Rascasse Audience Intelligence

The Trevor Project Audience in United States

A data profile of the people who buy, follow and care about The Trevor Project in United States — modelled from more than twelve digital signal sources. The Trevor Project has an estimated audience of 1,087,460 people in United States.

#39among Charity in United States#195among NGO / Political Party in United States#1334in Politics & Society

The average The Trevor Project fan in United States is 33.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Property finder, Whataburger, Wingstop, with strongest over-indexing on Property finder (6.15× the country average).

Demographically, the The Trevor Project audience skews more female with an average age of 33.5, and over-indexes on personality traits such as Individualism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Trevor Project fan in United States is more female, around 33.5 years old, with strong Individualism tendencies and a notable affinity for Property finder.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Trevor Project profile in United States.

Audience size
1.1M
in United States
Gender
65.2%♀
34.8% male
Age
33.5
average years
Country rank
#22377
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Trevor Project fans

65.2% are female, 34.8% are male, average age 33.5.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for The Trevor Project audience in United States
MetricValue
Female65.2%
Male34.8%
Average age33.5
Estimated audience size1,087,460
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the The Trevor Project audience in United States
Age bracketShare%
16-1935%
20-2922%
30-3918%
40-4914%
50+11%
Fig. 04

Worldwide distribution

88.9%

of the worldwide The Trevor Project audience comes from United States.

Worldwide audience distribution share by country for The Trevor Project
CountryShare
United States88.9%
Canada2.0%
United Kingdom1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Trevor Project audience in United States is strongest.

Fig. 05

Top regions by affinity

The Trevor Project fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K1.40×
02Washington, District of Columbia~4K1.33×
03Massachusetts~30K1.30×
04New Hampshire~5K1.27×
05Washington~30K1.25×
06Vermont~2K1.25×
07Maine~5K1.24×
08Utah~10K1.22×
09Colorado~20K1.20×
10Minnesota~20K1.19×
11Connecticut~10K1.19×
12Wisconsin~20K1.13×
13Maryland~20K1.11×
14Rhode Island~4K1.11×
15Missouri~20K1.10×
16New York~70K1.08×
17Nebraska~6K1.08×
18Iowa~10K1.07×
19Pennsylvania~40K1.06×
20Michigan~30K1.04×
21Kansas~9K1.04×
22Montana~3K1.03×
23Ohio~30K1.01×
24Idaho~5K1.00×
25Virginia~30K0.99×
26North Carolina~30K0.96×
27Tennessee~20K0.96×
28Indiana~20K0.96×
29Kentucky~10K0.96×
30California~100K0.95×
31Illinois~30K0.95×
32Alaska~2K0.95×
33New Jersey~30K0.94×
34West Virginia~5K0.93×
35Delaware~3K0.93×
36South Dakota~2K0.92×
37North Dakota~2K0.90×
38Oklahoma~10K0.89×
39New Mexico~5K0.86×
40Georgia~30K0.85×
41Arizona~20K0.85×
42Arkansas~8K0.85×
43Nevada~9K0.84×
44Hawaii~4K0.82×
45South Carolina~10K0.79×
46Alabama~10K0.77×
47Louisiana~10K0.75×
48Mississippi~7K0.73×
49Texas~70K0.72×
50Florida~50K0.69×
Fig. 06

Affinity by region

Affinity by region — The Trevor Project, United States
0.69×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Trevor Project audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Trevor Project audience
#·InterestCategoryAffinity×
01LGBT tourismTravel & Leisure23.68×
02Bluegreen VacationsTravel & Leisure19.53×
03Transgender activismPolitics & Society16.81×
04Human Rights WatchPolitics & Society15.06×
05El Pollo LocoFood & Beverages9.78×
06Travel BloggerTravel & Leisure8.27×
07Gender studiesPolitics & Society8.14×
08Christian LouboutinFashion & Accessoires7.38×
09WhataburgerFood & Beverages6.21×
10Property finderHome & Garden6.15×
11LivemusicMusic & Radio4.10×
12WingstopFood & Beverages4.02×
13PoliticoPolitics & Society3.96×
14Sustainable energyHome & Garden3.17×
15ULTA BeautyBeauty & Wellness2.16×
16SupermanMovies & TV2.12×
17Stand-up comedyMovies & TV2.08×
18Las VegasTravel & Leisure1.97×
19IKEAHome & Garden1.72×
20Planet FitnessSports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Trevor Project audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Trevor Project audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.87×
TravellingTHRILL1.81×
SustainabilityBALANCE1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Trevor Project audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.83×
Sports ActivityPOWER0.90×
CreativityOPEN0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Trevor Project have in United States?

The Trevor Project has an estimated audience of 1,087,460 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Trevor Project fans?

65.2% of The Trevor Project fans are female, 34.8% are male, with an average age of 33.5 years.

03

Which brands do The Trevor Project fans like most?

The Trevor Project fans show strongest brand affinity for Property finder (6.15×), Whataburger (6.21×), and Wingstop (4.02×) over the country average.

04

Where do The Trevor Project fans live in United States?

The Trevor Project fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Trevor Project fans also like?

Beyond The Trevor Project itself, the audience over-indexes on Whataburger (6.21×), Wingstop (4.02×), El Pollo Loco (9.78×), and Livemusic (4.1×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Trevor Project. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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