Thistle Audience in United States

Thistle logo

Thistle has an estimated audience of 916,046 people in United States. 72.1% are female, 27.9% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Natural rubber, Mothercare, Cachorro, CAC 40, Kingdom of Judah.

The average Thistle fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Natural rubber, Mothercare, Cachorro, with strongest over-indexing on Natural rubber (1.7× the country average). Demographically, the Thistle audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Thistle fans

Demographic split for Thistle audience in United States
MetricValue
Female72.1%
Male27.9%
Average age41.1
Estimated audience size916,046

Audience persona

The typical Thistle fan in United States is more female, around 41.1 years old, with strong Sustainability tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Thistle in United States
RegionReachAffinity
California166,0791.65×
Texas62,2670.79×
New York59,4871.16×
Florida37,7310.61×
Washington34,2701.86×
Illinois33,7071.1×
Pennsylvania32,3121.05×
Georgia27,0340.96×
New Jersey26,2151.13×
Massachusetts24,8581.38×
North Carolina23,9210.87×
Virginia23,0821.03×
Ohio22,5790.8×
Michigan22,3940.93×
Oregon21,3022.03×
Arizona17,8100.95×
Maryland16,9421.08×
Tennessee15,9380.87×
Colorado14,9291.03×
Missouri14,2540.97×
Indiana13,7320.82×
Minnesota12,7930.97×
Utah11,7001.43×
Louisiana11,1180.94×
Wisconsin11,0060.8×
Connecticut10,1611.11×
Alabama10,0380.78×
South Carolina9,8440.71×
Oklahoma9,5770.94×
Kentucky9,3450.81×
Nevada8,5850.97×
Iowa7,4780.99×
Arkansas6,9950.93×
Kansas6,9540.96×
Mississippi5,5350.73×
Idaho5,0261.09×
Nebraska4,6181.01×
New Hampshire3,9971.11×
Maine3,9581.21×
Washington, District of Columbia3,5641.29×
Rhode Island3,3351.14×
New Mexico3,2240.7×
West Virginia3,2210.76×
Montana2,6841.06×
Hawaii2,4820.63×
Delaware1,9080.75×
Vermont1,6781.04×
South Dakota1,5990.76×
Alaska1,4810.76×
Wyoming1,2480.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thistle audience
BrandAffinityCategory
Natural rubber1.7×Cars & Mobility
Mothercare1.56×Kids & Family
Cachorro2.37×Pets & Animals
CAC 402.01×Business & Career
Kingdom of Judah2.54×Politics & Society
Janitor2.09×Home & Garden
Solo climbing2.01×Sports
Temple Grandin2.19×Literature
California University of Pennsylvania5.77×Business & Career
Certified diabetes educator3.81×Business & Career
Nasal cavity2.26×Health
Highland games2.35×Sports
WFTS-TV1.59×Movies & TV
Tierra caliente1.85×Travel & Leisure
Buenavista (Madrid)2.06×Travel & Leisure
Grand Prairie, Texas1.77×Travel & Leisure
Tierra Cali1.65×Travel & Leisure
Enrique Hernández (baseball)2.98×Sports
Bounce (film)2.61×Movies & TV
Celtic punk2.07×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thistle audience
TraitClusterScore
SustainabilityBALANCE3.06
Design AffinityPREMIUM2.2
Healthy LifestyleBALANCE1.51
CreativityOPEN1.51
ExtroversionTHRILL1.41
MindfulnessBALANCE1.32

Worldwide distribution

Worldwide audience distribution share by country for Thistle
CountryShare
United States48.9%
United Kingdom17.5%
Czech Republic5.7%

See Thistle audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Thistle have in United States?

Thistle has an estimated audience of 916,046 people in United States, concentrated in California and Texas.

What is the gender split and age of Thistle fans?

72.1% of Thistle fans are female, 27.9% are male, with an average age of 41.1 years.

Which brands do Thistle fans like most?

Thistle fans show strongest brand affinity for Natural rubber (1.7×), Mothercare (1.56×), and Cachorro (2.37×) over the country average.

Where do Thistle fans live in United States?

Thistle fans in United States are most concentrated in California (reach 166,079), Texas (reach 62,267), and New York (reach 59,487). These three regions account for the largest share of the active audience.

What other brands do Thistle fans also like?

Beyond Thistle itself, the audience over-indexes on Mothercare (1.56×), Cachorro (2.37×), CAC 40 (2.01×), and Kingdom of Judah (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thistle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.