The Trevor Project Audience in United States

The Trevor Project has an estimated audience of 1,085,597 people in United States. 65.2% are female, 34.8% are male, average age 33.5. Top regions: California, New York, Texas. Top brand affinities: Livemusic, Property finder, Wingstop, Whataburger, Financial Times.

The average The Trevor Project fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Livemusic, Property finder, Wingstop, with strongest over-indexing on Livemusic (10.34× the country average). Demographically, the The Trevor Project audience skews more female with an average age of 33.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of The Trevor Project fans

Demographic split for The Trevor Project audience in United States
MetricValue
Female65.2%
Male34.8%
Average age33.5
Estimated audience size1,085,597

Audience persona

The typical The Trevor Project fan in United States is more female, around 33.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Livemusic.

Top regions in United States

Top regions ranked by reach for The Trevor Project in United States
RegionReachAffinity
California111,9850.94×
New York70,0831.16×
Texas68,2730.73×
Florida50,3100.68×
Pennsylvania38,7661.06×
Ohio36,7421.1×
Illinois35,6490.99×
Michigan30,8831.09×
North Carolina30,4150.93×
Massachusetts29,2611.37×
Georgia28,9430.87×
Washington28,3361.3×
New Jersey27,1700.98×
Virginia27,0401.02×
Colorado21,8521.28×
Tennessee21,2310.97×
Maryland20,9021.12×
Missouri20,4471.17×
Indiana19,6400.99×
Wisconsin19,1621.17×
Minnesota18,8861.21×
Arizona18,2950.83×
Oregon18,2321.47×
Kentucky13,0410.96×
Connecticut12,9611.19×
South Carolina12,7500.78×
Utah11,5331.19×
Alabama11,3760.75×
Oklahoma11,0830.92×
Louisiana9,5010.68×
Iowa9,4731.06×
Kansas8,9741.05×
Nevada8,2080.78×
Arkansas6,9420.78×
New Hampshire5,9881.4×
Nebraska5,3930.99×
Idaho5,2400.96×
Mississippi5,1310.57×
Maine5,0371.3×
Washington, District of Columbia4,9981.53×
West Virginia4,2750.85×
New Mexico3,9930.73×
Rhode Island3,7721.09×
Montana3,1781.06×
Hawaii3,0510.65×
Delaware2,6860.9×
Vermont2,6151.37×
South Dakota1,8020.72×
Alaska1,7840.77×
North Dakota1,6890.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Trevor Project audience
BrandAffinityCategory
Livemusic10.34×Music & Radio
Property finder6.96×Home & Garden
Wingstop5.4×Food & Beverages
Whataburger6.38×Food & Beverages
Financial Times17.76×News
Google Maps3.62×Internet & Social Media
El Pollo Loco11.31×Food & Beverages
Superman2.23×Movies & TV
Indeed.com3.31×Business & Career
LGBT tourism25.97×Travel & Leisure
Capital One2.98×Business & Career
Beetlejuice3.43×Movies & TV
Moto Guzzi17.19×Cars & Mobility
Planet Fitness2.55×Sports
Christian Louboutin8.84×Fashion & Accessoires
Travel Blogger8.68×Travel & Leisure
ULTA Beauty3.04×Beauty & Wellness
Hair Extensions3.31×Beauty & Wellness
Enterprise Rent-A-Car3.3×Cars & Mobility
Circle K3.74×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Trevor Project audience
TraitClusterScore
LGBTQ+ IdentityOPEN14.09
SustainabilityBALANCE2.09
Family OrientationCONSERVATISM1.72
TravellingTHRILL1.68
Urban LifestyleOPEN1.47
IndividualismJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for The Trevor Project
CountryShare
United States89.1%
Canada2.0%
United Kingdom1.9%

See The Trevor Project audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does The Trevor Project have in United States?

The Trevor Project has an estimated audience of 1,085,597 people in United States, concentrated in California and New York.

What is the gender split and age of The Trevor Project fans?

65.2% of The Trevor Project fans are female, 34.8% are male, with an average age of 33.5 years.

Which brands do The Trevor Project fans like most?

The Trevor Project fans show strongest brand affinity for Livemusic (10.34×), Property finder (6.96×), and Wingstop (5.4×) over the country average.

Where do The Trevor Project fans live in United States?

The Trevor Project fans in United States are most concentrated in California (reach 111,985), New York (reach 70,083), and Texas (reach 68,273). These three regions account for the largest share of the active audience.

What other brands do The Trevor Project fans also like?

Beyond The Trevor Project itself, the audience over-indexes on Property finder (6.96×), Wingstop (5.4×), Whataburger (6.38×), and Financial Times (17.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Trevor Project. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.