The Trevor Project Audience in United States

The Trevor Project logo

The Trevor Project has an estimated audience of 1,085,597 people in United States. 65.2% are female, 34.8% are male, average age 33.5. Top regions: California, New York, Texas. Top brand affinities: Dog breed, Combat sport, Lulu 黃路梓茵, Natural rubber, Product design.

The average The Trevor Project fan in United States is 33.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dog breed, Combat sport, Lulu 黃路梓茵, with strongest over-indexing on Dog breed (1.71× the country average). Demographically, the The Trevor Project audience skews more female with an average age of 33.5, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Charity

Demographics of The Trevor Project fans

Demographic split for The Trevor Project audience in United States
MetricValue
Female65.2%
Male34.8%
Average age33.5
Estimated audience size1,085,597

Audience persona

The typical The Trevor Project fan in United States is more female, around 33.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for The Trevor Project in United States
RegionReachAffinity
California111,9850.94×
New York70,0831.16×
Texas68,2730.73×
Florida50,3100.68×
Pennsylvania38,7661.06×
Ohio36,7421.1×
Illinois35,6490.99×
Michigan30,8831.09×
North Carolina30,4150.93×
Massachusetts29,2611.37×
Georgia28,9430.87×
Washington28,3361.3×
New Jersey27,1700.98×
Virginia27,0401.02×
Colorado21,8521.28×
Tennessee21,2310.97×
Maryland20,9021.12×
Missouri20,4471.17×
Indiana19,6400.99×
Wisconsin19,1621.17×
Minnesota18,8861.21×
Arizona18,2950.83×
Oregon18,2321.47×
Kentucky13,0410.96×
Connecticut12,9611.19×
South Carolina12,7500.78×
Utah11,5331.19×
Alabama11,3760.75×
Oklahoma11,0830.92×
Louisiana9,5010.68×
Iowa9,4731.06×
Kansas8,9741.05×
Nevada8,2080.78×
Arkansas6,9420.78×
New Hampshire5,9881.4×
Nebraska5,3930.99×
Idaho5,2400.96×
Mississippi5,1310.57×
Maine5,0371.3×
Washington, District of Columbia4,9981.53×
West Virginia4,2750.85×
New Mexico3,9930.73×
Rhode Island3,7721.09×
Montana3,1781.06×
Hawaii3,0510.65×
Delaware2,6860.9×
Vermont2,6151.37×
South Dakota1,8020.72×
Alaska1,7840.77×
North Dakota1,6890.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Trevor Project audience
BrandAffinityCategory
Dog breed1.71×Pets & Animals
Combat sport1.8×Sports
Lulu 黃路梓茵2.78×Movies & TV
Natural rubber2.07×Cars & Mobility
Product design1.86×Business & Career
Solo climbing6.13×Sports
Whataburger1.51×Food & Beverages
3D printing2.02×Technology & Electronics
Home equity1.56×Home & Garden
Goop3.65×Internet & Social Media
Mathcore5.36×Music & Radio
JDSU1.96×Business & Career
Nebraska Cornhuskers football2.31×Sports
Jesse Plemons2.1×Movies & TV
Home staging3.14×Home & Garden
Grinch2.35×Movies & TV
Jaws3.13×Movies & TV
Meals on Wheels3.26×Food & Beverages
UK garage3×Music & Radio
Macha6.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Trevor Project audience
TraitClusterScore
LGBTQ+ IdentityOPEN14.09
SustainabilityBALANCE2.09
Family OrientationCONSERVATISM1.72
TravellingTHRILL1.68
Urban LifestyleOPEN1.47
IndividualismJOY1.41

Worldwide distribution

Worldwide audience distribution share by country for The Trevor Project
CountryShare
United States89.1%
Canada2.0%
United Kingdom1.9%

See The Trevor Project audiences in other countries

More Charity audiences in United States

Frequently asked questions

How many fans does The Trevor Project have in United States?

The Trevor Project has an estimated audience of 1,085,597 people in United States, concentrated in California and New York.

What is the gender split and age of The Trevor Project fans?

65.2% of The Trevor Project fans are female, 34.8% are male, with an average age of 33.5 years.

Which brands do The Trevor Project fans like most?

The Trevor Project fans show strongest brand affinity for Dog breed (1.71×), Combat sport (1.8×), and Lulu 黃路梓茵 (2.78×) over the country average.

Where do The Trevor Project fans live in United States?

The Trevor Project fans in United States are most concentrated in California (reach 111,985), New York (reach 70,083), and Texas (reach 68,273). These three regions account for the largest share of the active audience.

What other brands do The Trevor Project fans also like?

Beyond The Trevor Project itself, the audience over-indexes on Combat sport (1.8×), Lulu 黃路梓茵 (2.78×), Natural rubber (2.07×), and Product design (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Trevor Project. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.