 |
| Urban Lifestyle | OPEN | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.9% |
| India | 3.3% |
| Philippines | 2.6% |
See The Exorcist (film) audiences in other countries
More Horror audiences in United States
- The Conjuring (11,040,903)
- Scream (1996 film) (7,039,945)
- 28 Weeks Later (4,243,581)
- Friday the 13th (franchise) (3,945,959)
- Saw (2004 film) (3,941,794)
How to read this data
Audience size is the estimated number of people in United States who actively search for The Exorcist (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.