Rascasse Audience Intelligence

The Heritage Foundation Audience in United States

A data profile of the people who buy, follow and care about The Heritage Foundation in United States — modelled from more than twelve digital signal sources. The Heritage Foundation has an estimated audience of 2,789,384 people in United States.

#61among NGO / Political Party in United States#713in Politics & Society

The average The Heritage Foundation fan in United States is 47.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Drudge Report, Donald Trump, Freedom of speech, with strongest over-indexing on Drudge Report (11.95× the country average).

Demographically, the The Heritage Foundation audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Heritage Foundation fan in United States is more male, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Politics & Society · Type: NGO / Political Party

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Heritage Foundation profile in United States.

Audience size
2.8M
in United States
Gender
44.0%♀
56.0% male
Age
47.8
average years
Country rank
#10906
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Heritage Foundation fans

44.0% are female, 56.0% are male, average age 47.8.

Fig. 02

Gender split

44.0%
Female
56.0%
Male
Demographic split for The Heritage Foundation audience in United States
MetricValue
Female44.0%
Male56.0%
Average age47.8
Estimated audience size2,789,384
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the The Heritage Foundation audience in United States
Age bracketShare%
16-199%
20-299%
30-3913%
40-4923%
50+46%
Fig. 04

Worldwide distribution

89.0%

of the worldwide The Heritage Foundation audience comes from United States.

Worldwide audience distribution share by country for The Heritage Foundation
CountryShare
United States89.0%
United Kingdom2.3%
Canada2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Heritage Foundation audience in United States is strongest.

Fig. 05

Top regions by affinity

The Heritage Foundation fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~80K9.07×
02Virginia~100K1.50×
03Maryland~60K1.33×
04Maine~10K1.13×
05Vermont~5K1.06×
06Arkansas~20K1.05×
07Missouri~50K1.04×
08Oregon~30K1.03×
09New Hampshire~10K1.03×
10West Virginia~10K1.01×
11Michigan~70K1.00×
12Tennessee~60K0.99×
13Indiana~50K0.98×
14Rhode Island~9K0.96×
15Pennsylvania~90K0.95×
16Ohio~80K0.95×
17Colorado~40K0.94×
18Oklahoma~30K0.94×
19Wisconsin~40K0.93×
20Montana~7K0.93×
21Massachusetts~50K0.92×
22South Carolina~40K0.92×
23Kansas~20K0.92×
24North Carolina~80K0.91×
25Kentucky~30K0.91×
26Connecticut~30K0.91×
27Iowa~20K0.91×
28Idaho~10K0.90×
29Delaware~7K0.90×
30Georgia~80K0.87×
31Washington~50K0.87×
32Alaska~5K0.87×
33Minnesota~30K0.84×
34Illinois~80K0.83×
35Alabama~30K0.83×
36Nebraska~10K0.82×
37Louisiana~30K0.81×
38South Dakota~5K0.80×
39Arizona~50K0.79×
40Mississippi~20K0.79×
41New Mexico~10K0.79×
42North Dakota~5K0.79×
43Florida~100K0.76×
44New Jersey~50K0.76×
45Utah~20K0.76×
46New York~100K0.74×
47Nevada~20K0.72×
48Hawaii~9K0.71×
49California~200K0.68×
50Texas~200K0.67×
Fig. 06

Affinity by region

Affinity by region — The Heritage Foundation, United States
0.67×1.00×9.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Heritage Foundation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Heritage Foundation audience
#·InterestCategoryAffinity×
01Freedom of speechPolitics & Society12.01×
02Fox & FriendsMovies & TV11.97×
03Drudge ReportSports11.95×
04The Daily CallerInternet & Social Media6.25×
05Michael B. JordanMovies & TV5.09×
06PoliticoPolitics & Society5.08×
07New York PostNews4.51×
08Seattle MarinersSports4.22×
09TraditionPolitics & Society3.69×
10Home insuranceBusiness & Career3.37×
11Rail transportTravel & Leisure3.27×
12Nonprofit organizationPolitics & Society3.23×
13Fox News ChannelMovies & TV3.06×
14Life insuranceBusiness & Career3.04×
15Online newspaperNews3.02×
16Hardware storeHome & Garden2.91×
17Charitable organizationPolitics & Society2.87×
18American AirlinesTravel & Leisure2.82×
19Donald TrumpPolitics & Society2.59×
20FIFA World CupSports1.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Heritage Foundation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Heritage Foundation audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.47×
TraditionCONSERVATISM2.04×
IndividualismJOY1.92×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Heritage Foundation audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
ExtroversionTHRILL0.85×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Heritage Foundation have in United States?

The Heritage Foundation has an estimated audience of 2,789,384 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Heritage Foundation fans?

44.0% of The Heritage Foundation fans are female, 56.0% are male, with an average age of 47.8 years.

03

Which brands do The Heritage Foundation fans like most?

The Heritage Foundation fans show strongest brand affinity for Drudge Report (11.95×), Donald Trump (2.59×), and Freedom of speech (12.01×) over the country average.

04

Where do The Heritage Foundation fans live in United States?

The Heritage Foundation fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Heritage Foundation fans also like?

Beyond The Heritage Foundation itself, the audience over-indexes on Donald Trump (2.59×), Freedom of speech (12.01×), Nonprofit organization (3.23×), and Tradition (3.69×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Heritage Foundation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Heritage Foundation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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