The Washington Times Audience in United States

The Washington Times logo

The Washington Times has an estimated audience of 1,218,451 people in United States. 38.3% are female, 61.7% are male, average age 47.7. Top regions: California, Maryland, Florida. Top brand affinities: Lulu 黃路梓茵, Urban Outfitters, Alaska, Grinch, Grace Slick.

The average The Washington Times fan in United States is 47.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Maryland, Florida. Top brand affinities include Lulu 黃路梓茵, Urban Outfitters, Alaska, with strongest over-indexing on Lulu 黃路梓茵 (16.27× the country average). Demographically, the The Washington Times audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Washington Times fans

Demographic split for The Washington Times audience in United States
MetricValue
Female38.3%
Male61.7%
Average age47.7
Estimated audience size1,218,451

Audience persona

The typical The Washington Times fan in United States is more male, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for The Washington Times in United States
RegionReachAffinity
California100,9280.75×
Maryland97,9184.67×
Florida80,4180.97×
Virginia73,7682.49×
New York61,8830.91×
Texas60,2460.58×
Pennsylvania42,4321.03×
New Jersey39,9531.29×
North Carolina34,9230.95×
Washington31,2701.28×
Ohio29,1950.78×
Washington, District of Columbia28,8247.87×
Illinois28,5650.7×
Michigan26,7310.84×
Massachusetts20,9870.87×
Georgia20,1020.54×
Indiana18,2930.82×
Oregon16,1371.16×
Colorado15,2070.79×
Arizona14,7790.59×
South Carolina13,1820.72×
Tennessee13,0760.53×
Alabama12,8810.76×
Iowa12,5591.25×
Minnesota10,2040.58×
Missouri9,6120.49×
Utah9,4260.86×
Wisconsin9,1010.5×
Kentucky7,8530.51×
Oklahoma7,5370.56×
Louisiana7,0320.45×
Connecticut6,6180.54×
Mississippi5,6130.56×
Kansas5,4470.57×
Arkansas4,9870.5×
Rhode Island4,8601.25×
Nebraska4,7580.78×
Nevada4,3810.37×
West Virginia4,2130.74×
Maine3,1820.73×
Idaho3,1120.51×
New Hampshire2,6030.54×
Hawaii2,6010.5×
Alaska2,5220.97×
Montana2,1990.65×
New Mexico2,1980.36×
South Dakota2,1700.77×
Vermont2,1431×
North Dakota2,1130.84×
Wyoming2,0451.13×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Washington Times audience
BrandAffinityCategory
Lulu 黃路梓茵16.27×Movies & TV
Urban Outfitters2.12×Shopping
Alaska1.82×Travel & Leisure
Grinch4.11×Movies & TV
Grace Slick7.72×Music & Radio
Historic site3.74×Arts & Culture
Israel1.8×Travel & Leisure
Grammarly3.77×Business & Career
Home staging4.15×Home & Garden
Vocal harmony3.55×Music & Radio
San Pellegrino5.13×Food & Beverages
3D printing1.73×Technology & Electronics
Wok4.45×Food & Beverages
Google Photos1.69×Technology & Electronics
Jesse Plemons2.28×Movies & TV
The Halal Guys4.29×Food & Beverages
Chromebook3.69×Technology & Electronics
Hatpin36.36×Fashion & Accessoires
Goop3.33×Internet & Social Media
Non-celiac gluten sensitivity6.97×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Washington Times audience
TraitClusterScore
PatriotismCONSERVATISM3.22
IndividualismJOY1.71
SpiritualityBALANCE1.59
Need for SecurityCONSERVATISM1.58
Risk AppetiteTHRILL1.4
TraditionCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for The Washington Times
CountryShare
United States91.7%
Canada1.3%
India1.2%

See The Washington Times audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Washington Times have in United States?

The Washington Times has an estimated audience of 1,218,451 people in United States, concentrated in California and Maryland.

What is the gender split and age of The Washington Times fans?

38.3% of The Washington Times fans are female, 61.7% are male, with an average age of 47.7 years.

Which brands do The Washington Times fans like most?

The Washington Times fans show strongest brand affinity for Lulu 黃路梓茵 (16.27×), Urban Outfitters (2.12×), and Alaska (1.82×) over the country average.

Where do The Washington Times fans live in United States?

The Washington Times fans in United States are most concentrated in California (reach 100,928), Maryland (reach 97,918), and Florida (reach 80,418). These three regions account for the largest share of the active audience.

What other brands do The Washington Times fans also like?

Beyond The Washington Times itself, the audience over-indexes on Urban Outfitters (2.12×), Alaska (1.82×), Grinch (4.11×), and Grace Slick (7.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Washington Times. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.