Rascasse Audience Intelligence

Thistle Audience in United States

A data profile of the people who buy, follow and care about Thistle in United States — modelled from more than twelve digital signal sources. Thistle has an estimated audience of 916,046 people in United States.

#8984among Topic in United States#1161in Home & Garden

The average Thistle fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sweetgreen, Trader Joe's, Non-alcoholic beverage, with strongest over-indexing on Sweetgreen (23.63× the country average).

Demographically, the Thistle audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thistle fan in United States is more female, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for Sweetgreen.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thistle profile in United States.

Audience size
916K
in United States
Gender
72.1%♀
27.9% male
Age
41.1
average years
Country rank
#25102
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thistle fans

72.1% are female, 27.9% are male, average age 41.1.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Thistle audience in United States
MetricValue
Female72.1%
Male27.9%
Average age41.1
Estimated audience size916,046
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Thistle audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4925%
50+22%
Fig. 04

Worldwide distribution

48.8%

of the worldwide Thistle audience comes from United States.

Worldwide audience distribution share by country for Thistle
CountryShare
United States48.8%
United Kingdom17.4%
Czech Republic5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thistle audience in United States is strongest.

Fig. 05

Top regions by affinity

Thistle fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~20K2.20×
02Washington~30K1.64×
03Utah~10K1.54×
04California~100K1.47×
05Massachusetts~20K1.32×
06New Jersey~30K1.18×
07Washington, District of Columbia~3K1.18×
08Maine~4K1.15×
09Connecticut~10K1.13×
10Rhode Island~3K1.10×
11Vermont~2K1.09×
12New York~60K1.08×
13New Hampshire~4K1.08×
14Colorado~20K1.07×
15Illinois~30K1.05×
16Maryland~20K1.05×
17Minnesota~10K1.04×
18Pennsylvania~30K1.03×
19Virginia~20K1.03×
20Nebraska~5K1.02×
21Missouri~10K1.01×
22Kansas~7K1.01×
23Idaho~5K1.01×
24Montana~3K1.00×
25Georgia~30K0.97×
26Louisiana~10K0.97×
27Oklahoma~10K0.96×
28Arizona~20K0.95×
29Iowa~7K0.94×
30Arkansas~7K0.92×
31North Carolina~30K0.91×
32Wisconsin~10K0.91×
33Kentucky~10K0.89×
34Nevada~8K0.89×
35Michigan~20K0.87×
36Indiana~10K0.86×
37Tennessee~20K0.84×
38South Dakota~2K0.84×
39Alaska~2K0.84×
40Delaware~2K0.82×
41Ohio~20K0.81×
42West Virginia~3K0.81×
43South Carolina~10K0.80×
44Alabama~10K0.80×
45Texas~60K0.78×
46Mississippi~6K0.77×
47North Dakota~1K0.74×
48New Mexico~3K0.72×
49Hawaii~3K0.71×
50Florida~40K0.67×
Fig. 06

Affinity by region

Affinity by region — Thistle, United States
0.67×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thistle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thistle audience
#·InterestCategoryAffinity×
01SweetgreenFood & Beverages23.63×
02Non-alcoholic beverageFood & Beverages3.14×
03Paleolithic dietHealth2.74×
04BohemianismFashion & Accessoires2.57×
05Mineral waterFood & Beverages2.55×
06BirkenstockFashion & Accessoires2.47×
07Boho-chicFashion & Accessoires2.30×
08Microwave ovenHome & Garden2.26×
09Trader Joe'sShopping2.21×
10Sprouts Farmers MarketShopping2.14×
11Handmade jewelryFashion & Accessoires2.04×
12Art exhibitionArts & Culture2.04×
13Real propertyHome & Garden1.94×
14MuseumArts & Culture1.73×
15Charitable organizationPolitics & Society1.71×
16EtsyFashion & Accessoires1.70×
17Fine artBusiness & Career1.69×
18GeneticsKids & Family1.65×
19Ace HardwareHome & Garden1.55×
20BakeryFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thistle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thistle audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.14×
Design AffinityPREMIUM1.61×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thistle audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.68×
Family OrientationCONSERVATISM0.74×
Risk AppetiteTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thistle have in United States?

Thistle has an estimated audience of 916,046 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Thistle fans?

72.1% of Thistle fans are female, 27.9% are male, with an average age of 41.1 years.

03

Which brands do Thistle fans like most?

Thistle fans show strongest brand affinity for Sweetgreen (23.63×), Trader Joe's (2.21×), and Non-alcoholic beverage (3.14×) over the country average.

04

Where do Thistle fans live in United States?

Thistle fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Thistle fans also like?

Beyond Thistle itself, the audience over-indexes on Trader Joe's (2.21×), Non-alcoholic beverage (3.14×), Etsy (1.7×), and Real property (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Thistle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thistle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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