Rascasse Audience Intelligence

The Oregonian Audience in United States

A data profile of the people who buy, follow and care about The Oregonian in United States — modelled from more than twelve digital signal sources. The Oregonian has an estimated audience of 1,393,127 people in United States.

#43among Newspaper in United States#583among Website / Newspaper / Magazine in United States#121in News

The average The Oregonian fan in United States is 42.6 years old, more female, and lives primarily in Oregon.

The audience is concentrated in Oregon, Washington, California.

Top brand affinities include Nissan Rogue, Fred Meyer, Powerball, with strongest over-indexing on Nissan Rogue (13.46× the country average).

Demographically, the The Oregonian audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Oregonian fan in United States is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Nissan Rogue.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Oregonian profile in United States.

Audience size
1.4M
in United States
Gender
59.9%♀
40.1% male
Age
42.6
average years
Country rank
#18748
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of The Oregonian

59.9% are female, 40.1% are male, average age 42.6.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for The Oregonian audience in United States
MetricValue
Female59.9%
Male40.1%
Average age42.6
Estimated audience size1,393,127
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the The Oregonian audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

94.3%

of the worldwide The Oregonian audience comes from United States.

Worldwide audience distribution share by country for The Oregonian
CountryShare
United States94.3%
Canada1.6%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Oregonian audience in United States is strongest.

Fig. 05

Top regions by affinity

The Oregonian fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~500K37.18×
02Washington~70K3.18×
03Alaska~4K1.59×
04Idaho~8K1.40×
05Montana~4K1.15×
06Hawaii~5K0.98×
07West Virginia~4K0.81×
08Delaware~3K0.81×
09Rhode Island~3K0.80×
10Mississippi~8K0.78×
11New Hampshire~3K0.75×
12South Dakota~2K0.74×
13Vermont~2K0.74×
14North Dakota~2K0.73×
15Arkansas~7K0.72×
16Kansas~6K0.64×
17Maine~3K0.64×
18Kentucky~9K0.63×
19Nebraska~4K0.61×
20New Mexico~3K0.56×
21Arizona~10K0.55×
22South Carolina~10K0.55×
23Washington, District of Columbia~2K0.55×
24Oklahoma~7K0.54×
25Connecticut~6K0.53×
26Nevada~6K0.53×
27Louisiana~8K0.52×
28Alabama~8K0.51×
29Iowa~5K0.51×
30Missouri~9K0.47×
31Tennessee~10K0.44×
32Maryland~9K0.43×
33New Jersey~10K0.42×
34Utah~4K0.42×
35Wisconsin~7K0.39×
36Colorado~7K0.38×
37Indiana~8K0.37×
38Minnesota~6K0.36×
39Michigan~10K0.34×
40Massachusetts~8K0.34×
41Georgia~10K0.33×
42Ohio~10K0.32×
43California~40K0.31×
44Pennsylvania~10K0.30×
45North Carolina~10K0.30×
46Virginia~8K0.29×
47Illinois~10K0.28×
48Florida~20K0.20×
49New York~10K0.19×
50Texas~20K0.17×
Fig. 06

Affinity by region

Affinity by region — The Oregonian, United States
0.17×1.00×37.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Oregonian audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Oregonian audience
#·InterestCategoryAffinity×
01VoltaireLiterature16.55×
02Nissan JukeCars & Mobility16.55×
03Honda CityCars & Mobility16.55×
04Portland TimbersSports16.55×
05Mitsubishi PajeroCars & Mobility16.55×
06Suzuki JimnyCars & Mobility16.55×
07Ayrton SennaSports16.55×
08Porter AirlinesTravel & Leisure16.55×
09China AirlinesTravel & Leisure14.45×
10Nissan RogueCars & Mobility13.46×
11International educationBusiness & Career8.06×
12Rosie O'DonnellMovies & TV7.60×
13Fred MeyerShopping6.52×
14Kaiser PermanenteBusiness & Career6.03×
15King SoopersShopping5.20×
16PowerballGames2.50×
17Trader Joe'sShopping1.92×
18RedditInternet & Social Media1.73×
19Nonprofit organizationPolitics & Society1.67×
20AirbnbTravel & Leisure1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Oregonian audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Oregonian audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.84×
SustainabilityBALANCE1.71×
PatriotismCONSERVATISM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Oregonian audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Price SensitivityPREMIUM0.98×
MindfulnessBALANCE1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Oregonian have in United States?

The Oregonian has an estimated audience of 1,393,127 people in United States, concentrated in Oregon and Washington.

02

What is the gender split and age of The Oregonian fans?

59.9% of The Oregonian fans are female, 40.1% are male, with an average age of 42.6 years.

03

Which brands do The Oregonian fans like most?

The Oregonian fans show strongest brand affinity for Nissan Rogue (13.46×), Fred Meyer (6.52×), and Powerball (2.5×) over the country average.

04

Where do The Oregonian fans live in United States?

The Oregonian fans in United States are most concentrated in Oregon (reach ~500K), Washington (reach ~70K), and California (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Oregonian fans also like?

Beyond The Oregonian itself, the audience over-indexes on Fred Meyer (6.52×), Powerball (2.5×), Voltaire (16.55×), and Kaiser Permanente (6.03×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Oregonian audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Oregonian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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