Rascasse Audience Intelligence

Thrivent Financial Audience in United States

A data profile of the people who buy, follow and care about Thrivent Financial in United States — modelled from more than twelve digital signal sources. Thrivent Financial has an estimated audience of 743,712 people in United States.

#9among Non-governmental organization in United States#283among NGO / Political Party in United States#1680in Politics & Society

The average Thrivent Financial fan in United States is 45.0 years old, balanced, and lives primarily in Wisconsin.

The audience is concentrated in Wisconsin, Minnesota, Illinois.

Top brand affinities include The UPS Store, Whole life insurance, Milwaukee Brewers, with strongest over-indexing on The UPS Store (3.19× the country average).

Demographically, the Thrivent Financial audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thrivent Financial fan in United States is balanced, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for The UPS Store.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Non-governmental organization

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thrivent Financial profile in United States.

Audience size
744K
in United States
Gender
50.7%♀
49.3% male
Age
45.0
average years
Country rank
#28784
NGO / Political Party in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thrivent Financial fans

50.7% are female, 49.3% are male, average age 45.0.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Thrivent Financial audience in United States
MetricValue
Female50.7%
Male49.3%
Average age45.0
Estimated audience size743,712
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Thrivent Financial audience in United States
Age bracketShare%
16-197%
20-2912%
30-3923%
40-4931%
50+27%
Fig. 04

Worldwide distribution

99.5%

of the worldwide Thrivent Financial audience comes from United States.

Worldwide audience distribution share by country for Thrivent Financial
CountryShare
United States99.5%
France0.1%
Canada0.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thrivent Financial audience in United States is strongest.

Fig. 05

Top regions by affinity

Thrivent Financial fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~9K5.81×
02Wisconsin~60K5.38×
03South Dakota~9K5.34×
04Minnesota~60K5.31×
05Iowa~20K2.67×
06Nebraska~9K2.44×
07Montana~3K1.70×
08Missouri~20K1.37×
09Michigan~20K1.13×
10Kansas~6K1.11×
11Wyoming~1K1.06×
12Illinois~20K1.00×
13Idaho~3K0.91×
14Indiana~10K0.88×
15Pennsylvania~20K0.82×
16Ohio~20K0.76×
17Arkansas~4K0.74×
18Alaska~1K0.73×
19Colorado~8K0.71×
20Washington~10K0.65×
21Rhode Island~1K0.60×
22South Carolina~7K0.59×
23Delaware~1K0.59×
24Arizona~9K0.58×
25Tennessee~9K0.58×
26Hawaii~2K0.58×
27North Carolina~10K0.57×
28Maine~2K0.57×
29West Virginia~2K0.56×
30New Hampshire~2K0.55×
31Oregon~4K0.53×
32Washington, District of Columbia~1K0.51×
33New Mexico~2K0.50×
34Mississippi~3K0.49×
35Oklahoma~4K0.48×
36Kentucky~4K0.47×
37Connecticut~3K0.46×
38Nevada~3K0.44×
39Virginia~7K0.41×
40Maryland~5K0.41×
41Utah~3K0.41×
42Alabama~4K0.40×
43Louisiana~4K0.40×
44Florida~20K0.38×
45Georgia~8K0.37×
46Texas~20K0.36×
47New Jersey~6K0.32×
48Massachusetts~4K0.30×
49California~20K0.28×
50New York~10K0.26×
Fig. 06

Affinity by region

Affinity by region — Thrivent Financial, United States
0.26×1.00×5.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thrivent Financial audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thrivent Financial audience
#·InterestCategoryAffinity×
01Whole life insuranceBusiness & Career8.86×
02Milwaukee BrewersSports3.73×
03The UPS StoreShopping3.19×
04Non-alcoholic beverageFood & Beverages2.64×
05NASDAQBusiness & Career2.39×
06Career developmentBusiness & Career2.35×
07Charitable organizationPolitics & Society2.29×
08United Parcel ServiceBusiness & Career2.23×
09Life insuranceBusiness & Career2.16×
10Health insuranceBusiness & Career2.15×
11Ace HardwareHome & Garden2.14×
12LinuxTechnology & Electronics2.10×
13Hardware storeHome & Garden2.03×
14Financial servicesBusiness & Career2.02×
15PharmacyBusiness & Career1.88×
16NostalgiaHome & Garden1.86×
17Nonprofit organizationPolitics & Society1.79×
18Real propertyHome & Garden1.79×
19GeneticsKids & Family1.70×
20GamblingGames1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thrivent Financial audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thrivent Financial audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.33×
Community OrientationOPEN1.78×
PatriotismCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thrivent Financial audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.50×
ExtroversionTHRILL0.58×
Luxury OrientationPREMIUM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thrivent Financial have in United States?

Thrivent Financial has an estimated audience of 743,712 people in United States, concentrated in Wisconsin and Minnesota.

02

What is the gender split and age of Thrivent Financial fans?

50.7% of Thrivent Financial fans are female, 49.3% are male, with an average age of 45.0 years.

03

Which brands do Thrivent Financial fans like most?

Thrivent Financial fans show strongest brand affinity for The UPS Store (3.19×), Whole life insurance (8.86×), and Milwaukee Brewers (3.73×) over the country average.

04

Where do Thrivent Financial fans live in United States?

Thrivent Financial fans in United States are most concentrated in Wisconsin (reach ~60K), Minnesota (reach ~60K), and Illinois (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Thrivent Financial fans also like?

Beyond Thrivent Financial itself, the audience over-indexes on Whole life insurance (8.86×), Milwaukee Brewers (3.73×), Financial services (2.02×), and Nonprofit organization (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Non-governmental organization audiences in United States

See Thrivent Financial audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thrivent Financial. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →