The Oregonian Audience in United States

Demographics of The Oregonian fans

Audience persona

The typical The Oregonian fan in United States is more female, around 42.6 years old, with strong Pet Ownership tendencies and a notable affinity for Google Maps.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See The Oregonian audiences in other countries

• The Oregonian — Germany
• The Oregonian — United Kingdom
• The Oregonian — France
• The Oregonian — Italy
• The Oregonian — Spain
• The Oregonian — Brazil
• The Oregonian — Japan
• The Oregonian — South Korea
• The Oregonian — India

More Newspaper audiences in United States

• Daily Mail (29,908,619)
• USA Today (29,601,747)
• The New York Times (22,809,718)
• New York Post (21,865,356)
• The Washington Post (18,987,096)

Frequently asked questions

How many fans does The Oregonian have in United States?

The Oregonian has an estimated audience of 1,169,766 people in United States, concentrated in Oregon and Washington.

What is the gender split and age of The Oregonian fans?

59.9% of The Oregonian fans are female, 40.1% are male, with an average age of 42.6 years.

Which brands do The Oregonian fans like most?

The Oregonian fans show strongest brand affinity for Google Maps (4.75×), Indeed.com (4.88×), and Capital One (4.42×) over the country average.

Where do The Oregonian fans live in United States?

The Oregonian fans in United States are most concentrated in Oregon (reach 489,665), Washington (reach 82,310), and California (reach 32,862). These three regions account for the largest share of the active audience.

What other brands do The Oregonian fans also like?

Beyond The Oregonian itself, the audience over-indexes on Indeed.com (4.88×), Capital One (4.42×), Enterprise Rent-A-Car (5.55×), and Google News (4.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Oregonian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.