The Heritage Foundation Audience in United States

The Heritage Foundation logo

The Heritage Foundation has an estimated audience of 2,795,508 people in United States. 44.0% are female, 56.0% are male, average age 47.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Mathcore, Google Home, Product design.

The average The Heritage Foundation fan in United States is 47.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Urban Outfitters, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the The Heritage Foundation audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Publishing

Demographics of The Heritage Foundation fans

Demographic split for The Heritage Foundation audience in United States
MetricValue
Female44.0%
Male56.0%
Average age47.8
Estimated audience size2,795,508

Audience persona

The typical The Heritage Foundation fan in United States is more male, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The Heritage Foundation in United States
RegionReachAffinity
California224,7450.73×
Texas175,9860.73×
Florida155,9530.82×
New York123,6390.79×
Pennsylvania99,3921.06×
Virginia95,0631.4×
Ohio91,4591.06×
Illinois85,9580.92×
North Carolina85,3051.01×
Georgia83,4660.97×
Michigan83,2451.14×
Tennessee60,1541.07×
Maryland59,4611.24×
New Jersey58,4830.82×
Indiana56,3491.1×
Massachusetts54,3710.99×
Missouri52,4511.16×
Washington52,1690.93×
Arizona47,5190.83×
Colorado45,1471.02×
Wisconsin42,8161.02×
South Carolina41,7910.99×
Washington, District of Columbia36,1164.3×
Oregon34,8091.09×
Kentucky34,3740.98×
Minnesota34,0540.85×
Alabama33,4890.86×
Oklahoma31,6961.02×
Louisiana30,4060.84×
Connecticut26,4330.94×
Arkansas25,9751.13×
Iowa22,5350.98×
Kansas21,3490.97×
Nevada19,5260.72×
Utah18,8230.75×
Mississippi17,8170.77×
West Virginia13,9541.07×
Idaho12,2890.88×
Maine12,1671.22×
New Hampshire12,0311.09×
Nebraska11,3460.81×
New Mexico10,4650.75×
Rhode Island8,3590.94×
Montana7,4050.95×
Hawaii7,1290.59×
Delaware7,0250.91×
Vermont5,1021.04×
Alaska4,4630.75×
South Dakota4,3020.67×
North Dakota3,4230.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Heritage Foundation audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Urban Outfitters4.66×Shopping
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Product design2.88×Business & Career
Bully (2011 film)7.33×Movies & TV
The Historian16.48×Literature
UK garage5.2×Music & Radio
Israel1.86×Travel & Leisure
Grammarly3.97×Business & Career
Stop Bullying14.38×Politics & Society
Pro-Ject3.31×Music & Radio
Eurail16.57×Cars & Mobility
Isometric exercise6.51×Sports
Stamp collecting3.39×Home & Garden
Meals on Wheels3.74×Food & Beverages
Home staging3.35×Home & Garden
Parral, Chihuahua9.05×Travel & Leisure
Jeep Wagoneer3.15×Cars & Mobility
Embroidery Library8.56×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Heritage Foundation audience
TraitClusterScore
PatriotismCONSERVATISM3.3
TraditionCONSERVATISM1.44
IndividualismJOY1.37
Community OrientationOPEN1.28
Need for SecurityCONSERVATISM1.27
SpiritualityBALANCE1.25

Worldwide distribution

Worldwide audience distribution share by country for The Heritage Foundation
CountryShare
United States88.5%
United Kingdom2.3%
Canada2.0%

See The Heritage Foundation audiences in other countries

More Publishing audiences in United States

Frequently asked questions

How many fans does The Heritage Foundation have in United States?

The Heritage Foundation has an estimated audience of 2,795,508 people in United States, concentrated in California and Texas.

What is the gender split and age of The Heritage Foundation fans?

44.0% of The Heritage Foundation fans are female, 56.0% are male, with an average age of 47.8 years.

Which brands do The Heritage Foundation fans like most?

The Heritage Foundation fans show strongest brand affinity for Keene, New Hampshire (675×), Urban Outfitters (4.66×), and Mathcore (18.06×) over the country average.

Where do The Heritage Foundation fans live in United States?

The Heritage Foundation fans in United States are most concentrated in California (reach 224,745), Texas (reach 175,986), and Florida (reach 155,953). These three regions account for the largest share of the active audience.

What other brands do The Heritage Foundation fans also like?

Beyond The Heritage Foundation itself, the audience over-indexes on Urban Outfitters (4.66×), Mathcore (18.06×), Google Home (11.63×), and Product design (2.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Heritage Foundation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.