Thrivent Financial Audience in United States

Thrivent Financial logo

Thrivent Financial has an estimated audience of 739,014 people in United States. 50.7% are female, 49.3% are male, average age 45.0. Top regions: Wisconsin, Minnesota, Illinois. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Unique Gifts.

The average Thrivent Financial fan in United States is 45.0 years old, balanced, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Minnesota, Illinois. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Thrivent Financial audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

Demographics of Thrivent Financial fans

Demographic split for Thrivent Financial audience in United States
MetricValue
Female50.7%
Male49.3%
Average age45.0
Estimated audience size739,014

Audience persona

The typical Thrivent Financial fan in United States is balanced, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Thrivent Financial in United States
RegionReachAffinity
Wisconsin61,6725.55×
Minnesota57,0635.39×
Illinois26,2951.07×
Texas24,6450.39×
California23,3650.29×
Michigan22,4731.16×
Pennsylvania21,4330.86×
Florida18,8250.38×
Ohio17,8380.78×
Iowa16,4232.7×
Missouri14,8611.25×
North Carolina13,4180.6×
Indiana12,4060.92×
New York10,5150.25×
Washington9,5100.64×
Nebraska9,4282.54×
North Dakota9,0115.94×
Colorado8,9000.76×
South Dakota8,6985.09×
Arizona8,6110.57×
Tennessee8,5500.58×
Georgia8,0400.35×
Virginia6,5420.36×
Kansas6,4521.11×
South Carolina6,1430.55×
New Jersey5,0070.27×
Oregon4,2240.5×
Arkansas4,1200.68×
Maryland4,0860.32×
Kentucky3,5990.39×
Montana3,4431.68×
Idaho3,2090.87×
Oklahoma3,1980.39×
Massachusetts3,0270.21×
Alabama2,9640.29×
Connecticut2,7800.38×
Nevada2,4600.34×
Louisiana1,9790.21×
Utah1,7480.26×
Mississippi1,3700.22×
Wyoming1,1821.08×
New Mexico1,0970.3×
West Virginia8480.25×
Alaska8350.53×
New Hampshire8060.28×
Delaware7390.36×
Maine6650.25×
Rhode Island5440.23×
Washington, District of Columbia5210.23×
Hawaii5200.16×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thrivent Financial audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
The Historian16.48×Literature
Unique Gifts1.86×Shopping
Eurail16.57×Cars & Mobility
Birthday Gifts2.08×Kids & Family
Parral, Chihuahua9.01×Travel & Leisure
Evan Tanner16.6×Sports
Glasgow, Kentucky11.43×Travel & Leisure
Mie goreng15.56×Food & Beverages
charvel guitars12.76×Music & Radio
El Hijo del Santo12.67×Sports
Étouffée9.82×Food & Beverages
Holly Hagan17.22×Movies & TV
Dan Hardy11.48×Sports
Guayas Province12.25×Travel & Leisure
Ghar (film)16.72×Movies & TV
Graham Coxon10.93×Music & Radio
WKRN-TV2.02×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thrivent Financial audience
TraitClusterScore
Career OrientationPOWER1.66
Quality AwarenessPREMIUM1.63
Need for SecurityCONSERVATISM1.41
DIY MentalityTHRILL1.3
Community OrientationOPEN1.25
Price SensitivityPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Thrivent Financial
CountryShare
United States99.5%
France0.1%
Canada0.1%

See Thrivent Financial audiences in other countries

More Non-governmental organization audiences in United States

Frequently asked questions

How many fans does Thrivent Financial have in United States?

Thrivent Financial has an estimated audience of 739,014 people in United States, concentrated in Wisconsin and Minnesota.

What is the gender split and age of Thrivent Financial fans?

50.7% of Thrivent Financial fans are female, 49.3% are male, with an average age of 45.0 years.

Which brands do Thrivent Financial fans like most?

Thrivent Financial fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.65×) over the country average.

Where do Thrivent Financial fans live in United States?

Thrivent Financial fans in United States are most concentrated in Wisconsin (reach 61,672), Minnesota (reach 57,063), and Illinois (reach 26,295). These three regions account for the largest share of the active audience.

What other brands do Thrivent Financial fans also like?

Beyond Thrivent Financial itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.65×), The Historian (16.48×), and Unique Gifts (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thrivent Financial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.